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COPYRIGHT DEPOSIT. L do goo & 

r reading 

clllLL Sl>LlU.y.LLlg tUC piUUUVWUllsj 0/xj.va 1(16£IS Of 

others. The man whose labor is of the mental 
sort cannot continue to draw ideas from his brain 
unless he keeps putting ideas into it by reading 
and observation. The business man or the adver- 
tisement writer who would evolve new ideas and 
infuse vigor into his work should read Printers' 
Ink. It is the leader among publications devoted 
to advertising, and has for its readers and writers 
some of the keenest business men in the country. 
It is a weekly paper giving the news, ideas and lat- 
est plans of successful merchants in the advertis- 
ing world; tells of store management and modern 
retail methods. From its columns many lessons 
can be learned in the art of adwriting. It gives the 
reader an insight into everything related to ad- 
vertising. Every issue is brimful of ideas and 
suggestions and you can secure its stimulating 
effects for the moderate price — $5.00 per year in 
advance. Sample copies 10 cents. 



GEO. P. ROWELL & CO., Publishers, 
io Spruce Street, 
New York City. 



Ready 

Made 

Advertisements 



J& 



NEW YORK, 



GEORGE P. ROWELL & CO., Publishers. 



I90I. 



Ready 

Made 

Advertisements 



<Jfr 



•• ••• .' 



NEW YORK, 



GEORGE P. ROWELL & CO., Publishers. 



I90I. 

\ 



.7? 6 



THE UBRARY OF 

CONGR-ESS, 
Two Copies fiec&vEO 

MAY. 22 1901 

Copyright entry 

CLASS #>XXc. No. 

COPY B. 



ENTERED ACCORDING TO ACT OF CONGRESS, IN THE YEAR igoi, BY GEORGE P. ROWELL & CO. 
IN THE OFFICE OF THE LIBRARIAN OF CONGRESS AT WASHINGTON. 



PRINTERS' INK PRESS, 

No. io Spruce Street, New York. 



PREFACE. 



During the past fifteen years there has been a great 
improvement in the methods of selling merchandise, 
both at wholesale and retail. Advertising methods 
have had a great deal to do with the advancement se- 
cured. To a more extended knowledge and use of 
advertising is due the fact that business success to-day 
is made in a few years, where formerly it required 
three-quarters of a lifetime. 

Every aid that can. be used in teaching the art of 
advertisement writing is worthy of attention; and it 
is with the purpose of helping merchants to improve 
and do better advertising, .thereby securing more cus- 
tomers from their expenditures in this direction, that 
this book of "Ready-Made Advertisements" is pub- 
lished. It teaches better advertising by showing ex- 
amples of good advertisement writing — announce- 
ments calculated to secure profitable results. 

The advertisements used are reprinted from the 
pages of Printers' Ink. published by Geo. P. Rowell & 
Co., 10 Spruce Street, New York, and are in such shape 
that the merchant can use them just as given or adapt 
them to meet his own particular requirements. 

The series embrace many different kinds of adver- 
tisements, and by a little judicious adaptation can be 
used to meet the needs of any business. They will be 
found particularly valuable to the seeker of ideas — to 
the man who fails to express himself in writing as he 
would like to — to the merchant who believes in adver- 
tising but is ''too busy" to give the proper amount of 
attention to the preparation of advertisements. 

For the adwriter who seeks ideas rather than com- 
plete advertisements the series will be found of frequent 
and perhaps ever increasing value. They indicate how 
another man has expressed his ideas, and this should be 
of value. 

The short chapters which precede the advertise- 
ments while not telling anything brand new perhaps, 
epitomize in a measure the best current ideas on ad- 
vertising methods. 



t 



CONTENTS. 

Preface 1 

Advertising 2 

Selecting the paper ..... 2 

How to buy space 3 

Advertisements 4 

Writing advertisements 5 

Typographical construction 6 

Borders 8 

Illustrations 8 

Some Don'ts 9 

Index 10 

Ready-made advertisements 12 



ADVERTISING. 

Advertising is the method by which one attracts 
the attention of another to himself or his business or 
his goods with the view and result of securing his or 
her patronage. 

There are numerous forms in which this can be 
done, from a sign over a store or shop, a business card, 
a letter head, a handbill, a street car card, a litho- 
graphed poster, to an announcement in a newspaper. 
In short, by using any marked object or token which 
can be understood by another. 

In former years newspaper advertising consisted 
merely in publishing the name of the merchant, style 
of business and address. To-day the advertisers pre- 
sent well written descriptions of the goods for sale, 
with prices and convincing arguments which tell the 
public of the use and merits, all calculated to make the 
reader buy. 

SELECTING THE PAPER. 

The amount that a merchant can set aside for ad- 
vertising at the beginning of his business life is gen- 
erally small, and he is perforce obliged to go slow. So 
much can be learned by experience in going at a slow 
pace that even the inexperienced merchant who is for- 
tunate in having a large capital will do well to adopt 
that same rule and go at the same pace. 

The first thing to do is to select the newspaper that is 
read by the largest number of people that can be made 
customers. In almost every case it might logically be 
said that the paper to use is the one which is the best 
in the town. 

If there are many papers the selection may appear 
difficult, in which case it would be best to listen to the 
story each paper tells, to ask questions of friends, of 
the people met, and to use one's eyes, thereby taking a 
mental and judicial vote when the answer will appear. 

Ninety-nine times in a hundred it will be found that 
the best paper has the largest circulation and that it 



sells its advertising space cheaper proportionately than 
the others. 

Make it a firm resolve in the first year of your 
business to use only one paper, and that the best paper 
in your territory. 

HOW TO BUY SPACE. 



The best paper decided upon, go to its office and 
make a contract for as many inches or lines as nine- 
tenths of all your money for advertising will buy, at 
the yearly rates, with the condition that the space shall 
be used in one year's time, and with the privilege of 
using as much or as little advertising space in the 
paper as desired in any issue, advertisement to be 
changed each insertion. 

By this method the space is secured at the lowest 
possible price, and the merchant is able to have his 
small announcements inserted at the same price per 
line, or inch, as his largest advertisement. Another 
advantage is, that eventually the bad habit of using 
the same quantity of space, day by day, or week by 
week, is abandoned, and the better plan is adopted of 
making the advertising conform in size to what one 
desires to say. 

The one-tenth of your advertising money that you 
do not spend for advertising in the newspaper, use dur- 
ing the year for decorating your store window. 

There will be a temptation to use other forms of 
advertising, perhaps an anxiety to splurge or to be as 
big as others in the town, by using all the papers, the 
sign-boards, programmes, etc., but, strange as it may 
appear at first sight, the man who confines himself to 
the best paper and only one will be better off at the end 
of the year, in money matters and in the amount of his 
business, than the other, and his standing will be 
stronger, too. 

It will be wise for the merchant to observe this 
plan all through the first year, and even after that 
until thoroughly established in business. When that 
has been accomplished and more money is available 



for newspaper advertising space, the second best paper 
and later the third may be used. 

ADVERTISEMENTS. 



There are several kinds of advertisements — the 
cheap store's announcement, the good store's well 
written argument, the refined store's newsy story and 
the plain, conservative statement of the ultra-fashion- 
able store. Each has its usefulness and may be good 
advertising when it applies to the store advertised. 
Good advertising means always attracting favorable 
attention and convincing people you have for sale the 
sort of things or goods they want, and then in selling 
goods that prove the honesty of your advertising. 

Every advertisement put out should be direct and 
easily understood. 

There are two bad things in advertisement writing 
that never seem to die. One is the practice of very 
little wording with a lot of white space ; the other is 
the advertisement with a .good many words purporting 
to advertise everything in the store. 

The first is bad because it indicates that space is 
cheap; that it can be wasted, and again that there is 
nothing worth saying this time. The second is bad 
because there are so many words all crowded and run 
together that the advertisement has no attractive power 
and the reader is repelled. 

What is wanted is a complete advertisement of one 
line of goods to occupy just enough space to make it 
easy reading. Unless running a department store it is 
wise to advertise only one thing at a time. Where it 
is a department store, separate the things advertised 
by borders, so that in any event each article advertised 
is complete in itself. To illustrate the point : Say hats, 
shoes and shirts are sold. The hat advertisement 
should be complete in itself, likewise the shoes, likewise 
the shirts, so that if all were inserted the reader inter- 
ested in shirts would get the whole story when he read 
what is said about them in one place, and not be 
obliged to read what is said about the hats and shoes 
too. 

If it is not a department store, but a store which 
4 



handles some of the same sort of goods, advertise 
the hats one week, shoes the next, shirts the next, and 
so on. If a man is told of one thing at a time he will be 
likely to remember it. If told about six things all in 
one breath, all six will be quickly forgotten. 

It often pays to appeal to a special class, going 
thoroughly into details about goods and prices, solicit- 
ing examination and comparison. Such advertising, 
backed with good values, may easily make the store 
headquarters for that class of trade. 

No matter what you advertise — how little or how 
big — be honest. 

WRITING ADVERTISEMENTS. 

The plan for a good advertisement : Select the 
goods to be sold and write down in a rough sort of a 
way all the good things which can be said of them — 
their peculiarities and merits, with a slight description 
of their manufacture. When possible tell why the 
offering is made. This will result in a very long story, 
but everything that can be said of the article will be 
there. Take pen or pencil and mark out superfluous 
words — next the unnecessary sentences. Then rewrite 
all that has been written on a clean sheet of paper, 
careful to see that no sentences or parts are repeated, 
and that the facts follow one another in an easy and 
talkative manner. 

Next read the advertisement to a friend, and with- 
out making any explanations find out what he thinks 
is offered for sale. 

Don't worry how the advertisement sounds ; be par- 
ticular to have it read so that another will understand 
clearly and without thinking just what is meant. Orig- 
inality is one of the last things to think about in writ- 
ing advertisements. Good advertising is just talking 
about your goods with a view to selling them. To 
finish the advertisement, select a word or a sentence 
which is the foundation thought at the bottom of the 
advertisement — or use the name of the article itself as 
the heading. 

Tell the selling price. 
5 



At the bottom of the advertisement give the name, 
street address, town, State. 

Built up in this manner the advertisement will be 
in this shape : 

Heading. 

Description of goods. 

Selling price. 

Firm name. 

Street address.' 

Town and State. 

Always write the copy furnished the printer on one 
side of the paper only ; punctuate, dot the i's and cross 
the t's. 

This may seem a long way to do it — and it is — but 
it is the best way to get into the knack of writing ad- 
vertisements and is good training. After a while the 
work will be easier, and some of the details can be done 
away with. 

TYPOGRAPHICAL 
CONSTRUCTION. 

The particular merchant will be repaid for all the 
attention he gives to typesetting. It is a matter that 
is generally left entirely to the newspaper, and while 
it receives some attention, the result many times is a 
disappointment. 

It is a simple matter to select and indicate on the 
copy the kind of type to be used. Let the newspaper 
give you a proof or its booklet showing the different 
styles of type it has, select the types you like best and 
then mark your copy so that the printer will under- 
stand. 

Be simple in your tastes, and try to keep yourself 
down to two kinds of type — a plain, easily read type 
such as io-point — "long primer" — for the body of the 
advertisement, and a 3 or 4-line black-faced type, such 
as 18 or 24-point, for the display lines. Whenever it 
can be arranged confine yourself to two styles of type. 

Those who want to studv the type question closely 
6 



will find the following facts both interesting and in- 
structive : 

1 Point 12 to Pica 

2 " 6 to Pica 

3 " 4 to Pica 

zVz" Brilliant 

4 " ". ..3 to Pica 

4H " - Diamond 

5 " ;... Pearl 

5 l / 2 " Agate 

6 " Nonpareil 

7 " Minion 

8 " Brevier 

9 " Bourgeois 

10 " Lon,g Primer 

11 " Small Pica 

12 " 2-line Nonpareil or Pica 

14 " 2-line Minion or English 

16 " 2-line Brevier or Columbian 

18 " 3-line Nonpareil or Great Primer 

20 " 2-line Long Primer or Paragon 

24 " 4-line Nonpareil or Double Pica 

30 " 5-line Nonpareil 

36 " 6-line Nonpareil or Double Great Primer 

42 " 7-line Nonpareil 

48 " 8-line Nonpareil or 4-line Pica 

60 " 10-line Nonpareil or 5-line Pica 

72 " 12-line Nonpareil or 6-line Pica 

Contrast of Size. — That is, types of various styles 
from agate up. 

THIS IS AGATE. 

THIS IS NONPAREIL. 

THIS IS BREVIER. 

THIS IS LONG PRIMER. 

Contrast of Styles. — As roman, italic, antique, 
gothic, ornamental, scripts, etc.; also by the radical 
difference between capitals and lower case. 

Contrast of Shade. — Roman type is light, while an- 
tique, gothic and titles are black in shade. By the 
skillful contrasting of these two distinct shades, the 
most violent contrasts are produced. Ornamental 
types occupy a middle position. 

Contrast of Shape. — The plain form, condensed 
and expanded. The style of type used in one line 
should be in contrast to, yet in agreement with, the 
type in preceding and following lines. 

1 



BORDERS 

offer an advertiser the chance of being different 
from others, and that is a distinct gain or claim to 
recognition by the readers of the paper. Look care- 
fully at the advertisements in the paper used. If it is 
the general practice of the advertisers not to use bor- 
ders, make it a maxim to have each and every one of 
your advertisements surrounded by a border, and in 
selecting your borders pursue the same course as you 
did in selecting types — indicate the border that shall 
be used and the manner of its arrangement on your 
copy. 

If it is the practice of most advertisers in the paper 
to use borders, be different — leave out borders entirely 
and rely entirely on neat, plain type. 

ILLUSTRATIONS 

arc permissible, but so often misused that it seems 
wise in a book like this to define the word, so that 
proper consideration will be given the matter. Besides, 
with the definition clearly in mind the solution of the 
question is easier. 

ILLUSTRATE 
^LUSTRATION 

To adorn; to ornament with pictures or figures. 
To make clear, intelligible; to explain, to remove 
obscurity, especially by means of pictures — of figures, 
examples. 
If the illustration you propose to use with your 
advertisement answers to the above definition and does 
illustrate your goods or gives point to your advertise- 
ment talk, use it — otherwise not. 



SOME DONTS. 

Don't let anything creep into your ads that is likely to 
mislead your least intelligent reader. 

Don't talk a whole lot. 

Don't preach about your honesty. 

Don't get an idea that people stop buying goods with 
the passing of holidays or seasons. 

Don't sit down and wait for the coming of a busier 
season. 

Don't get the idea that you will do just about so much 
business whether you advertise or not. 

Don't try to be funny. 

Don't get away from the business aspect of what you 
are talking about. 

Don't omit your street address and town from your 
ads under any circumstances. 

Don't worry too much about how your ads are going 
to sound ; get right down to business and tell the 
things that need telling in a direct and convinc- 
ing way. 

Don't neglect your advertising because the weather is 
hot and people are leaving town — there are al- 
ways some people who stay at home. 

Don't make up your mind that it is going to be aw- 
fully dull between seasons, just because it was so 
last year. 

9 



INDEX. 



Annual Sales, 67. 
Apartments, S3. 
Automobile Coats, 45. 
Axes, 48, 75. 

Baby Carriages, 14, 36. 

Banks, 17. 54, 67. 

Bathing Suits, 14, 62. 

Baths, 58, 63. 

Bath Accessories, 84. 

Bed Bug Exterminators, 53. 

Bed Coverings. 24, 44. 91. 

Beer and Ale. 49, 57, 87, 88. 

Beer Steins, 92. 

Bicycles, 17, 30, 33, 37, 53, 57. 

Bicycle Enameling, 79. 

Bicycle Repairing, 79. 

Blank Books, 25. 

Blue Point Oysters, 18. 

Books, 37, 38, 79. 

Bowling Alleys, 13, 23, 70, 74, 8S, 88, 92. 

Boys' Clothing, 17, 20, 30, 50, 60. 

Brokers, 17, 23, 34. 

Brushes. 64, 74. 

Butter, 19, 20, 43. 

Business College, 48. 

Building and Loan Association, 78. 

Calendars, 47, 50. 

Cameras, 23, 62, 88. 

Card Cases, 67. 

Carpet Sweepers, 75. 

Carriages, 59, 82. 

Caterers. 53,70. 

Chafing Dishes, 22, 68. 

Chandeliers, 22. 

China Closets, 63. 

Cigars, 32, 50, 68, 83. 

Clocks, 47. 

Clothing. 17, 34, 39, 53. 58, 61, 73, 74, 75, 

91. 
Coal. 18, 23, 24. 43. 45. 69. 70. 72, 82, 87. 
Coffee, 16, 37, 45, 82, 72, 87, 92. 
Confectionery. 30, 35, 45, 48, 50, 62. 
Corn Sheller, 48. 
Cream. 69. 
Crockery, 14, 28, 48, 57. 

Delicatessen, 80. 88. 

Delivery Systems, 74. 

Dentists, 62, 57, 69. 

Diamonds, 22, 64, 70. 

Dog Supplies, 38, 53, 57, 79, 89. 

Dolls, 42. 

Dress Goods, 29, 43. 45. 73, 35. 86. 

Dressing Sacques, 80. 

Dressmakers, 13. 

Druggists, 22. 35. 64, 67, 72, 85, 89. 

Dry Batteries, 78. 

Dusters. 22. 

Dyeing and Cleaning, 25. 58. 

Electrical Goods, 23, 82. 

Embroideries, 69, 78. 

Fancy Goods, 69. 

Filters, 77. 

Fish. 15, 30. 37. 82. 

Fishimr Tackle, 29. 37, 38. 72, 34. 

Food Choppers, 52. 

Fruit Jar Fillers, 58. 

Furniture, 28, 32, 37, 39 : 58, 87, 38, 89, 91. 

Furs, 59. 

Gas Stoves, 62, 89. 

Oil t Goods, 65, 85. 

(j loves, 24. 

Golf Supplies, 28, 92. 

Grain, 83. 

Grates, 32. 

Grills, 23. 

Groceries, 19, 70, 76, 8a 

Hammocks, 85, 90. 

Handkerchiefs, 75. 

Harness, 28. 

Hats. 17. 37. 43, 52, 66, 75, 90. 

Hat Cleaning, 24. 

Heading, 60. 

Horse Blankets, 77. 

Horseshoer, 37, 88. 

Hosiery, 40, 43. 

Housecleaninsr, 14. 

Hunters' Goods, 52. 

Ice Cream, 15, 43. 

Insurance, 12, 84. 70. 83. 

Introductory Talks. 29, 40, 42, 55, 79, 34. 

Inventory Sales, 25, 49. 

Jellies, 52. 

Jewelry, 35, 68, 70. 74, 82. 



Kindling Wood, 48. 

Lace Curtains, 65. 

Laces, 33. 

Ladies' Tailor, 39. 

Lamps and Lamp Goods, 43, 55. 

Laundries, 12, 37, 38. 

Laundry Bags, 15. 

Lawn Mowers, 28, 62, 84. 

Linens, 28, 38. 

Livery Stables, 53, 58, 68, 72. 

Lumber, 34. 

Mackintoshes and Rain Coats, 12, 50, 52, 55. 

Malt Extract, 77. 

Maple Syrup, 18. 

Matting. 64. 

Mattresses, 70, 78. 84. 

Meat. 22, 88. 

Medicines, 13, 35, 73, 72, 22, 47, 90, 91, 29, 30, 80, 

32, 44, 47, 56, 60, 80, 62, 54. 
Mens's Furnishings, 19, 33, 28, 53, 68, 60, 80. 
Millinery. 13, 14, 18, 34. 
Mirrors, 74. 
Monuments. 60. 
Musical Instruction, 91. 
Musical Instruments, 22, 50, 53, 54, 64, 39. 
Newsdealers, 59. 
Nightgowns, 44. 
Nuts, 63. 

Oil and Gasoline. 19. 
Oil Heaters. 24, 27,65. 
Oil Stoves, 20. 
Opticians and Optical Goods, 47, 77, 12, 31, 54, 

85. 89. 90, 92. 
Overalls, 67. 

Overcoats, 27. 30, 43, 63, 91. 
Painters and Paint, 35, 47, 54. 
79 83 87 Paper Hanging. 13, 19, 39, 80. 
' ' ' Perfumes, 23, 91. 
Petticoats, 60, 82. 
Photography, 22, 47, 74, 90, 92. 
Pianos, 39, 48, 54, 57. 68, 84. 
Picture Frames, 45, 67. 
Plumbers, 33, 34. 
Pocket Knives, 82. 
Printers, 53, 59. 
Public Market News, 18. 
Real Estate, 90, 32. 46, 64, 90. 
Reefers, Golf Capes and Jackets, 42, 59. 
Refrigerators, 20. 
Restaurants, 33. 59, 75, 77, 82, 87. 
Rubber Boots, 77, 83. 
Rugs and Carpets, 13. 33, 52, 65. 63, 73. 
Safe Deposit Vaults, 80. 
Sauer Kraut, 19, 49. 
Screens, 80. 

Sheets and Pillow Cases, 27. 
Shirts, 1*. 14. 25, S3, 35, 41, 55, 60, 70, 72, 73. 
Shoes. 15. IS, 22, 27, 32, 40, 46, 54, 60. 62, 63, 65. 80. 

81.84.85. 
Shot Guns. 21, 89. 
Silk Petticoats, 29. 
Silks, 40.50, 58, 62. 
Skates, 33. 
Sleighs, 77. 
Soap, 40, 15. 
Soda Water, 20, 23. 
Stationery, 59. 

Stoves and Stove Repairing, 14,27,44, 69, 71,73. 
Street Car Outings. 88. 
Suits and Skirts, 15, 51. 
Suspenders, 42. 
Sweaters, 42. 73. 
Tailor. 65. 
Teas, 33.49. 
Tomatoes. 12, 20, 90. 
Toys. 42. 74. 
Traveling Bags, 64. 
Trousers, 14, 79, 87. 
Trunks, 54, 73. 
Umbrellas. 83. 
Underwear, 44, 45, 78, 88, 87. 
Vegetables, 17. 

Wash Goods, 90. 

Watches and Watch Repairing, 12, 26, 33, 29. 

45. 75, 78, 92. 
Weather Strips, 49. 
White Goods. 69. 
Wines and Liquors, 63, 64. 
Witch Hazel. 34. 
Wrappers, 57, 79. 
Wringers, 75. 
Zinc and OH Cloth, 18. 

10 



II 



READY-MADE ADVERTISEMENTS. 



It Depends 
Upon the Sowing 




N advertising, as in agriculture, there is 

I a seed time, a hoe time and a grow time 

before the harvest. The hoe and grow 
time correspond to the careful attention 
given the advertisement after its inser- 
tion, checking the insertions, auditing 
the bills, and keeping an eye on the 
many little details. The harvest de- 
pends upon the sowing. No matter 
how good the seed, if the field is not 
fertile, the harvest will not be satis- 
factory. Weeding out the unprofitable 
and selecting the profitable mediums is 
a difficult matter for the unassisted ad- 
vertiser. He needs the services of a 
well equipped agency. We believe that every day, 
through us, advertisers have better and more numerous 
facilities for getting the very most for their money, due 
in a large measure to our alertness, our knowledge of 
what value really is, and our acquaintance with me- 
diums. We select mediums which to our knowledge 
will bring the best results. We plan, write, illustrate, 
print and place advertising matter of all kinds. Price, 
of course,, is a consideration — our price is right. All 
correspondence cheerfully and promptly answered. 



If you arela local merchant and have some specialty that 
you wish to advertise generally send us full particulars and 
sample of the goods, together with your check for one hun- 
dred dollars. For this sum we will write and place an ad- 
vertisement in a number of papers calculated to bring you 
good returns on the Investment. The hundred dollars will 
cover all charges. 



GEORGE P. ROWELL ADVERTISING AGENCY 
10 Spruce Street, New York 



READY=MADE ADVERTISEMENTS. 



Comprehensive. 



Oxblood and 
Electric Blue 

will be the most popular col- 
ors in negligee and semi- 
dress shirts this year — no 
doubt of that. 

In shirts our line simply 
covers the field — the whole 
field. 

All men can be suited — 
as to color, as to cut, as to 
length of bosom, as to length 
of sleeve, as to fabric, as to 
price. 

Collars attached, collars 
detached. 

Cuffs attached, cuffs de- 
tached. 

Fifty cents, seventy-five 
cents, one hundred cents, 
one-fifty, and all up to the 
Hartwell standard of excel- 
lence — or your money back. 



Just in Time for April Showers. 



Rain Coats. 

If you want style, warmth 
and comfort on a rainy day 
you ought to have one of our 
handsome Rain Coats. 

They look and feel like 
an all wool coat — but, unlike 
a wool coat — they won't take 
water. 

But come and see for your- 
self — the coats can tell their 
own story better than we 
can. 



Good Tomato Talk. 



Canned Tomatoes 
Solid Packed, 
Ripe and Red. 

These Tomatoes at $1.10 
a dozen cans are exactly 
what the heading says they 
are. 

Cans that contain 2-3 li- 
quid and a few half-green 
Tomatoes are never sold here 
at any price. 

We always insist on and 
always get first quality in 
everything. We are mighty 
hard* people to suit, but the 
harder it is to suit us, the 
easier it is to please you. 

There's just about 100 doz- 
en of these Tomatoes, not 
nearly enough for all of you. 
So get your order in quick. 



A Good Laundry Ad. 



Going to have company? 
Better let us do the family 
wash for four cents a pound. 
"We wash and iron bed and 
table linen for 25 cents a 
dozen. 



Life Insurance. 



Your Beneficiary 

Will be saved from all trou- 
ble and worry if you insure 
in a responsible company. 
Our responsibility has passed 
the "stage of doubt." Pay- 
ing the claims of the insured 
in a prompt and satisfactory 
manner has been our motto 
for thirty-four years — it is 
to-dav. 



Some Good Points, Well Taken, 



Old Watches 
Made New. 

Practically speaking, after 
we have overhauled your 
watch, it's a new watch, with 
the additional fact of its hav- 
ing had more experience in 
time keeping than the one 
fresh from the makers. 

But • we don't resort to 
patching parts that should be 
renewed. 

We have the most complete 
stock of watch parts in town 
to draw from, and we draw 
from it. 

So we repeat, the watch we 
fix is practically a new watch 
when we're through with it. 

Xo watch shop can do bet- 
ter work and none will do it 
more reasonablv. 



For Eyeglasses. 



Yes or No. 

If you need glasses after 
our critical examination of 
your eyes we'll say so; and 
we'll say no just as quick if 
you don't. 

There are a good many 
people deciding the question 
for themselves, though, and 
that's dangerous. 

The critical examination 
costs nothing, but it's worth 
a great deal to you. 

Any one can afford to wear 
our good glasses. The best 
lenses, fitted to our frames 
after careful test are only 
$1. 



READY-MADE ADVERTISEMENTS. 



14 



Excellent Argument. 



Good All the Way Through. 



We'll Do the 
Work While 
You Are Away ! 

There are many changes to be 
made in your home between now 
and cold weather, no doubt. If you 
let the matter rest until you return 
from your outing you'll have the 
workmen, the rubbish and the 
discomfort to contend with. If you 
let us do the work during your ab- 
sence, you'll come home to a house 
all in order and readiness. 

Come and make your plans now 
and let us attend to the details. 
We'll do it conscientiously — and 
satisfactorily — whether it's the re- 
upholstering of furniture, laying 
of carpets, decorating the ceilings, 
papering the walls, or hanging of 
draperies. What do you say ? 



Straight Talk. 



Is Your Stove 
Out of Kilter ? 

Send us word ; we'll come right 
up and repair it. We keep in 
stock the various parts of about 
every make of stoves sold here- 
abouts, so we can remedy stove 
troubles in the briefest possible 
time. 

No exorbitant charges. 



It seems silly to tell of price reductions in this 

indefinite way. Print the prices 

—old and new. 



Baby Carriages. 

Prices go down all along the 
baby carriage line. 

We've got more than we want 
and we prefer that you take them 
at a big price reduction to keeping 
them here. 

They're the well-known Hey- 
wood and Wakefield kind — the 
sort that are well and strongly 
built and beautifully upholstered. 

This is your opportunity to 
save money. 



Another Good Argument. 



Bathing Suits — 

Men's and Women's. 

Friends, bathers and swimmers, 
don't hire a water suit. It's bad 
form — you wouldn't wear anoth- 
er's clothes at home — we mean a 
stranger's. 

Wherever you go by the sea 
take your own Swimming Suit. 
They're cheap. 

Men's Suits of Jersey Cloth- 
plain colors — fancy colored edges 
— 2 pieces— #3.50 to #7 a suit. 

Women's suits of serge, mo- 
hair and flannel — regular style, 
collar and shield, trimmed — $3.75 
to $12. 



Cottage Crockery 

doesn't have to be the expensive 
kind. Stout cheap ware is just as 
serviceable and far more econom- 
ical. When you plan your trip to 
camp or cottage, come to us for 
the needed wares in the crockery 
line. We have a bounteous stock 
to select from — and modest prices 
deck the tags throughout. Here's 
a sample of the pricing : Dinner 
Set of 112 pieces, only $6.75. 



Good Argument. 



August Trousers 
Sale. 

Just when most needed, when 
the coat and vest are good and 
trousers begin to look "shabby" — 
"Our Make Trousers," — that is, 
no cotton-mixed goods among 
them — fine worsteds, cheviots, 
cassimeres, serges and striped 
flannels — all reduced. 

$6.00 Trousers now reduced to 
$4.00. 

$5.00 Trousers now reduced to 
$3-So. 

$4.50 Trousers now reduced to 
#3-oo. 

#3.50 Trousers now reduced to 

<2. 5 0. 

#2.50 Trousers now reduced to 
$1.50. 



For Fall Millinery. 



Untrimmed Hats. 

You can take your first glimpse 
of felt hats for the early fall to- 
day. 

It's rather early to predict 
styles for the fall, but these will 
show the trend. 

About a dozen different styles, 
black, pearl and castor. 

If you're going to the mountains, 
you'll need one. 

You can easily trim it yourself 
or let us do it for you. And it will 
be just the right thing when you 
come back. 

Black, #1.50. 

Castor and Pearl, $1.75. 

Then there are some handsome 
black felt and chenile silk braid 
hats that will need but very little 
trimming. $4 and #5. 



Good for Other Lines. 



Do You Wonder 
That We're Busy? 

How could we be otherwise 
when we are giving you a choice 
of our finest $1 and $1.50 Negli- 
gee Shirts for 50c. 

But that's only a starter. 

We're selling the regular 15c 
Silk Wash Ties at 3 for 25c ; the 
50c Balbriggan Underwear at 35c 
and the $ 1 . 50 D uck Trousers at $ 1 . 

We have nothing old or shop- 
worn to work off — remember that. 



READY-MADE ADVERTISEMENTS. 



15 



Sometimes the Price Makes an Attractive 
Headline. 



At Forty-seven 
Cents. 

We shall offer several big lots 
of both White and Colored Waists 
at the same wonderful cutting of 
prices — not a small lot just to give 
the impression of price cheapness, 
but full, big assortments, in all 
sizes from 32 up to 46. 

The lot includes five different 
styles in White Lawn Waists, 
some with pleatings and tucks, 
edged wtth fine Val. lace ; others 
with several rows of Hamburg in- 
sertion ; others still with plain 
pleatings, soft and laundered 
cuffs ; all the very latest styles. 
Former regular prices run g8c, $1 
and #1.25. Monday, choice at 47 
cents each. 



Brief a nd to the Point. 



Silk Waist 
Savings. 



Savings that vary in amount 
from $2.50 to 75c on each gar- 
ment Not one of the prices cut 
because the waist was undesirable 
—they are all well chosen, well 
fashioned and well made and fin- 
ished. The present prices are 
from #3.25 to $10, reduced from 
prices that ranged from $4 to 
$12.50. 



For Soai>s. 



To Better 
Your Bath, 

use better Toilet Soaps. We sell 
the very best Toilet Soaps that 
are made in all the world. Lots 
of them come from abroad ; all of 
them come from soap manufacto- 
ries of very highest standing. Wc 
take care to sell only pure, whole- 
some soaps — soaps that soothe 
and smooth the skin and make it 
healthy. Here are some popular 
kinds and prices : 



For Ice Cream. Some Suggestions That Ought 
to " Sell Goods." 



With red raspberries, sliced 
peaches or blackberries serve a 
slice of vanilla ice cream, 40 cents 
per quart. For the family dinner 
order a quart of Neapolitan cream , 
which gives you the choice of 
hree flavors of cream and one of 
ice, 50 cents per quart, $1.75 per 
gallon. For your picnic or an 
afternoon at the park, take a brick 
of cream in a patent packer. We 
will cut it into slices, and wrap 
each slice in wax paper. Price, 
50 cents per quart. For an ex- 
tremely hot day order a cooling 
fruit ice. 40 cents per quart. For 
all social events where frozen 
dainties are served, call at or 
phone. 



It's Up to You, 

We make the reduction, you 
must take advantage of it — short 
and to the point, it's this — any $5 
pair of shoes in the house $3.50. 



A Good Preface for Some Persuading Prices. 



Some Suit and 
Skirt Savings. 

Savings of a third or a quarter 
of our regular low prices — real 
savings that should prompt you to 
come quickly. Probably we 
bought too many for sure selling 
at full prices, but we bought with 
the intention of maintaining the 
reputation of the Suit Department 
as being the best place to buy 
good garments at low prices; and 
we're sure we have broadened that 
good reputation beyond all past 
season's limitations, for we've 
never before had such selling. 

Lots of good choosings. Judge 
of the savings by these items. 



Tells Something, Then Stops 



Nice, Fat, 
Mackerel, 


Juicy 




to Cents. 






We've been selling this Salt 
Mackerel for some time. 
And we've had wonderfully 


good success with it 
It is every bit as 

bloaters. 
Now we've a new 


good ss 
lot that 


the 
has 


just come in. 







Ought to Sell Wine. 



It's Twelve 
Years Old, 

clear and fine, is this home-made 
grape wine we're selling. It is 
made right. Convalescents and 
people who need a medicinal wine 
will find this of ours to contain 
nutritive qualities that will be just 
what they need. Those whose 
stomachs are weak can take it 
without fear, as it strengthens and 
never distresses. 



People Are Glad to be Told of Such Little 
Conveniences as This. 



A Handy 
Laundry Bag. 



These bags are made of heavy 
canvas ; top of each bag made 
with a buckle and strap ; also 
metal holder in which to insert 
your card. They are all that the 
name implies — a handy laundry 
bag. Different styles and finish- 
ings. Prices 50c to $2. 



READY-MADE ADVERTISEMENTS. 16 



HsTART THE "1 

DAY RIGHT \ 

go smoothly. K 

is to start with a steaming r 

Java and Mocha Coffee. Y 

ted by coffee experts for its Y 

L superior drinking qualities and roasted by the ► 

most perfect process known to man. 38c. a lb. r 



and everything will go smoothly. 

The proper way is to start with a steaming 
cup of our Purity Java and Mocha Coffee. 
This coffee is selected by coffee experts for its 



This <rrt is selected from among those which 
have appeared in Printers' Ink. It is shown 
here to give an idea of the effects sectired by 
good display. 



READY-MADE ADVERTISEMENTS. 



17 



Boy's Clothing. 



Can Be Taken In Almost at a Glance. 



Little Men's Man- 
nish Things. 

To be sure, it was years 
ago, but you don't have to 
think very hard to remember 
it all. 

.That first shirt, with cuffs 
and collar and suspenders and 
scarf, just like your father's. 

Felt proud, grown-up and 
manly, didn't you? 

All of these mannish Fur- 
nishings are here for little 
Gentlemen — everything for 
all times. 

Shirt Waists, too, more, 
perhaps, than you've ever 
seen, 85c to $1.25. 



For a Bank. 



The Bank with 
More than a 
Million Dollars 
Behind It. 

There's many a time you'd 
save yourself a dollar if the 
loose change wasn't so 
handy. You could easily do 
without what you spend the 
dollars for — 

A bank account and a 
check book is a safeguard. 



Bicycle Talk. 



"The Man with 
the Wheel " 

Is a contented cyclist if his 
wheel is selected from our 
limitless assortment of thor- 
oughly reliable makes. Here 
are the ones on which you 
can rely for pleasure and 
safety, whether ' roughing 
,it" through heavy roads, 
coasting through hilly coun- 
try, or spinning easily along 
on the asphalt or macadam. 

We'd much rather sell bi- 
cycles that wc know to be 
reliable (even though our 
profit may be less in some 
instances) than those which 
wc could not stand back of. 

These wheels bear well- 
earned reputations: 



Ought to be Followed by a List, with 
Prices. 



Green Vegetables 

Are received fresh every 
day at our store and they 
are of the best sort it is pos- 
sible to buy. It isn't neces- 
sarv to pass our store in or- 
der to get the latest gar- 
dener's produce. It is here 
first of all. 



Rubber Boots. 

Here's just the weather 
for them, and our under-the- 
usual prices fit right into 
your need. 

Boys Short Boots, $2 and 
$2.50. 

Boys' Storm Kings, $3.25. 

Misses' Boots, $1.50 and 
$i-7S-. 

Ladies' Boots, $2. 

Men's Boots, $3 and $3.50. 



A Good One for a Broker. 



No Excuses 

Here for failure to obey 
your order to buy or sell at 
a certain price. If the stock 
goes there — and goes there 
only once,mind you — the or- 
der is executed. There's no 
ifs nor ands about it; vou 
get your trade at the pries 
named, and you get it every 
time. And the best part of 
it all is we make immedi- 
ate settlement when orders 
are closed, no waiting or de- 
lay. 

That's the kind of service 
we furnish, to-day, to-mor- 
row and every day. 



For Men's Millinery. 



Derby Soft Hats. 

Men can save money on 
their headgear this summer 
by buying from us. This sea- 
son's hats are neat and hand- 
some. Shaped after the most 
popular blocks. 

YYe huy in case lots direct 
from the factory, save you 
all the middlemen's profits, 
and charge you nothing for 
the label inside. 

No hat store prices or 
method about our hat busi- 
ness. 

We furnish you the style 
and quality at a saving of 
from 50c to $2 on a hat. 

A Credit Proposition. 



Common Sense 
Reasoning. 

If you want a suit, your 
wife a skirt, a jacket or a 
waist, and you can't get the 
money together until the 
season is about over, would 
it not be wise and better 
economy to buy of us on 
the strength of your future 
earnings and pay a little 
each week? We are in busi- 
ness for the very purpose of 
trusting you and we do it 
cheerfully and without a pen- 
ny of additional cost. 



READY-MADE ADVERTISEMENTS. 



1 8 



This is Good. 



For Zinc and Oil Cloth. 



About Our 
Comfort Shoes 
for Women. 

They're the greatest bless- 
ing ever invented for the 
woman who is on her feet 
all day. 

They soothe and comfort 
tired, aching feet till they 
feel more like feathers than 
lead. They care for every 
tender spot, support firmly, 
squeeze nowhere. 

Uppers — soft, velvety kid. 

Soles — ample, easy, smooth. 

Toes — roomy, comfortable. 

Heels — low, broad, flat. 
According to quality — 
$1.50 $2.00, $2.50. 
They're a very paradise of 
rest for weary feet; and a 
paradise of economy for 
weary purses. 



A "Warm" One for Coal. 

A Black Subject. 

Incidentally to our coal 
business we sell hay, grain, 
flour and feed, but we like to 
talk on the coal question, be- 
cause at this time, when 
winter's chilly blasts are al- 
most due. the subject has 
a warm place in the hearts 
of the multitude. Then, too, 
there's another reason — the 
price at which we are selling 
tne highest grade of Lehigh 
Coal. $5.50, delivered, causes 
consternation in the camp of 
the enemy — the high price 
dealers. Good clean coal, 
honest weight. 

Millinery. 



Trimmed Hats at 
$5 and $10. 

We have put a style and 
excellence into $5 and $10 
hats that is new — and de- 
cidedly interesting It isn't 
a reaching after something, 
but a decided accomplish- 
ment. The materials are in- 
trinsically good — we believe 
it best to always be sure of 
that. The mere selling of a 
something is out of our line 
— you who buy must be 
satisfied. You shall be. 

Xo matter what the need — 
for a street hat or evening 
hat; for black or colors — 
the hats are ready. Choose. 

A word of the Evening 
Hats at $10 — of spangled 
jet, with bows, short plumes, 
buckle or ornament; maybe 
a bunch of tulle. Or, with 
scarf or stitched taffeta 
handkerchief for band; may- 
be an Alsatian bow. 



Look 

Under the Stove 

before you come down street 
the next time and see if you 
do not need some oil cloth, 
zinc or linoleum. We have 
oil cloth of all kinds and in 
all widths from one to two 
yards and in patterns from a 
yard square up. Linoleum in 
the same sizes. 

Zinc to match for the par- 
lor, sitting room or kitchen 
stove. 



A Market that Isn't Afraid to Quote 
Prices. 



Public 
Market News. 

Take advantage of your op- 
portunities. If you are not 
buying meats and groceries 
at the public market you are 
losing money every day. 

Come to-morrow and let us 
demonstrate to you the ac- 
curacy of this statement. 
Here are some beyond com- 
petition prices. 

Roast pork, 8c pound. 

Fresh made sausage, 8c 
pound. 

Round steak, 10c pound. 

Sirloin steak, 15c pound. 

Shoulder Steak, 10c pound. 

Short Steak, 16c, 20, 25c 
pound. 

Roast beef, 16c pound. 

City dressed fowl, 16c 
pound. 

City dressed chickens, 16c 
pound. 

Sugar cured ham, 12c 
pound. 

Sugar cured bacon, 10c 
pound. 

Special sale of groceries all 
this week. 20 pounds gran- 
ulated sugar $1.00. 



Xozc for Griddle Cakes. 



New Maple Syrup, Fayette 
County, in full gallons, $1.00. 
Maple Sugar in small cakes, 
15c pound. 



A Market Ad. 



Blue Point 
Oysters. 

The Blue Point Oyster is 
the aristocrat of oysterdom. 

Blue Point Oy«ters are con- 
sidered the finest flavored 
oyster in the world. 

Every oyster epicure will 
be glad to know that we have 
the genuine Blue Point Oys- 
ters from the south shore of 
Long Island, and that we are 
selling them for 50c a quart, 
solid meats. 



READY-MADE ADVERTISEMENTS. 



id 



It Pays To Be Accommodating. 



Good Story, Well Told. 



Oil and Gasoline 

Delivered to your door daily 
at the regular prices. Our 
quality is of the best. We 
furnish you with a card, and 
when displayed, we will stop 
and fill your can. We will 
also lend you a good can. 



A Good Place to Buy Butter. 



Butter. 

Ever notice the way we 
keep butter? 

Separate boxes, every one 
connected with cold storage 
plant. 

There isn't another cold 
storage butter box in Hart- 
ford, or in Connecticut for 
that matter. 

The cold storage system 
keeps butter uncontaminated 
and as sweet as the day it 
left the creamery. 

Best Elgin Creamery Print 
— The famous Illinois prize 
butter, the genuine article, 
28c lb. 

Four Leaf Clover — A pure, 
sweet creamery print, 25c lb. 

Fancy Vermont Creamery 
— Many excellent people pre- 
fer this butter, 25c lb, 33 
pound tub 24c lb. 

Fancy York State — Nice 
creamery butter from the tub 1 
22c lb, in 10 pound lots 21c. 

Good Ad for Grocery Bargains. 

Like 

Finding Money. 

Monday and Tuesday the 
time, the public market the 
place. 

Just three little specials to 
prevail upon you to open 
your purse at the Grocery 
Counter. 
TOMATOES— 

1,000 cans of nice Mary- 
land Tomatoes — nice, solid, 
meaty fellows, sold every- 
where for 10 and 12c; at 
this sale 8c. a can; a dozen 
90c. 
CORN— 

The Franklin brand of 
corn is well known and 
needs little praise, it is sweet 
and nice, grown in New 
York State and sells on its 
merits everywhere at 10 and 
12c. To-morrow and Tues- 
day our price 8c. can; 90c. 
dozen. 

peas— ; 

Here's a nice, tender, early 
June pea that gives excellent 
satisfaction. It's a Dela- 
ware pea and we always re- 
tail it at ioc, but at this sale 
it goes the same as the 
others, 8c. a can; 90c. dozen. 



Correct Cravats 

at Leland's. Cravats that 
are sturdy in silk honesty, 
true in tone, and made to 
stand the pulling and punch- 
ing all cravats are bound to 
get. White, dark, or brill- 
iant in color; striped, figured, 
dotted or plain. Some ready 
tied, others ready for you to 
tie. Ties that reveal in fold 
and wrinkle their true silk 
worth. 

Put in all of yesterday 
among the neckwear makers 
and haberdashers of Xew 
York, and now have on dis- 
play for your choosing the 
very latest creations. Bush- 
els of new ones. I offer you 
at 50 cents ties that are sell- 
ing in the metropolis at 75c. 
and $1. while my $1 ties are 
retailing there at $1.50. It's 
so all down the line. Had 
good luck and you can share 
it with me. 

Dressy Ascots, 25c, 50c, 
75C 

Engbsli Squares, 50c, 75c, 
$1. 

Tecks. 25c. and 50c. 

Lorraine Puffs, 50c, 75c, 
$1. 

Batwings and all the 
known fashionable fads and 
fancies. 



Paperhangim 



Women's Eyes 

are the severest judges a 
paper-hanger has. They'll 
find a "slight" if it's hidden 
between the paper and the 
wall. Our paper-hangers 
never slight their work; they 
do more than to perfectly 
please our patrons. They go 
so far as to try to perfectly 
please our patrons' friends. 
That is what brings us new 
contracts — that is why we 
are always busy — that is why 
every job we do is an adver- 
tisement for us. A satisfied 
patron cannot help talking 
about it. Let us talk to you 
about that job you contem- 
plate having done. 



Who Wouldn't Eat Sauerkraut After 
Reading This? 



Good Sauer Kraut 

There is a time in every 
man's life which, if taken 
at the promptings of the 
stomach, leads to sauer kraut. 

We are making sauer 
kraut this week — making it of 
the whitest, crispest, clean- 
est cabbages to be procured. 

When your appetite for 
sauer kraut matures, come 
here. 



READY-MADE ADVERTISEMENTS. 



20 



Eloquent. 



Butter Oration. 

Tell everybody about this But- 
ter, because it's worth telling 
about. 

It is the same kind of butter we 
have sold so many thousand 
pounds of this year for 25 cents a 
pound. 

If you were lucky enough to buy 
it, you know what it is. 

You know it's pure — and sweet 
— and wholesome. 

You know it is made by people 
who know how to make good But- 
ter. 

If you don't know about this 
Butter, just take our word for it — 
it is the best Butter proposition 
in all Connecticut to-day. 

If you don't find this Butter all 
right in every respect, we say to 
you, bring it back, you can have 
your money back. 20 cents a 
pound. 



Tomato Talk. 



Most people like tomatoes, 
some do not. 

It is the ones who do 
that we want to talk to to- 
day. 

We want to tell them that 
we are going to have a spe- 
cial sale of tomatoes to-mor- 
row. 

We are going to sell half 
a carload of nice ones. 

These tomatoes were raised 
in Maryland and packed by 
John L. Cullen of Bradshaw 
— the name itself is a guar- 
antee of goodness. 

You'll find every can filled 
with good, solid, meaty to- 
matoes — nothing wrong about 
one of them. 

These tomatoes never sell 
for less than 10 cents and of- 
tener 12 cents a can. 

To-morrow our price for 
this special sale will be 8 
cents a can; 90 cents a 
dozen. 



Very Good. 



A Clear and 
Active Brain 



is much to the man or woman who 
would achieve success in the bat- 
tle of life. Depression, nervous 
exhaustion, or whatever you 
choose to call it, has no place in 
the make-up of the person who 
will take Simon's Brain and 
Nerve Tonic. The first dose gen- 
erally bumps Mr. Depression 
good and hard, and by the time 
you have followed the treatment 
for a short period Depression has 
sought freedom, and your mind is 
clear, your eye bright, and your 
whole system restored to normal 
good health. "Richard is him- 
self again." 

Fifty cents a bottle, and guar- 
j anteed by the maker. 



Refrigerators. 



Keep Your 
Food Healthy 

by keeping it cool. Here are the 
new Baldwin refrigerators, built 
as sanitary experts decree, that are 
perfect models of their kind. 
They are all "roomy" affairs; have 
ample food and ice compartments; 
are made so as to maintain free air 
circulation throughout; and can be 
easily kept clean. They're econo- 
mical refrigerators, too; give the 
maximum of chill from the mini- 
mum of ice. And they're not ex- 
pensive. Ready to show any time. 



Seasonable. 



Boys' Washable 
Clothing". 

Neat, durable, inexpensive. 
You need no word of admonition 
from us that it's time to procure 
cooler clothing for the little fel- 
lows. But this announcement as 
to our preparedness in the matter 
of warm weather wear may be 
helpful. We've been diligently 
at work for months in getting to- 
gether this splendid assortment. 
Prices have been made just as lit- 
tle as might be for goods such as 
we know must be satisfactory to 
the most critical. 



Very Business- Like. 



Soda Success. 

Soda success is earned by atten- 
tion to detail. 

We have built up a good Soda 
trade by looking after our Soda 
business. 

Wc see that the syrups are 
properly made. 

We see that there is enough to 
make it palatable. 

We see that everything is kept 
clean. 

All our fruit syrups are made 
from fresh fruit. 

All flavors with Ice Cream, 5 
cents 



A Good One for an Oil Stove. 



Your Wife. 

'Spose you were she, and that 
you had to work early and late 
beside a big hot fire in the kitchen 
range; wouldn't swinging a scythe 
in a summer's sun be cool work 
by comparison? 

Dangler Blue-Flame Oil Stoves 
Keep Kitchens cool. They do all 
the work of the best coal ranges 
and do it better at less cost. 

Two, three and four burners, 
with oven or without ovens. 

Using a coal stove or buying 
any other than the Dangler means 
a money loss for you, and loss of 
comfort for her — that's more than 
money. 



READY-MADE ADVERTISEMENTS. 21 



Aim Straight for Us 

when you want a good shot gun that you can depend upon. We have now a 
goodly stock and your kind is here, for we have all kinds — single barrel, double 
barrel and Winchester. Before you start on your shooting trip come here for shells. 

This ad is selected from a»iong those which have appeared in Printers' Ink. It is shown 
here to give an idea of the effects secured by good display. 



READY-MADE ADVERTISEMENTS. 



Poor Headline; Good Idea. 



Chandeliers. 



Ladies Want 
to Buy 

Goods in a drug store which 
they prefer to buy of a sales- 
woman. Desiring to please 
my patrons in every way, I 
have placed a saleswoman in 
my Main street store to at- 
tend to lady customers. 



Photography. 



No Fault Finding 

after you receive your photo- 
graphs from this studio. 

"P e r f e c t satisfaction" 
means a whole lot in the 
business of art photography, 
but we believe we have 
reached that point or as near 
it as possible to get. 

Ask your friends who have 
had our photographs how 
they like them. 

A Good Way To Sell Phonographs. 



Our New 

Phonograph 

Parlor. 

Down in our basement we 
have fitted up a room, very 
cosily and comfortably, for 
a Phonograph Parlor. This 
room isn't large, but it holds 
the biggest stock of Phono- 
graphs, Graphop hones, 
Records, Horns and supplies 
in town. There's a young 
lady down there who is em- 
ployed for the special pur- 
pose of showing machines 
and playing records, and 
everybody who is at all in- 
terested is invited to listen 
to the best reproductions of 
the best vocal and instru- 
mental music that has ever 
been rendered. 

No caller need feel under 
obligations to buy a single, 
solitary cent's worth of any- 
thing. Ladies are especially 
invited. 

Making Good Use of the War. 



There s Reason 
for the Diamond 
Advance 

Because fine and perfect 
stones are becoming scarce — 
they are finding fewer of 
them — and now that there is 
war in South Africa, the 
home of all producing mines, 
still higher prices are an ab- 
solute certainty. Even under 
these circumstances we are 
able to sell diamonds at the 
old prices. 



The Central Point 

in your home furnishing is 
the Chandelier — 

Most prominent feature of 
a room — 

You can't afford to have a 
flimsy, inharmonious fixture 
when the other kind is so 
easy to get at. 



A Little Too Indefinite For A Good 
Guarantee. 



We Stand Back 
of Our Shoes. 

If an unworthy pair finds 
place in our stock, it's not 
your fault and not your loss. 
Our shoes are made in such 
a way, from such stock, that 
there's no excuse for any- 
thing but entire satisfaction. 
We seldom have a complaint 
and never a dissatisfaction; 
we don't do business that 
way. Our shoes are fashion- 
able, durable and comfort- 
able, and you pay only for 
the shoes — nothing for name. 
A larger stock than you 
usually see, and lower prices 
for the same quality than 
you ever run across. 



Appetizing. 



Nothing Finer 

for breakfast than fine 
country bacon or sliced ham 
served with toast, eggs and 
a good cup of coffee. You 
will have to buy your coffee 
and eges somewhere else but 
come to us for the best ham 
or bacon. 



Fair and Square. 



To our knowledge there 
never was a cough syrup 
made that would positively 
cure every cough, but White 
Pine and Tar gives unusual 
satisfaction, it overcomes 
most coughs by relieving the 
throat and air passages of 
unhealthy secretions and 
healing the irritated surface. 

Kinner's White Pine and 
Tar Cough Syrup is pleasant 
to take and it gives immedi- 
ate relief — if it does not we 
will give you your money 
back — pleasantly. 



Good. 



After the Skate, 
A Chafing Dish 

at home, with something 

warm. It's a treat. A 

choice assortment at Hardy 
& Hayes. 



READY-MADE ADVERTISEMENTS. 



23 



Out of the Ordinary and Very Good. I 



Good Camera Talk. 



The Aylsmere. 

Have you ever noticed 
how ".xuch better satisfaction 
vol get dealing with owner 
than agent? 

The owner manages the 
Aylsmere. 

It's but a step from the 
Park, lc. 3 s than a step from 
"L" and cable cars. 

Seven-room housekeeping 
apartment. 



Seems Verv Frank and Honest. 



The Price of Coal 

Has changed materially 
on account of the strike. 

Take our advice and don't 
buy more than you need for 
present use .t the advanced 
prices Don't let yourself be 
frightened that coal will go 
up to a hundred dollars a 
ton. We predict an early 
settlement in favor of the 
unfortunate strikers. 



Ought to Bring Business to a Bon-l- 
ing Alley. 



The Ball Keeps 
Rolling Here. 

The bowlers flock to the 
finest alleys in New Eng- 
land during the month of 
October. Many are being 
initiated into the ways of 
the health-giving sport. 

If you're not a bowler 
you had better begin now; 
vou'll be the healthier for 
it. 



The Window and the Ad Together 
Make a Strong Combination. 



Grille. 

Our store windows exem- 
plify the artistic effect to be 
acquired by the use of Grille. 

Perhaps there's a spot in 
your home that can be thus 
beautified. 

We are agents for the most 
expensive Grille made; but 
it's the best. 



For a Perfume. 



This morning's express 
brought us another big sup- 
ply of that new and nicest of 
perfumes — "Garland of Vio- 
lets." 

Have you ever tried it? 

Above all it's lasting, and 
it's the odor of nothing but 
violet flowers. 

You can buy as little or as 
much as vou please. 

Try 10 cents' worth. 

Get it at Kinner's only. 



Kodaks for All. 

Traveler, hunter, cyclist, 
disciple of Walton, colfer 
and automobilier, all find in 
the kodak an ally of enjoy- 
ment. He may "press the 
button" and leave it to an- 
other to "do the rest," or he 
may delve deeper and solve 
the charming mysteries of 
the dark room. 

Eastman kodaks and East- 
man supplies — the genuine 
here. 

Kodaks $5 to $35 and a 
full line of picture-making 
supplies. 



Covers the Ground in a Few Words. 



5c Laces That 
Are Different. 

Yes, very different from 
the ordinary sorts. Fact is, 
we opened 8,000 yards this 
morning that outdo our own 
former efforts. Splendid 

linen color cotton medics, 
in both wide and nar- 
row, and some wonderful 
values in fine thread linen 
color Torcheons in the best 
qualities and most desirable 
patterns we have ever of- 
fered at this popular price. 



A Broker's Invitation. 



'11 Be Pleased 

with the people you 
meet in Myton's ottice. A 
congenial and social lot of 
men making my place more 
like a club than a stock 
broker's office. 

You should be among 
them if you are a speculator. 
All the daily financial pa- 
pers and every other facility 
to aid you. You are wel- 
come, even as a spectator. 



Strange This Line of Business Isn't 
More Widely Advertised. 



Electricity Solves 
The Light 
Problem ! 

To keep abreast of the 
times you must use electric- 
ity to light the home and 
office. Absolutely isafe — no 
danger of its eve:- exploding, 
igniting the xace curtains or 
asphyxiating any member of 
the family. We supply the 
current. 'Phone 1877. 



READY-MADE ADVERTISEMENTS. 



-'4 



For An Oil Heater. 



A Good Coal Ad. 



More and Better. 

More heat, and heat of 
better quality, can be pro- 
duced from a given quantity 
of oil, if you burn it in an 
Electric Oil Heater, than if 
you use any other oil stove. 

We'll make the claim good 
with an unqualified guar- 
antee of money back, and 
give you as long as you 
please to make the test of 
the stove. 

It's not a big lamp, it's 
a heating stove, with circu- 
lating flues, and a water 
evaporating device and it's a 
handsome stove, too. 
$8 and $10. 

The $5 kinds, warranted 
as good as the best of their 
kind and price. 



A Straight Shot at the Men Folks. 



Sideboard Talk. 

If a man had to do house- 
work he'd have a sideboard, 
they're so convenient. 

The unnecessary steps 
women take shorten their 
lives. 

We have exactly eleven 
styles on exhibition on our 
first floor and they're all 
beauties. 



About Gloves. 



We only want a chance to 
"show our hand" in gloves, 
to convince you that this is 
the store for you to come to 
for good gloves at inside 
prices. 

We placed our orders for 
gloves long before you had 
even begun to think of wear- 
ing them. 

The consequence is that we 
got in ahead of the recent 
advance in price and can give 
you gloves at prices hardly 
more than the wholesale 
prices to-day. 

Here are some prices: 

Silk-lined Reindeer in new- 
est shades of Pearl, $i, $1.25 
and $1.50; Silk-lined Rein- 
deer in the popular Golden- 
Brown shade, $1.25 and 
$1.50; Silk-Lined Cape Kid 
with the swell outside-sewn 
seams, $1.75; Fleece-lined 
Reindeer, $1 and $1.50; 
Fleece-Lined Driving Gloves, 
$1.00. 

Then we've Pique Kids, 
Unlined Pearl Mochas, Dog- 
skins, Buckskins, Woolens 
and nearly every other good 
kind of gloves for Dress, 
Driving or W'orking wear. 

We sell Perrin's, Adler's, 
Meyer's and other good 
makes. 

And we give full, lasting 
satisfaction or we give your 
money back. 



Up the Chimney 

and down into the ash pan 
goes a very large part of the 
coal that you try to burn be- 
cause it is cheap. You have 
to force your drafts and the 
coal goes up chimney, or you 
poke and poke the fire until 
the coal goes into the ash 
pan, then you sift your 
ashes and try to save some- 
thing in that way, but it is 
hard and poor paying work. 
We have no "cheap coal." 
We have a quarter of a cen- 
tury old reputation for sell- 
ing the best coal in Brock- 
ton and our low prices are 
explained by spot cash and 
the size of our business. 

Little Phoenix Cook Stove 
Coal at $6.50 a ton burns so 
freely that you don't have to 
crowd it up chimney or rake 
it into the ash pan. It 
burns up so clean that your 
time is wasted if you try to 
sift your ashes. "Burns like 
Franklin — costs like White 
Ash" and no ashes to sift. 

Have you tried it? 



Hat Rejuvenation. 



Make Old Hats 
ust Like New? 



j 



No; not quite. But they 

can be made to look new, feel 

new, and wear nearly twice 

as long, if reblocked and re- 

1 trimmed before it's too late. 

I Let us show you the inner 

I goodness of this department 

of the Nichols business. 



Tells Its Oivn Tale. 



Inexpensive 
Blanket Comfort. 

We have dozens of good, 
warm winter Blankets wait- 
irier your coming. Lots of 
different numbers selling at 
many prices. Manufacturers 
are advancing prices but our 
early purchases enable us to 
attend to your wants in an 
able, low-priced way. They 
are all good value, worthy the 
uuyer's attention. 

This is a safe Blanket 
Store. 

Wool is wool, cotton is cot- 
ton; it is not guessed at here. 
This week there is a special 
feature to blanket selling. 
Our prices are from 49c. to 
$9.25 per pair. 

72x82 inch white Califor- 
nia Bed Blankets, choice 
borders, plenty of wool for 
warmth, sufficient cotton to 
help the wear and fineness, 
heavy weight. One of our 
$2.50 numbers. 



READY-MADE ADVERTISEMENTS. 



25 



A great many business houses will 
open new books early in the coming 
year, and the wide-awake stationer will 
take advantage of this fact to push 
blank books and other office supplies 
right after Christmas. 



A Business 
Dispute 

is easily settled when 
the accounts are properly 
kept. Don't practice false 
economy by trying to save 
on blank books. We will sell 
you a set of high-grade, well- 
made blank books, trom 
ledger to journal, cash books, 
order books, memorandum 
books and day books at such 
a small cost that you can 
buy the best. Our stock of 
office supplies is always com- 
plete. 



Blank Books, 

ledgers, daybooks, 
cashbooks — any sort and size 
and shape of book you may 
need — and the best book that 
your money can buy — trial 
balance sheets, legal blanks 
and stationery of all sorts. 

Kxcelsior diaries — contain 
a fund of interesting infor- 
mation before you've written 
a word in them — all sizes. 

Art calendars — a few very 
fine ones left — one-third orig- 
inal prices. 



Good C'.e for a Special Sale. 



The Last Time 
We had a 
Shirt Sale 

we made the offer 
to sell for one day 75c smrts 
for 42c, and any one who 
returned a shirt would get 
10c more than he paid. The 
result was over 500 shirts 
sold, of which one was re- 
turned for a joke. We of- 
fer for 3 hours next Satur- 
day and Monday, n to 12 
a. m., 3 to 4 p. m. and 8 to 
q p. m., 50 doz. Men's Neg- 
ligee Percale Shirts, which 
were especially made for us 
and bear our names. The 
material is first-class and the 
patterns the latest. The shirts 
are cut 36 inches long, have 
gathered back, felled seams 
and are trimmed with large 
pearl buttons. They will be 
sold on hours mentioned at 
42c. 

We warrant them to be 
worth no less than 75c. See 
display in window. We will 
have a clock in window when 
sale opens. 



A Little Too Long, Perhaps, but It Telle 
the Story and Carries Conviction. 



Annual 
Inventory Sale ! 

Inventory is over. We 
have uncovered and appraised 
every article of merchandise 
in the store, and now we are 
ready to swing into the new 
year with a sale of carpets, 
rugs, furniture and draper- 
ies that will rouse the city in 
every direction. It will be a 
sale that very few will stay 
away from. It will be a sale 
that no one can misunder- 
stand. It will be a sale 
that competition cannot cry 
down. It will gather strength 
from day to day. Before we 
go into direct details, let us 
say a word or two about 
trade conditions: For several 
months carpets, furniture and 
draperies nave been subject- 
ed to heavy advances in cost 
of production. Rise has fol- 
lowed rise, and when we say 
that our goods are actually 
worth from 20 to 35 per cent 
more than they cost us we 
are making a statement that 
no merchant can deny. 

Now we propose to throw 
open our doors and surren- 
der every advantage we hold. 
We will sell carpets, furni- 
ture and draperies at prices 
far under the cost of produc- 
tion. 

W r e will not be able to re- 
place one article for what 
we receive for it. This may 
not sound reasonable or logi- 
cal, but, nevertheless, it's the 
plain.truth. I* will not be a 
money-making sale for us, 
but it will be a healthy 
movement just the same. It 
will turn over our stocks; it 
will widen our acquaintance, 
and it will distribute thou- 
sands of dollars' worth of the 
merchandise we proudly hold 
up as the best. The sale be- 
gins Tuesday, January 2, and 
ends on Tuesday, January 16. 
In many cases we have cut 
prices squarely in half. The 
items that follow will give 
you a clear idea of the sit- 
uation, but after all the only 
way to appreciate things as 
they are is to come in per- 
son. The real greatness of 
this inventory sale will grow 
upon you. 



For a Dyer. 



A Good 


Way 






to save the cost of a 


new suit or 


overcoat is— 


-let 


us have 


the 


old one to 


be 


cleaned. 


We 


will return 


it 


looking 


like 


new. Shall 


we 


call? 









READY-MADE ADVERTISEMENTS. 26 



witiiiiiiiiiiiiiiiiimimiimiiiiiiiiMiiiiiiimiiiumiii^ 

Watches That j 
Keep Time 

A watch that doesn't keep ■ 

5 time is worse than no watch at E 

E all. I sell watches of the reliable E 

E sort — all first - class timepieces, z 

: and sell them at prices that give S 

E but a small margin of profit. E 

I repair watches also, and my ■ 

E long experience in the business E 

z has taught me to repair them E 
E skillfully and scientifically. 

iiiiiiiiiiiiiiiiiiiiiimiimiiiiiiiiiiiiiiiiiiiiiiiiimiiiiir 

This ad is selected from among those which 
have appeared in Printers' 1 Ink. It is shown 
here to give an idea of the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



Quite Convincing. 



A Big Sale of 
Sheets and 
Pillow Cases. 

Not a feeble attempt to 
move the fag ends of a snop- 
worn stock, but an organized 
effort to sell 2,000 dozen 
sheets and pillow cases at a 
price lower than like goods 
can be bought at the mill for 
to-day. Every sheet and 
every case involved in this 
sale is of the highest trade 
sheeting made by a standard 
mill. A sale of such sample 
goods, at such a time and 
such a price, once more 
strikingly demonstrates the 
buying power of this firm, 
and this is the sale which 
will prove its wonderful sell- 
ing power also. Positively 
none to dealers. 



Good Argument. 



An Overcoat 
Or a Cold? 

Which is safer to carry? 
You should buy an overcoat 
now, because this weather 
demands an overcoat, and 
because you get better as- 
sortments than later on. 

You should buy from us, 
because we offer you perfect 
fitting all-wool overcoats at 
$7.50, $10, $12.50, $15, and 

up to $25. 
Which are worth from 25 
per cent to 35 per cent more 
to-day. When we buy a 
thing cheap our customers 
get the benefit. We bought 
these coats for cash last May 
when wool was cheap. 



For an Oil Heater. 



Coolish Nights 

and misty mornings 
bring danger that might be 
turned away if you have an 
Electric oil heater. 

The "Electric" is much 
more than a large lamp — it's 
a heating stove with flues 
for circulation and radia- 
tion, and it has a water 
evaporating device that helps 
restore the elements con- 
sumed by the flame. 

It's as different from the 
average iamp stove as_ a 
modern n^rlor stove differs 
from an old box :tove. 

You ought to see them 
before you buy. 

$8, $10. 

Other stoves as low as $5. 



For Heating Stoves. 



You May Not 
Expect Comfort 
on Cold Mornings 

if vour stove is of 
the spasmodic sort, that 
only "works well by spells" 
— you can't be certain — you 
don't know what to depend 
on. We will show you heat- 
ers tnat operate to your en- 
tire satisfaction, and they 
cost but a trifle more than 
worthless makes. 

Here are some sample 
prices: 



Conveys the Idea of Great Comfort at 
Small Cost. 



Warm Footwear 
for Women. 

Women are appreciating 
more and more every year 
the value of a soft, warm 
foot covering for house 
wear. 

Shoes with hand turned 
soles and beaver uppers, 
with warm linings and felt 
innersoles, are just the thing 
for these cold nights and 
mornings. 

In bvitton, lace or elastic 
— as may be desired. 

They are inexpensive, 
costing you only 75c, 98c or 
$1.25 a oair. 



Well Calculated to Convince. 



Serviceable Shoes 
for School Boys. 

A good, healthy schoolboy 
will wear out any shoes soon 
enough. 

But he won't wear out a 
pair of our kind as soon as 
some other kinds. That's 
because our shoes are 
strongly, honestly made of 
good wear-resisting leathers 
— no skimping, no shoddy 
worked in at unseen places. 

And then again, they're 
so good-looking and com- 
fortable that the boy will 
like them and take better 
care of them. 

Because of our large buy- 
ing through our two stores, 
we buy lower than other 
stores, and you'll find in 
consequence that we can 
give you equally good shoes 
for less money, or better 
shoes for the same money, 
as compared with other 
stores. 

Boys' school shoes, $1, 
$1.25 and $1.50 per pair. 



READY-MADE ADVERTISEMENTS, 



28 



Lazvn Mowers. 



Lawn Mowers 
From $3 50 Up. 

All made of the best mater- 
ial and properly adjusted. 
Our mowers run very easy 
and wear well. 

Get our prices before buy- 
ing. 

Free. A first-class canvas 
grass catcher to each purchas- 
er of lawn mowers — for one 
week only. 

Lawn mowers sharpened, 
75 cents each. 



Another That Seems to Lack Nothing 
But Prices. 



Saturday's the 
Day, Gentlemen. 

The day to stock up for the 
week that's ahead of you. 
You'll find this store more 
than ordinarily interesting 
to-morrow. You'll find several 
hundred new patterns of 
neckwear. You'll find some 
collars, new in get-up. You'll 
find another lot of flannel 
trousers — cool, comely and 
comforting. 

You'll find us ready and 
willing. 

For -a Special Sale of Fruit Jars. 



A Word About 
" Mason" Fruit 
Jars. 

Because of the exceedingly low- 
price at which we are selling the 
well-known Mason Fruit Jars, 
doubts have been expressed as to 
the quality and condition of these 
jars. We wish it distinctly un- 
derstood that we are selling the 
genuine Mason jars, perfect in 
every respect, with porcelain- 
lined cover, rubbers and holder. 
Any jar found imperfect may be 
exchanged. We will sell these 
jars again on Monday, quart size, 
at 35c per dozen. 



Should be Followed by Particulars and 
Prices. 



Are You a 
Golfer ? 

If so, you will enthuse 
over the stock of Golf Sup- 
plies that we're showing. It 
includes everything — every- 
thing and none but the best 
things procurable. We in- 
vite all the ladies and gen- 
tlemen golfers in this section 
to come here and see how 
well this store provides the 
necessary supplies for this 
popular game. 



A Price is Printed as Proof of the 
Points Made. 



Linen Facts. 

If this were not a thorough- 
ly good linen store — big 
enough for housekeepers to 
buy from — we would not be 
able to sell at prices like 
this: 

27-inch handsome double 
satin damask napkins at $5.00 
a dozen. Worth not a penny 
less than $10.00. 

But because we buy and 
sell in enormous quantities, 
opportunities unknown to 
smaller stores often come our 
way. We quote the above 
splendid bargain, not for its 
own sake alone, but because 
it is typical of the reach of 
the wise buyers who know our 
linen store. 



Harness. 



A Well-Dressed 
H 



orse. 

What a stylish suit 



of 



clothes is to a man, a hand- 
some harness is to a horse. 
A well made, well fitting har- 
ness improves the appearance 
of a horse one hundred per 
cent and is an investment 
never to be regretted. Buggy 
harness, $5 to $65. Light 
double harnesses and har- 
nesses of all descriptions. 



A Scheme to Boom Soda Water Sales. 



A Bicycle Free ! 

Drink the best soda water 
in the city — crushed fruit 
flavors — delicious and re- 
freshing at L & Co., 

corner Peachtree and Mari- 
etta streets, and with every 
glass receive a ticket enti- 
tling you to a chance to draw 
this bicycle July 1st. 



This One Will Sell Goods Because It 
Gives Particulars, and Prices. 



Bamboo Porch 
Screens. 

How necessary to the proper 
enjoyment of the veranda, exclud- 
ing the hot rays of the sun, yet 
freely admitting the air. Our 
screens are made from the outside 
cut of the bamboo, standing sun 
and rain better than any other 
kind. We have a large quantity 
on hand, but the demand will be 
big, and you had better order 
while you have opportunity and 
the assortment is complete. 

3 feet by 6, 50c each; 4 feet by 
8, 75c each; 6 feet by 8, $1 each; 
8 feet by 8, #1.25 each; 10 feet by 
8, #1.75 each; 12 feet by 12, #2.75 
each. 



READY-MADE ADVERTISEMENTS. 



29 



Very Good. 



Percales for 

Less 

Than Regular. 

Haven't you a boy for 

whom you want to make 
some waists, and wouldn't 
you like to make him four 
at the usual cost of three? 

Or apply the same thing 
to girls' dresses, aprons, shirt 
waists — four of anything 
which is usually made of per- 
cale at the regular price of 
three? 

Well, here is the oppor- 
tunity. 

Best American Percales, 
fast colors. Fifty patterns, 
full yard wide, now nire 
cents, were twelve and a half 
cents. 

Twenty patterns, 32 inches 
wide, now seven cents, were 
ten cents. 



Quite Convincing. 



Ladies' 

Gold Watches, 

$6.50. 

They're beauties for the 
price and we have confi- 
dence in them. We warrant 
them in all directions for one 
full year from date of pur- 
chase. Open faces, gold fill- 
ed cases, American move- 
ments, seven jewels, and 
clear, bright dials. We wel- 
come comparison, knowing 
that the same identical make 
of watch will cost you fully 
$11 anywhere else. 

Will Catch Women's Eyes. 

New 

Silk Petticoats ! 

Just in is a world of 
flutes and ruffles in rustling 
Petticoats. 

Every rustle and every 
glint bespeaks of coming 
Springtime. 

Not a lady of fashion any- 
where but could tell at first 
glance that they were in- 
tended to give additional 
charm to the ever beautiful 
Spring gown. 

All are in extra quality 
taffetas — as free from split- 
ting as can be had. 

We think our experience, 
coupled with our usual pre- 
caution, makes us pretty good 
judges of taffetas, too — es- 
pecially when service is ;)t 
stake as it is in petticoats. 

These two styles will no 
doubt interest you; one i:t 
a low price, the other at a 
medium price. 



Sounds Honest, and Says "Money 
Back." 



Kinner's 
Cherry Balsam 

best of all, is a safe and 
sure syrup to quickly cure 
your cough — it's as safe to 
give the little ones as it is 
for grown up folks to take. 

It soothes and heals any 
irritation — gets right at the 
trouble. It stops that dread- 
ful tickling, hacking cough 
that's so bothersome at night. 

We tell you honestly it's 
the best cough syrup we 
know of and if after giving 
it a fair trial you find it 
does not more than please 
you, we will willingly give 
your money back. 

25 cents a bottle. 



Good "Money-Back" Talk. 



Is It Satisfactory ? 

That's the question that 
goes with every purchase 
here. If it's not satisfactory, 
bring it back to-day — to-mor- 
row — next week — and get 
your money. It is this abso- 
lute assurance of fair deal- 
ing that retains our trade. 
Our customers _ know that 
"money back" is not a cry 
set up to deceive the unwary 
into buying, followed by all 
sorts of undue excuses and 
quibblings to avoid return- 
ing money on displeasing 
purchases. One of our 
maxims reads: "For you to 
remain dissatisfied is to 
make us more dissatisfied. 
It isn't to-day's trade we're 
depending on — it's to-mor- 
row's — next wee k's — n e x t 
month's— next year's! We 
want you to be so well 
pleased with your treatment 
here and with what you buy 
here, that you'll come again 
and again. And we will re- 
mark right now that our ef- 
forts to please have been so 
uniformly successful that 
calls for "money back" are 
rarely made. But it's here 
just the same, for any and 
all demands that may be 
made for purchases returned 
as undesirable. 



An Appeal to Fishermen. 



Pickerel Fishing. 

If you are going fishing 
through the ice, better come 
here before you start and 
see what we can do for you 
in the line of traps and other 
tackle. 

We have an assortment 
that will make glad the heart 
of any fisherman. 

Pickeral traps galore. 



READY-MADE ADVERTISEMENTS. 



30 



Bicycle Reasoning. 



No Waste of Words in This One. 



Bicycle Talk N0.8. 

This is a great year for . 

Never since we have known them 
have they been so popular. This 
great popularity isn't a matter of 
chance or luck; it is just simply 
the natural result of merit — of true 

worthiness. The people 

are in business to stay, and are 
looking ahead. They know that 
greater ultimate profits will come 
from building the best wheel it is 
possible to build, and selling it at 
a fair price, than from using cheap 
materials and labor, in order to 
realize a greater profit per wheel. 
They follow out this policy very 
carefully. No better wheel than 
their best can be bought with 
money, nor will a like price buy 
better than their several lower- 
priced models. " " stands 

for bicycle safety and satisfaction, 
for modern methods and for full 
and fair money's worth. Every 
rational bicycle requirement is 
covered by the several models, 
which are named here with their 
prices : 



This One for a Safe Deposit Vault Was 
Bitten Off at the Middle. 



A safe in a private house is 
worse than useless. It isn't 
burglar-proof, of course, and the 
gentry know it is there — it is a 
part of their business to know 
such things. It is unpleasant to 
think that one's house is watched 
so. 



For Spring Overcoats. 



Up-to-dateness 

In a Spring overcoat the width of 
a seam, the size of a button or the 
location of a pocket may some- 
times determine the up-to-date- 
ness of the garment. We give 
the closest attention to all the 
little kinks of fashion. 



A Oood Real Estate Ad. 



You're Never Glad 

To See Your 

Landlord. 

Nobody ever is. Rent day al- 
ways comes too quickly. Why 
not get along without him? Buy 
one of those splendid homes on 
Amber Street, below Tioga, in 
northeastern Philadelphia, one 
square east of Frankford 
avenue. The cost is only $1,800 
— payable $200 down and $15 
monthly. The houses are not of 
last season's building, but are in 
excellent condition and modern in 
every particular. Write for illus- 
trated booklet. Take Frankford 
car on Third Street. From Broad 
Street station, forty trains a day 
to Frankford Junction. Houses 
open daily, Sundays and evenings. 



Amber Beads For 
Croupy Children 

No matter how severe attacks 
the child is subject to, wearing 
the beads always prevents a re- 
currence of the trouble. Good 
on grown people too. Popular 
price, 75 cents. 



For a Confection. 



Temptations 

For The 

"Sweet Tooth." 

Our candy man is constantly 
scheming among the bubbling 
pots of sugar to devise new candy 
dainties. No need to do with the 
same old sweets if you watch the 

candy counters at . To-day 

these: Maple Cocoanut Gems — 
fresh grated San Bias cocoanuts 
boiled with pure Vermont maple 
sugar and covered with a fine, 
crisp, pulled candy, flavored with 
molasses or vanilla. The usual 
confectioner would rightly say 
forty cents. These are 20 cents a 
pound. Chocolate-covered Marsh- 
mallows, also at 20 cents a pound. 



Appeals to Parents' Pride. 



Clothing for Boys 

Clothes for the boy. What 
mother is there that does not wish 
her boy to look the very best that 
her means can make him? Ameri- 
can parents take a wonderful pride 
in their children, and American 
clothing makers are constantly 
alert to conjure new attractiveness 
to please them. A smart gather- 
ing of the new styles for spring is 
here. Every fabric is absolutely 
all wool. Every suit is skillfully 
shaped, substantially sewed, and 
most stylishly finished. Clothing 
that the boy will be proud to wear. 
Clothing that the mother will be 
proud to see onjher boy. Clothing 
that has good looks to start with 
— and the good looks so fortified 
by careful workmanship that they 
will last through the months of 
wear. These hints of particular 
sorts: 



This Is Good 



Young Codfish. 

At the fish department you'll 
find ten-pound bundles of young 
codfish at 50c. a bundle. 

These codfish were caught at 
just the time they should be 
caught ; when the meat is firm 
and white, tender and juicy ; when 
the flavor is perfectly delicious 
and appetizing. That's the kind 
of cod we're talking about. 



READY-MADE ADVERTISEMENTS. 31 



"Just Splendid." 

We doubt whether there is 
any one little thing on earth 
that will afford an elderly person 
so much pleasure as to find a 
glass that will give them good 
vision after their eyes once begin 
to fail ; something that will 
' ' make them see like they used 
to." 

Let us but once get a pair of 
our glasses on any one and we 
invite them to "try" others to 
their heart's content — such com- 
parisons only bring out the su- 
periority of our glasses and the 
excellence of our work. 



This ad is selected front among- those which 
iiave appeared in Printers' Ink. It is shown 
here to give an idea of the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



32 



For Real Estate. 



You Ought to See 
The Cottage 
Home 

with bath room, located near Bel- 
mont St. that I ask $1,400 for. A 
house at this price will not be an 
elephant on your hands. Look at 
it before the other fellow gets 
ahead of you. 



For Furniture Bargains. 



Two Bedroom 
Combination 
Offers ! 

A saving of $10 will go with 
either. Look into our north win- 
dow and you will behold the two 
best combination Bedroom of- 
fers ever made in Hartford. 

One is of Antique Oak Finish 
at $26.50. 

The other is Mahogany Finish 
at $29.50. 

Each outfit lias eleven pieces as 
follows: Handsome steel bed with 
brass trimmings, full size bureau 
with French shaped mirror, com- 
mode, two chairs, rocker, table, 
cotton top mattress, two pillows 
and Hartford woven wire spring. 
Quality has not been sacrificed — 
but price has. The saving on 
either is $10 — if you speak for one 
within three days. 



It Often Pays to Push Such Conveniences as 
This. 



Slipper Box 

Is an odd name for a mighty con- 
venient piece of furniture. It 
was invented for those people 
who want a small box couch at 
less than box couches cost It's 
18x30 inches in size, upholstered 
in denin, soft and springy — good 
for Shoes and Slippers or as a 
seat. You'll wonder how we can 
sell it for $4.50. 



Very Good. 



Do You Feel 
Tip-Top 

this spring ? Some people suf- 
fer from depression and colds in- 
cident to the sudden changes. The 
body should be built up, pre- 
pared for battle with the weather 
conditions. Our preparation of 
Norwegian Cod Liver Oil, with 
hypophosphites of Lime and 
Soda, stands unrivaled as a sys- 
tem fortifier. You can hardly ex- 
pect to come off a winner when a 
hard cold tackles you if you're all 
run down. A full pint of our 
emulsion for 50c. It is palatable. 
Children prefer it to any other 
kind for that reason. 



How Prices Would Have Strengthened This 
One. 



Fluffy Wooly 
Dusters 

Softest kind of a dust brush you 
can get. 

They are of different sizes. 

For different uses. 

Some have tremendously long 
handles. 

Some have little stubby han- 
dles. 

And then there are medium 
sizes. 

Wherever there is dust there is 
use for one of these dusters. 

They're just the thing for deli- 
cate surfaces. 

They won't scratch. 



Inviting. 



Your Spare Time 

might just as well be passed 
pleasantly as not. You will 
always find pleasant com- 
pany at my cigar store, and 
can talk, and smoke, and 
play Manhattan, or write 
your letters, or do as you 
please. Stop in. 



Good for Other Lines. 



You like the square, up- 
right, honest shoe store. We 
wouldn't have your patron- 
age if it was otherwise. You 
like to come here because it's 
here you find all the sorts 
of shoes without the delays 
of waiting for single pairs 
to be made or a supply 
brought in to you from 
neighboring shoe stores. 



Real Estate. 



About 15c a square foot 
for property right in the 
heart of Wilkinsburg. Think 
of it! And improved prop- 
erty, too. 

Hampton place plan of lots 
is just such a place as gen- 
teel people would like to live 
in — any terms that are satis- 
factory to you will meet our 
wishes. 



This is "Great.' 



Great Grates. 

The Red Cross Range grate is 
a great grate. In every fire-mak- 
ing, fire-keeping, fire-regulating 
particular it is as great a grate as 
the greatest of all other grates, 
and in some important particulars 
it is greater. 

You will not make a grate or 
any other kind of mistake, if you 
buy a Red Cross Range. 

All sizes for all uses. 

Prices. 



READY-MADE ADVERTISEMENTS. 



33 



Business Men 

with particular ideas of 
cooking and service get their 
meals here. They say that 
no other place gives them 
such satisfaction. 

Our menu includes all the 
delicacies of the season, such 
as Quail, Pheasants, Rabbits, 
Woodcock, Wild Ducks, 
Grouse, Sweetbreads, Mill 
Pond and Duck River Oys- 
ters and Lobsters. 



For a Plumber. 



Many 



Little Things 

in connection with steam 
pipes need attention at this 
time, and we are ready to 
take your business. Compe- 
tent workmen and prompt 
service bave made our busi- 
ness what it is. 



Timely. 



Skates Are Skates 

but there is a difference in 
the kinds and a choice. 

Of all the different kinds 
we think there are none that 
offer so many varieties for 
choosing, nor such good val- 
ues for the money as the 
U. S. Club Skates. Even 
the lowest priced U. S. 
Skates are well made and 
of good material. 

U. S. Club Skates from 
45c to $3.50 and at all the 
between prices. Skates for 
boys, girls, men, women. 



Some Straight Talk for Tea. 



Fifty Cent Tea. 

If some stores should ad- 
vertise to sell for one week 
a regular bang-up fifty-cent 
tea for 35 cents what would 
you say? 

If you happened to read 
the ad at all, you would 
say: 

That's a fake. 

And in a good many cases 
you would be right. 

It isn't what is said in 
an ad that makes it true. 

It's who says it. 

When the Public Market 
says that for the balance of 
this week you can come here 
and buy a pound of regular 
50-cent Formosa Tea for 
35 cents you can depend on 
it being so. 

You can stake your life 
on it. 

So come for this tea. It's 
a really fine tea; and if you 
like a little Japan or Oolong 
or English Breakfast mixed 
with it, why, the price will 
be the same. 



For Bicycles. 



Bicycle Talk No. 6. 

Down under the highly 
polished enamel and glitter- 
ing nickel is the real bicycle 
— the thing you're paying 
your good money for, and 
on the strength of which 
may depend your life. Are 
you going to buy a bicycle 
of known reputation — of a 
kind that has never been 
known to "fall down" under 
any ordinary accident — or 
will you take your life in 
your hands and ride reckless- 
ly to no one knows what, on 
a wheel that is without a 
reputation, just because its 
first cost is a few dollars 
less? 

The actual cost of a wheel 
with a reputation is no more 
than the cost of the other 
kind, plus the repair bills 
that are sure to follow its 
purchase. 

We sell Bicycles. Every 
one of them is a reliable 
wheel — a wheel with a rep- 
utation. 

Our 1900 line covers every 
feature of bicycle excellence 
you could wish for. In It 
is found as low-priced a 
wheel as is safe for you to 
buy or for us to sell, and as 
high-priced as you will buy 
in order to get the best. 



A Shirt Sale. 



Two Bargains 
for Men. 

White Laundered Shirts 
get mussed and soiled in 
selling — the more sold the 
greater the number of "acci- 
dent cases." Here's a mixed 
lot of laundered shirts, all 
sizes, but not in every style, 
including open front and 
back; closed front, open 
back; many short bosoms 
and mostly full dress sorts 
in the showing, all from our 
regular stocks; none less 
than $1 Shirts, all now 50c. 
About two dozen are $1.50 
shirts. 



A Strong Puff for "Puffs.' 



Puffs Preferred. 

Do you enjoy the com- 
panionship of a puff tie? 
There's a whole lot of style 
in one of these useful and 
beautiful cravats, and at this 
time of the year they are 
particularly dressy. They 
give a finish to a man's ap- 
pearance that at once stamps 
him as a proper person, a 
man of good taste. The 
Mariettas are favorites with 
fashionable folks. Fifty 

cents at 



READY-MADE ADVERTISEMENTS. 



34 



A Plumber's Plea. 



For a Stock Broker. 



Do Your 
Pipes Leak ? 

If they do, they should be 
repaired at once. It don't 
matter whether it is a small 
leak or whether a whole joint 
is loose, the result will be the 
same. Imperfect plumbing is 
the cause of a great deal of 
sickness and too great pre- 
caution cannot be taken to 
have the water or gas pipes 
in good condition. If there 
is anytnlng the matter with 
your plumbing phone 146 and 
we will do the rest. Our 
work is done well and reason- 
able. 



Hozv Prices Would Help This 0> 



A Little Witch. 

Yes, Witch Hazel is a good 
thing to have in the house. 
It cures lameness and stiff- 
ness of muscles and joints 
caused by overwork or vio- 
lent exercise. Ours is not 
the common kind, but the 
very finest that can be made. 
Put up in pints and quarts. 



A Clothier's Argument. 



Our clothes are made of 
as good cloths as the tailor 
uses. They are cut by bet- 
ter cutters than the tailor 
can afford to employ. 

They are made by as good 
workmen as a tailor employs, 
and if they don't fit they are 
altered by a good tailor. 

Our prices for our clothes 
are considerably less than 
the tailor charges for his. 

Suits $8 to $20. 

Overcoats $10 to $20. 



To Scare the Uninsured. 



Every Day 
You Live 

is one day less of life left 
for you. There may be 
thousands of days to come 
but there may be only one — 
that is the point. Are you 
taking chances and carrying 
your own risk? 



If 



are you 



Would it not be better to 
join your life with 30,000 

others in the 

and protect those you love 
and those that love you from 
the suffering caused by the 
untimely or unexpected death 
of their breadwinner? 

Full particulars of the 
cheapest, safest and best In- 
surance sent free on appli- 
cation to 



It's the Interest 

you pay the ordinary broker 
for carrying your trades, 
that eats up all possible 
profits in stock transactions. 

Figure it out for yourself. 
One hundred shares of St. 
Paul at 125, with interest 
charges at 6 per cent, costs 
about $14.50 a week for in- 
terest alone. You've got to 
have a pretty quick market 
to overcome this. 

We conduct our business 
in such a way that we make 
no charge for interest, buy- 
ing or selling the leading 
speculative stocks on the 
most liberal margins, and at 
the regular New York Stock 
Exchange rate of commis- 
sion. 

Our services in Bonds or 
Stocks for investment are 
equal to those of the largest 
New York concerns. High- 
est local references furnish- 
ed. 



Good Points Well Taken. 



Millinery 



$5 and $6. 

just as many hats as 
though the season were just 
beginning. 

New designs, a few new 
colors, and hats perhaps a 
little prettier than usual, be- 
cause we have the whole sea- 
son's experience to go by. 

Every woman who thinks 
of one at these prices, should 
see these 
(Descriptions and Prices). 

Children's millinery too, 
some entirely new. We give 
a good deal of care to the 
making of our little girls' 
hats — Took the right age. 
We've seen hats that make 
children look like young 
ladies. 
(Descriptions and Prices). 



For a Lumber Dealer. 



If you see it in our "ad" 
it's to be had. 

" Comb Grained." 

That's the name of the best 
Georgia Pine Flooring made. 
It costs a trifle more than 
the ordinary flooring — but it's 
worth more. It will wear 
longer and look better while 
wearing than any other 
Georgia Pine Flooring we 
know about. In speaking of 
this flooring The Review 
says: "Lumber cut in this 
way presents the grain ob- 
liquely to wear and is con- 
sequently more durable. If 
your floor needs renewing 
or you are building a new 
house, remember this ad." 



READY-MADE ADVERTISEMENTS. 



35 



A Shirt Tale. 



Men: I am pleased to in- 
form you that among this 
morning's arrivals at my 
haberdashery there came a big 
line of the celebrated "Clem" 
dollar Shirts. They are 
made by Curtis of Troy. He 
knows how to and does make 
good shirts. 

I'm going to display some 
in my window this afternoon, 
but you should not be satis- 
fied to simply look at them 
— come in and examine the 
new ideas embodied, some 
of which were suggested by 
my customers. 

I'll finish up this story to- 
morrow night, for a young 
man who has been looking 
'em over wants three "this 
minute." 



For a Druggist. 



Our Own 
Preparations. 

It is pleasing to us that 
our own remedies are pre- 
ferred by most of our cus- 
tomers to those of the highly 
advertised "patents." While 
we always keep a full line 
of the latter, the sales of 
those we put up ourselves 
are in the majority. We 
can highly recommend them 
as strictly pure. We name 
a few of the more popular 
ones to-night: 

Emulsion of Cod Liver 
Oil, 5pc. 

White Pine Cough Syrup, 
25c. 

Liver Pills, 10c. 

Headache Powders, 10c. 

Headache Wafers, 10c. 

Pink Worm Lozenges, 25c. 

Beef, Iron and Wine, 50c. 

Sarsaparilla, 50c. 



It's Much Better to be a Little Ahead of 
Time Than a Little Behind. 



An Early 
Reminder, 



Thoughts of spring have 
been badly handicapped by 
the big storm. 

Nevertheless it will be 
here all too soon and then 
for a general overhauling, 
cleaning and painting period. 

It's the painting part 
we're most interested in. 

Perhaps it's the house 
you're going to paint or the 
barn or floor or furniture. 

It may be the family car- 
riage, buggy, wagon or farm 
implement. 

It really makes no differ- 
ence what it is, if it's any- 
thing paintable we bid for 
your trade with the very 
best paint that's made. A 
special paint for every pur- 
pose. 



Paint Points. 



We've Talked 

Longman & Martinez paints 
because we believe them the 
best for you to buy — best 
and cheapest. 

But if you think you can 
mix a paint that would be 
more satisfactory to you, we 
offer the Atlantic White 
Lead; dry and ground col- 
ors, pure linseed oil, dryers 
and turpentine; all of guar- 
anteed qualities and at guar- 
anteed prices. 

Varnish, shellac, alcohol, 
gold leaf, bronzes, brushes, 
glass, putty, etc. 



Prescriptions. 



We Want You 
To Come 

to us to have your prescrip- 
tions filled. 

We keep none but fresh 
drugs, and are exact to a 
drop in making them up. 
We demand precision of our- 
selves in weight, exactness 
in measure, and the greatest 
of care in compounding. 
And we want you to under- 
stand that the price is never 

a penny too high at the 

Pharmacy. 



Good Scheme For Any Lint 



A Dollar Window 

In order to reduce our 
stock and to make room for 
our spring lines, we have 
arranged a dollar window 
and everything in that win- 
dow is ONE DOLLAR. 

Among the many bargains 
are: 

Sterling Silver Top Pep- 
per and Salts, Fancy Sterling 
Silver, Silver Pieces, Pock- 
etbooks, Vases, Chains. 

Look at the bargains in' the 
window. 



For a Druggist. 



Kinner's 
Headache Wafers 

are made to cure headache 
and they do it or so many 
people wouldn't use them. 

Three in a package 10 
cents. For most people one 
wafer does the work. 



Makes One Cookie Hungry. 



Molasses Cookies 

can be bought most any- 
where. But those large de- 
licious cookies that are 
golden yellow in color, so 
pleasing to the taste, are 
only to be found at 



READY-MADE ADVERTISEMENTS. 



36 



There Hasn't Been Any Doubt 

as to our leadership in Baby Carriage selling for a good 
many seasons ; no doubt of the economy of buying here. 

Take our $10 carriage as an example of the values we 
offer, varnished reed body, upholstered in pretty and sub- 
stantial reed silk finished goods, handsome ruffled edge, 
lace covered parasol, rubber tired steel bicycle wheels and 
a foot brake that works. 

Other patterns from $5.75 to $25. Catalogue for out- 
of-town buyers. 



This ad is selected from among those which have appeal 
here' to give an idea of the effects secured by good display. 



ed in Printers' Ink. It is shown 



READY-MADE ADVERTISEMENTS. 



37 



•Goes Straight to the Point. 



For a Horseshoer. 



It's Time to 
Furnish the Porch. 

Summer weather is already 
here. The time has come when 
we sit out on the porch. The time 
has come when we must think of 
furniture and fixings for the porch. 
The first requisite always is a 
porch chair. This requisite is 
just what we want to call your at- 
tention to now. We have porch 
chairs for 51.25, Si. 50, $1.75, $2, 
$2.50, $2. 75 and $3. 



It Pays to be First with the Xew Tilings. 



Khaki Hats. 

Smart and jaunty, up-to-the- 
minute in style and handsomely 
made. It's hardly necessary to 
add that they are here first. 

Soft brim Sailors, Mexican 
Hats for misses, and other pre- 
vailing novelties for out-of-door 
wear are also ready. 

The khaki Hats are uniform in 
color and texture with the fashion- 
able material of the same name at 
the wash goods counter. 



A Laundry Ad. 



The Man 
with the Team 

Will call on you, if you kindly 
send your address, and get your 
laundry bundle, and when he re- 
turns it you will find a snow white 
burden that you never saw the 
equal of in laundry work. Test 
this statement. 



Good Reasoning. 



Our Fish 
Department 

is like running water — always 
fresh. Our enormous trade keeps 
stock moving continuously, no 
chance for anything but the fresh- 
est here. To-day we offer the 
following low prices. Fine fresh 
live haddock 2c. lb. Extra large 
fresh mackerel 20c. each. The 
average 2% to 3 lbs each. 



For a Book Sale. 



Book Sale 



We place on sale in our book 
store to-day, two thousand 25c, 
i2mo., red-ribbed, cloth-bound 
books at 15c each ! 

These books belong to a special 
series, are printed from fair-sized 
type on good-quality paper, and 
are just the titles that are most 
popular for Summer reading. 
Check off the ones you want from 
the following list and save the 
time and inconvenience of looking 
through the stock. 



A Horse's Foot 

needs as much care and 
attention as a man's — sometimes 
a great deal more. I make a 
specialty of expert Horseshoeing. 
Prices are right and work guar- 
anteed. 



All Right. 



Fishermen ! 

Doesn't this weather make you 
think of stream and lake and river? 

Fishermen find everything here, 
from a penny hook to a $50 sal- 
mon rod — all at least prices. 

For instance '• 



For Bicycles. 



The Woods Are 
Full of 'Em! 

New makes of bicycles are con- 
stantly entering the field — some 
good, some bad. Be careful in 
your selection. In making your 
choice here you run no risk — you 
secure a wheel that's known and 
guaranteed to be reliable. As a 
result the eyes of the great local 
wheeling fraternity are directed 
toward our store. Where else 
could you find an assembly of 
praiseworthy wheels equal to this? 



A Good One for Coffee. 



Another Cup, 
Please. 

The housewife knows her cof- 
fee is good when the cups are 
passed back for the second filling. 
No man asks for the second cup 
of poor coffee. We've spent a 
good deal of time in perfecting 
our coffee department, and espe- 
cially in studying the blend of 
coffees. Our blend of Mocha 
and Java at 40c a pound is a cof- 
fee that will tempt a man to al- 
ways ask for the second cnp. 
That is the test of good coffee. 
Ask for our Mocha and Java. 



A Good Pciri Well He: 



Negligee 
Laundering. 

Thin, sheer goods for summer 
wear need more attention than the 
ordinary laundering, and they get 
it in this laundry every time. 



Furniture. 



We sell a large cane-seated 
rocker in golden oak finish 
for only $1.50. (That's get- 
ting comfort cheap.) 



READY-MADE ADVERTISEMENTS. 



38 



For a Watch Repairer. 



Going Away. 

See that your watch is in 
good order before you start; 
you can't find an experienced 
watchmaker everywhere you 
go. I have repaired watches 
for a good many years, and 
when I repair your timepiece 
it will keep time. 



Seasonable. 



Do You 
Enjoy Fishing ? 

Seems almost like a joke 
to ask, does it not? Re- 
laxation from the cares of 
life comes easy to a man at 
the big end of a fishing-rod. 
Little does he care for the 
worries that perplexed him 
a couple of hours previous, 
of course good tackle is 
necessary to get Izak Walton 
satisfaction out of the sport. 
We carry an unusually large 
stock of lines, poles, reels, 
bait pails, baskets, and all 
the big and little parapher- 
nalia that go to make fish- 
ermen happy. 

Reels as little as 10c, as 
much as $2.85; poles, 10c to 
$5-50. 



Tells Its Own Story, Well and Briefly. 



Right on Time. 



Table Linen. 

68 inches wide at 24 cents. 
You will observe that we 
call special attention to the 
width — quality too, is up to 
the usual "Leader" standard. 
Half bleached, in several de- 
sired patterns, of good 
weight, nicely finished, and 
full sixty-eight inches in 
width. Sold by The Leader 
at thirty-nine cents a yard — 
and a decided bargain at 
that figure. All you want 
to-morrow at 24 cents. 



All Right. 



Dog Collars. 

Your dog's wardrobe is 
not expensive. You never 
had to buy him many clothes, 
but a new collar is certainly 
needed now and then. How 
about the present time? We 
are ready to supply your 
needs. 

We engrave the owner's 
name, the license number or 
the dog's name, on any col- 
lar purchased of us — free of 
charge. All sizes of collars; 
all trims — 'fancy or plain; 
expensive leathers or cheap, 
just as you will — 15c to 
$1.50. 



I Opening of 
! Stylish Summer 
Shirt Waists. 

There's more Shirt Waist 
inspiration here to-day than 
you can catch from a score 
of fashion journals. Fail to 
see our Summer collection 
while it is at its best and 
you'll miss a sight well worth 
your while. It will surprise 
you to see such a wide vari- 
ety, even at this store. There 
are dainty embroidered Swiss 
and muslin waists, in figures 
and dots, French chambray 
waists, in soft plain colors, 
waists of French percale and 
the exquisite David and John 
Anderson ginghams. Some 
are made plain, some fancy. 
They are marvelously pretty 
waists. We never invited 
you to a more interesting 
showing. 

Prices as high as $7.50; as 
low as $1. 



Lacks Nothing But Pric 



RUGS. 

Rugs give an air of cheer 
and refinement to the home, 
to say nothing of covering 
holes in carpets — for which 
latter purpose they are un- 
surpassed. 

Come and see our pretty 
assortment of Smyrnas. 
When you see them you'll 
opine — and r i g h t 1 y — that 
we're after the Rug business 
of D . 



Booksellers Should Make it a Point to 
Get the New Books. 



To Have 
and To Hold. 

the Novel that every one 
likes — 98c (by mail, $1.10). 

Red Pottage — English So- 
ciety Novel, $1.10 (by mail, 
$1.20). 

From Kingdom to Colony 
— the best of all Revolution- 
ary stories, $1.10 (by mail, 
$1.20). 

The Bronze Buddha — a 
great Occult Romance, $1.10 
(by mail, $1.20). 

Richard Carvel, 98c (by 
mail, $1.10). 

David Harum, 98c (by 
mail, $1.10). 

Janice Meredith, 98c (by 
mail, $1.10). 

When Knighthood Was in 
Flower, 98c (by mail, $1.10). 

Via Crucis, 98c (by mail, 
$1.10). 



READY-MADE ADVERTISEMENTS. 



39 



A Wall Paper Store. 

The " Know How" 
In Paper Hanging 

is what we make no 
charge for. You pay for 
the materials and the labor — 
nothing more. Our paper 
hangers are men who "know 
how" to measure a room — 
"know how" to size it — 
"know how" to cut, match 
and hang the paper, i'hey 
know their business. It's 
good policy to intrust your 
work in our hands — we'll 
see that you get a good job. 
That's what you want, that's 
just what you'll get if we 
do it. You can surely find 
just what you want among 
our many choice patterns — 
all the very latest styles. If 
for any reason you cannot 
call at our store, just drop 
a postal, or ring us up, and 
we'll call with samples. 



For A Furniture Store. 



'Tailor Made" Gown Ad. 



u Good Work " 

We have the right cloths 
to select from, including the 
season's latest plaids. 

We employ the best work- 
men on ladies' outer gar- 
ments that can be obtained 
in New York. 

We know when a garment 
fits and it never leaves our 
hands until it does fit. 

You can come to us with 
every confidence that you 
will get "good work." And 
we'll surely agree on price. 

A clearing-out price on ev- 
ery made-up garment in 
stock before moving to our 
new location, 990-992 Main 
street, corner Talcott. 



Painting and Paper Hanging. 



In Our 

New Building 

That's where you'll find 
us. We moved ahead of 
time — believe in being ahead 
in moving as well as in 
painting, paper hanging and 
decorating. We thank our 
customers and the public for 
heir patronage in the past, 
feeling sure the service we 
have rendered will induce 
them to visit us in our new 
building, where we will be 
pleased to welcome all. We 
point with pride to our store, 
the finest of its class in the 
State; also our reputation, 
which has been established 
by doing business just one 
way —'"The Decker way." 
Don't you want to know 
more about it? 



Fashionable 
Furniture 

If all furniture was alike 
it wouldn't matter where you 
bought it. But it is not all 
alike. There is as much 
difference in the make of 
furniture as there is in the 
people who use it. 

Our furniture is not only 
strong, durable and well 
made — it is properly design- 
ed. The hand of the artist 
is plainly manifest in these 
modern furniture produc- 
tions. 

It wouldn't be a bad idea 
to come in and see how "dif- 
ferent" this stock is from 
others. We are satisfied to 
have you look any time. 



In A General Store. 



Xo merchant owns his 
trade. Xo sensible person 
will in these days buy goods 
of anybody merely upon sen- 
timent or past experience. 
The demand is that the mer- 
chant shall be up-to-date at 
every point. Keen public 
sense comprehends the best 
and remarks it; we are up- 
to-date in prices, qualities 
and terms. 

Ladies' Jackets, Capes, 
Skirts and Waists. 

Ladies' Trimmed Hats and 
Furs. 

Misses' and Children's 
Reefers. 

Men's and Boys' Suits and 
Overcoats. 

Xew goods are coming in 
every day. It is a peerless 
collection. We will be 
pleased to have you choose 
of it and have it charged. 
A little each week will pay 
your bill. 



Good Piano Ad. 



Plain 

Piano Pointers 

We believe we are better 
able to sell you a good piano 
than any other dealer in 
town. 

Our belief is based on the 
fact that we carry only the 
good kind — the kind that 
has been tried here and 
everywhere and not found 
wanting. 

We would like to have you 
look over the S and B. 

You'll be pleased with your 
inspection. 

Every piano in our store — 
and there are lots of them — 
is handsome in design, beau- 
tiful in finish, perfect in 
mechanical construction and 
of full, rich tone. 



READY-MADE ADVERTISEMENTS. 



40 



Hosiery. 



Some Good General Talk. 



Women's and 
Children's Hosiery 

The point we make with 
our Hosiery, besides being 
less priced, is in the admir- 
able wearing qualities. It is 
a matter of indifference to 
us what price you pay here 
for Hosiery, but it is a mat- 
ter of supreme moment to 
us as to its durability. _ We 
stand back of every pair of 
hose we sell. Here are some 
specials: 



Tells of Soap Substitution. 



" Soap As Is 
Soap." 

We want to tell you this 
week about "Gold Medal" 
Soap because we think you 
ought to know about it. 

This soap is manufactured 
expressly for this store, is 
sold under our name and 
cannot be produced at any 
other store. 

If you want a soap that 
knocks out the dirt, but 
leaves the linen clean and 
uninjured "Gold Medal" is 
the soap to buy. 

We have asked our trade 
to try this soap in prefer- 
ence to the so-called Stand- 
ard Brands and in every 
case it has given greater 
satisfaction. 

We believe this to be the 
best laundry soap in the 
world and to give everybody 
in II a chance to try it, we 
will sell this coming week at 
these prices: 

One full-sized bar, 5 cents. 
25 bars, $1. Box of 100 
bars, $3.75. 

Try it, you 11 say it is the 
best you ever used. 



A Good Introductory Talk. 



Making 

Dependable 

Statements. 

Fortunate is the store 
that has the reputation for 
dependability. Fortunate is 
the public that has such a 
store in its midst. Mutual 
confidence between a store 
and its buying public means 
growth. This store has 
grown and is growing on 
just these lines, no ambition 
higher than possessing your 
confidence: other things are 
bound to come. We want 
every trade transaction to be 
satisfying, and if it is not 
we want you to tell us about 
it. 



Probably you'll pardon us 
for speaking with pride of 
the growth of our business. 
We are proud of it, but we 
would not have you think 
that we are undulv boastful, 
for the telling of it is only 
because . your generously 
shown appreciation and fa- 
vor in the past affords the 
argument of a growing 
worthiness which shall be the 
inspiration and prophecy for 
the future. 

Errors of method and mis- 
takes of service there may 
have been and were — many 
of them, but we've made 
them stepping stones in the 
growth of the business. Prob- 
ably the errors that hurt 
us most helped us most, for 
we've been learning each year 
how to better deserve your 
approval, and, now that lo- 
cal industrial conditions are 
improving, and your demands 
increasing-, we are sure we 
can see how the Stone store 
with its greatly increasing 
facilities, its enlarged stocks, 
and its bettered service and 
methods can be made to serve 
your interests much more 
acceptably than ever before. 



Unusually Good. 



Women's 
Comfort Shoes 

$1.50, $2, $2.25, $2.50. 

Neither price is much to 
pay for solid comfort; for 
relief from swollen joints 
and tender soles. And that's 
just what our Comfort Shoes 
give. They not only prevent 
foot ills, they cure them. 
How? By giving the foot 
freedom — a good broad tread, 
room across the toes, support 
around the ankles, low heels, 
and to cap it all, they're 
made of just the softest kid, 
and no seams where seams 
usually cut into the flesh. 



A Short Story of Silks. 



Spring Silks. 

The colors are beautiful 
enough for any girl to rave 
over, the qualities and prices 
suit the sensible mother. 

Peau de Cygne, in old 
rose, castor, violet, reseda, 
biege, electric and navy blue 
— the new colors in plain 
materials for spring gowns. 
$1.15 and $1.25 a yard. 

Peau de Soie in black 
and all colors at $1.00 yard. 

Taffeta in exquisite pastel 
shades at $1.00 yard. 



READY-MADE ADVERTISEMENTS, 



4t 



****** 



Men's 



Shirts 






Several years ago we deter- 
mined to sell better shirts at a £ 
dollar than a man could find any- i 
where else. We are doing it — to- ♦ 
day's perfection possible because i 
the excellence of the first at- j 
tempts won friends who stood ♦ 
firm. It was only by making a t 
large business of this item that * 
economies come — and economies ♦ 
had to come, if we were to sell I 
better shirts than you had known ♦ 
at the price. t 

White shirts, laundered. Open J 

front, open back, open back and ♦ 

front. Long bosoms and short, i 
Comfort. $1 a shirt. 

This ad is selectedfrom among those which 
have appearedin Printers' Ink. It is shown 
here to give an idea of the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



42 



Santa Claus' 
Headquarters 

are down in our big 
basement toy department this 
year as usual, and we invite 
everybody to come and see 
the thousands of bright, new 
things that he'll soon be 
putting in his pack for Dan- 
bury's good children. The 
big, handsome dolls and the 
pretty little dolls; the doll 
furniture and carriages; the 
almost unbreakable iron toys 
and the well made wooden 
toys; the games, big and lit- 
tle, and nearly everything 
else that children wish for at 
Christmas time, is here, at 
the reasonable prices that 
have made this the popular 
place for toy buying. 

Come and bring your chil- 
dren, listen to what they say 
when thev set their happy. 
eyes on Santa Claus' big 
stock and you'll be well re- 
paid. 



Make That Boy 
Happy 

and at the same time 
add to his physical well- 
being, and your own satis- 
faction in not wasting good 
Christmas money on the 
worthless. Get him one of 
our sweaters and a skating 
cap. 

They go well together. 

The sweaters come in nu- 
merous colors and combina- 
tions and at several prices, 
from 50c up. 

The caps are heavy and 
all-wool ana in two styles, 
roll-ups and tobogs, and are 
all the ?o in New York. 
Thousands are being sold 
daily. The price is fifty 
cents, and his heart will leap 
with joy should Santa give 
him one. 



Girls' and Misses' 
Reefers, Paletots, 
Golf Capes and 
Jackets. 

A Christmas gift of one 
of these seasonable, well- 
made stylish garments to 
your daughter or some young 
female relative of yours 
would surely be gladly re- 
ceived and "warmly" ap- 
preciated. They are not only 
sensible but economical gifts, 
too, as these prices will show: 



Six Days of 
Satisfactory 
Shopping. 

Satisfaction is always a 
foregone conclusion with our 
patrons, for the reason that 
no conditions are lacking, no 
pains spared, that will in- 
crease the efficiency of the 
service and make trading 
here both pleasureable and 
profitable. 



950 Very 
Interesting Dolls. 

The doll population here 
runs into the score of thou- 
sands to-day — what fun it 
must have been to help form 
their beauty over in those 
funny German workshops, 
for the toy chief decided on 
blondes and brunettes and 
the eyes and tresses. He de- 
cided something more — that 
every doll that came to 
Wanamaker's should be 

plump and well formed. 
There's a trickery by which 
"stretched" dolls are palmed 
off — you hear of a 26-inch 
doll at a price and find it, 
too; but it is a malformation, 
with poor head and scraggly 
limbs. Well. In taking the 
great regular lots we found 
some quite special ones. 
These for you to-day — at 
least they should be sold to- 
day — 

26-inch dolls, plump and 
rosy; full-sized bisque heads; 
full jointed body; flaxen hair 
— one ($1) dollar. 

19-inch dolls — same sort 
and same liberal proportions 
— fifty (soc) cents. 

Dressed dolls, 17 inches 
high; cloth body, bisque head, 
papier mache arms, 25c. 



Suspenders. 

We've lots of fine ones — 
meant for gifts, which means 
they are strong and ;jood- 
looking. A shiny meretri- 
tious gift is an insult — we'll 
save you from insulting. 
How much for the suspend- 
ers? $1.50 to $6 a pair for 
the especially fine ones. 
Other good ones at _ 50c and 
so on. Every pair is put in 
a neat gift box. 



READY-MADE ADVERTISEMENTS. 



43 



Well Said. 



Our $3 Derby 

looks — wears — and is 
like the exclusive hatters' $5 
ones, except for the name in 
the crown — which is of no 
value — and the two dollars of 
extra cost — which is a clear 
saving to you. All standard 
shapes — all proper colors and 
shades. 



Better a Little Too Early than a Little 
Too Late. 



Light-weight 
Overcoats. 

It is onlv a matter of a 
very few days when you will 
need a light-weight overcoat, 
so why not select one early 
while the sizes and assort- 
ment are unbroken? 

We carry a very large line 
of stylish fall overcoats at 
prices from $7.50 to $20, and 
can fit vou in both stvle 
and price. We will be 
pleased to show you our 
iine at any time, whether you 
are ready to buy or not. 

The newest and nobbiest 
at $12, $15, $16. 



The Kind that Sells Coal. 



Coal. 



We believe our No. 2 
Gayton Coal to be a very de- 
sirable fuel for use in fur- 
naces and large heaters dur- 
ing the fall months, for the 
reason that it keeps a nre 
with a very small, amount of 
Coal, allowing a low fire dur- 
ing the middle of the day 
without the liability of the 
fire going out. By opening 
the draft for a very short 
time when the heat is desir- 
ed, tbe fire will come to a 
glowing heat with Gayton 
Coal quicker than witn any 
other Coal mined. 

No. 2, $4.25; No. 3, $4.50 
per ton delivered. 



Plain and Business-like. 



Why Make 
Ice Cream ? 

We save you the trouble. 

We make it from pure cream, 
received twice daily from our own 
creamery. 

We make no failures — our ice 
cream is always pure, delicious 
and wholesome. 

30c a quart, or $1.00 a gallon; 
liberal measure. 

We never disappoint — orders 
are delivered promptly on time. 



Tells the Whole Story. 



Plaid Homespuns 

30c a yard instead of 50c. 
How long will this little lot 
of a thousand yards last? 
They will make smart skirts 
for women, and most attract- 
ive suits for girls — for earli- 
est fall wear. And it isn't 
a day too early to buy them 
to have them made in time. 

The goods are all-wool and 
of the most popular weave 
of the day — "Homespuns," 
in gray, blue and brown, 
crossed by narrow stripes of 
white and darker shades of 
self-colored grounds, or 
black, forming attractive 
broken plaids. 30c, instead 
of 50c a yaru. 



A Good Thing To Do and to Tell Of. 



Our delivery teams all 
carry an ice-box. We deliv- 
er butter in perfect condi- 
tion these hot days. 

Crystal Creamery Co. 



Longer Evenings Will Bring a Demand 
for Lamps. 



A Lamp That's 
Useful 

for certain places, that 
will never be out of style, 
is the hanging "Library 
Lamp." 

It never gets upset, it can 
be raised or lowered at pleas- 
ure. 

Our line shows lamps cost- 
ing from $2 to $3. 

Some have handsome dec- 
orated shades. 

Whenever you have lamp 
wants it will please you to 
"Walk In and Look 
Around." 



A Good Scheme. 



Good Hosiery in 
Dollar Lots. 

What you pay for hosiery 
to-morrow depends upon 
where you buy. Every hos- 
iery purchase made at 
"Burke's" will leave a sub- 
stantial saving on your side 
of the transaction. And ev- 
ery pair of hose sold will 
render good and comfortable 
service. 

It will pay especiallv well 
to buy in dollar lot* The 
appended figures tell the 
bargain story in part. 
Counters hold other offerings 
equally attractive. 



READY-MADE ADVERTISEMENTS. 



44 



Sensible Stove Talk. 



Good Stove 
Weather. 



This is just the kind of 
weather that makes one 
realize the needs of a good 
heating stove. 

In spite of the fact that 
we've had a warm fall and 
winter, heating stoves have 
gone out here at a cold 
weather pace. 

Our stove selling has been 
the largest for many years; 
due to the fact that we've 
had just the right kinds of 
stoves, of the right quantity, 
and at right prices. 

There's still a good assort- 
ment left for you — the same 
good kinds at the same low 
prices. 

We're sole agents for 
" Garland Heating Stoves," 
and you'll find no better stove 
at any price, and none so 
good at the same price, $9 
to $20. 

A few odd stoves at prices 
that will make you buy, if 
you want a stove, $8 to $37. 

Some real good second- 
hand stoves from $4 to $15- 



Another Timely One. 



With Lubin's 
Balsam 

you are well pre- 
pared. Don't waste time 
and money in trying a whole 
string of cough-cures. 'Twill 
be an unsatisfactory experi- 
ment. At the first sign of 
a cough, purchase a bottle of 
Lubin's Balsam, which is de- 
lightfully pleasant to the 
taste and proves its superi- 
ority at once. 

Your medicine-chest isn't 
the place for a haphazard 
cough-cure. It needs an 
article tried and true— 
Lubin's. Lubin's Balsam is 
Essex County's old stand- 
by. Some families wouldn't 
be without it any more than 
they would be without Wen- 
ham Lake Water. 

Price 25C-50C. 



Seasonable. 



Comfortable 
Wanters. 

Twenty of these desirable 
pieces of bedding — both sides 
covered with satine — have 
since the holidays failed to 
attract buyers at $5 apiece. 
But they must be sold in 
their proper season, even if 
at a loss. To-day we will 
say good-by to them at $3 
apiece. 



Timely and Telling. 



A New Year's 
Gift 

might pleasantly ad- 
just some uncomfortable con- 
tingency growing out of your 
receipt of an unexpected 
Xmas gift, or your forgetting 
an intended gift. 

If there are any reasons 
why you would like to make 
a gift-giving celebration of 
New Year's, then you're like- 
ly to find it worth while to 
again read over our list of 
usefuls. 



A Short Description Goes a Long Way. 



Special Sale of 
Nightgowns at 50c 

Four different styles of 
Muslin Xight Gowns will find 
quick acceptance at four shil- 
lings apiece. Ample sizes. 

Empire Gowns — of excel- 
lent material — trimmed with 
three-inch embroidery around 
collar and sleeves and three- 
inch insertion and beading 
across front. 

Bolero Jacket Gowns — 14 
tucks in yoke — collar and 
sleeves trimmed with three- 
inch embroidery and beading. 

Mother Hubbard Gowns — 
24 tucks and four rows of 
insertion on front — neck and 
sleeves trimmed with em- 
broidery. 



Quite Convincing. 



Concerning 
Muslin Underwear 
A Shrewd Woman 
Said Yesterday : 

"I don't care for poorly 
made or skimped garments 
at any price." 

She had been "looking 
around." 

She bought close on to 
eleven dollars' worth before 
she left our department! 

And that speaks volumes 
of commendation for this 
Manufacturers' Sale of Mus- 
lin Underwear. 

It helps you to the best- 
made and fullest-size gar- 
ments that ever left a fac- 
tory. 

And, too, they're not a 
straggling few, but thou- 
sands! 

In making comparisons 
compare quality first; then 
the prices. 

Take any of the following 
and match them elsewhere — 
if you can! 



READY-MADE ADVERTISEMENTS. 



45 



How Much More This Would Mean 
if Prices Were Quoted. 



Short and Sweet. 



Equip Yourself 
With Underwear 

Woolen Underwear — but 
don't pay for wool and take 
half cotton. You'll shiver be- 
fore the winter is over if you 
do — and you'll have to stock 
up again next year. Any 
make we sell you will not 
lose its protecting qualities. 
Medicott, Winsted and 
American Hosiery are three 
good domestic makes. There's 
nothing better. 

Our dollar garments are 
having a great run — they de- 
serve it. 



It Pays to Get the Netv Things and 
Tell About Them. 



"Automobile" 
Coats $15. 

You've seen 'em! A bit 
new and therefore all the 
more reason for wearing 'em 
before everybody has them. 
They're coats that fit at no 
place except the shoulders! 
Made of fine kersey in three- 
quarter length. Trimmed 
with big novelty pearl but- 
tons and lined with bright 

I taffeta. Rows of silk stitch- 
ing give the garment its fin- 

! ish. _ We offer as a Saturday 
special, $20 "Automobile" 

I Coats for $15. 



Reasonable. 



Don't 
Clinker Coal. 

We are very particular to 
give you nothing but pure 
coal — try not to have a clin- 
ker in it — but, of course, that 
is not always possible. 'Phone 
35-2 West. 



Watch Reasoning. 



Perhaps you'd like to take 
back that watch that you 
bought at a "bargain." 

It hasn't turned out to be 
what you paid your money 
for. 

But the dealer didn't give 
you a guarantee. 

And he has gone out of 
business. 

Your money is gone, the 
dealer is gone, and the watch 
don't go. 

If you had bought one of 
our watches twenty years ago 
you would have received a 
guarantee. 

And you would have found 
us here at any time ready to 
make anything right that was 
not. 



Candy Purity. 

There can't be any simpler 
candy than taffy. Nothing 
in ours but the best New 
Orleans molasses, and the 
finest sugar — just enough to 
prevent stickiness. Made up 
by a formula as old as the 
hills, into new shapes as 
Xick-naeks — 20c a pound. 



Tempting. 



A Delicious 
Cup of Coffee — 

of pure, unadulterated, fine 
flavored coffee is a healthful 
drink at all times. That is 
why everybody who has tried 
Rose Bud Coffee is a "rose 
bud" enthusiast. "It goes 
right to the spot — it just suits 
them." This excellent coffee 
is a blend of Moca and Java. 
It is packed and soid in 
handsome one and two 
pound tin boxes. The air- 
tight box preserves its rich 
aroma and keeps its good- 
ness intact until you are 
ready for it. The price is 
35 cents per pound. We have 
other brands, but the "Rose 
Bud" is our very best. You 
drink coffee every day; just 
take home a box and try it. 



Sounds Convincing. 



Pictu 



re Frames. 



Xo establishment in the 
State is better furnished, bet- 
ter stocked, or better equip- 
ped for the business of 
Framing Pictures. This de- 
partment occupies our entire 
third floor and is in charge 
of an "adept." Every strip 
of molding is cut by special 
machinery. This insures the 
most uniform and perfect fit- 
ting joints. We use glass of 
good quality that is clear 
and clean. We carry in 
stock 243 different styles of 
molding, from the cheapest 
to the very best. If you have 
pictures, bring them here: 
if you haven't we have them. 
Perhaps some Artistic Paint- 
ings in Water Colors would 
interest you. They're here 
at prices from $5.00 to $50. 
You're welcome here at any 
time, whether you purchase 
or not. 



Another One On Dewey. 



PRINTS. 

Have you examined our 
line of new Fall Prints? 
They are dandies and are 
printed in Dewey Colors — 
colors that wont run, see? 



READY-MADE ADVERTISEMENTS. 46 



UllilllllllllilHIIIIilllllllllililllilllillllflillliiliiililiit 

{ About Our I 

I Comfort Shoes I 
j for Women. 

E They're the greatest blessing E 

E ever invented for the woman E 

1 who is on her feet all day. 

They soothe and comfort tired, 

i aching feet till they feel more « 

E like feathers than lead. They E 

E care for every tender spot, sup- E 

E port firmly, squeeze nowhere. E 

E Uppers — soft velvety kid. E 

E Soles — ample, easy, smooth. E 

E Toes — roomy, comfortable. E 

E Heels — low, broad, flat. 

E According to quality — 

$1.50, $2.00, $2.50. 

They're a very paradise of rest E 
E for weary feet ; and a paradise of E 
: economy for weary purses. E 

iiiiuiii 1111M111111111111111111111111 iiiiiiiinir. 

This ad is selected/rom atiiong those which 
have appeared in P> < ititeis' Ink. It is sho%v>i 
here to give an idea of the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



47 



All Business. 



Cough Syrup. 



Alarm Clocks 
65 cents. 

Another annual event with 
us is the "Alarm Clock 
Sale." It will commence 
to-morrow morning and end 
Monday, the 29th. 

These clocks are the same 
as are regularly sold here 
for 80 cents, and by others 
for $1.00. 

They are made by the 
Waterbury Clock Company, 
and we eruarantee them in 
every way for one year. 

They are good time keep- 
ers and as alarmists they 
know their business. 



Who Knows What "Bottom Prices' 
Means? 



Three-Quarters 

of the cost of painting your 
house goes for labor; only 
T /i for the material. You 
may not have to paint it 
again for 5 years. It is, 
therefore, more economical 
to buy the best. We are 
manufacturers' agents for 
these goods and can give 
you the best at bottom prices. 



For a Photographer. 



A Man 
Is Known 

by the photograph he gives 
and the same rule applies to 
woman. 

When you give to a friend 
a reproduction of your 
features, isn't it better to 
give a nicely finished photo- 
graph that will not fade 
quickly, but will last for all 
time? 

That's the kind you get 
here. 



For An Optician. 



"Just Splendid." 

We doubt whether there 
is any one little thing on 
earth "that will afford an 
elderly person so much 
pleasure as to find a glass 
that will give them good 
vision after their eyes once 
begin to fail; something 
that will "make them see 
like they used to." 

Let us but once get a pair 
of our glasses on any one 
and we invite them to "try" 
others to their heart's con- 
tent — such comparisons only 
bring out the superiority of 
our glasses and the excel- 
lence of our work. 



Do these cool nights and 
mornings make you cough : 
Kinner's White Pine and Tar 
Cough Syrup relieves those 
little annoying coughs at 
once. It heals any throat 
irritation and relieves the air 
passages of all unhealthy se- 
cretions. 25 cents a bottle. 



Wants to Sell Calendars and Quotes 
Prices That Prove It. 



Have You 
Calendars 
Enough? 



It is going to be 1900 a 
long while, and by and by 
these beautiful day markers 
which we are now anxious 
to sell will be as scarce as 
diamonds. 

It's a way they have now- 
adays. One for each room 
in the house is hardly too 
many. 

Get enough while they are 
still to be had. 

Get enough while they are 
being sold at half price here. 

We've not more than 100 
left of our importations of 
many thousands. 



Goes Straight to the Point. 



Cures Colds. 

The Central Pharmacy 
prepares a cure for colds, 
"White Pine Syrup, with 
Tar," that does wonders for 
people so afflicted. It is 
composed of soothing rem- 
edies, compounded in pre- 
cise proportions, and it al- 
leviates the irritated mem- 
branes of the throat and re- 
moves the soreness from 
the lungs. It does not 
stupify— IT CURES. 

That's one reason why 
many prefer White Pine 
Syrup With Tar to any 
known remedy. 25c a bot- 
tle, at the Central Phar- 
macy. 



Always Take Time By the Forelock. 



Paint Now. 

Our large force of car- 
riage painters are having an 
easy time just now. A lit- 
tle later they will all have 
their hands full, as every- 
body wants a good paint job 
for " early spring. There- 
fore, if you're wise you'll 
bring your carriages and 
wagons to this shop now. 
We will give the best kind 
of a job at prices which no 
other manufacturer can 
meet. 



READY-MADE ADVERTISEMENTS. 



48 



For a Business College. 



Dinner Sets 



Wanted : Young 
Men for Business. 

Bright young men may 
readily secure very desirable 
business positions after learn- 
ing shorthand, typewriting, 
bookkeeping and office work 
at our school. 

We are constantly receiv- 
ing more calls for help of 
this kind than we can fill. 

Good positions assured to 
the right kind of young men. 
Such places pay good salaries 
and offer the best chances for 
rapid promotion. 

Day and night school or 
instructions by mail if de- 
sired. 

Send for interesting book- 
let free. 



An Ax Ad. 



Woodman, 
Spare Not 



Piano Persuasion. 



Play While 
You Pay. 

The idea is this: You se- 
lect a piano from our ware- 
room and pay a small deposit 
down, and we will deliver 
the piano in your house with 
a beautiful stool and scarf. 
You then make a small pay- 
ment each month until the 
piano is paid for. Under- 
stand, you have the piano 
while you are paying for it, 
and no home is complete 
without a piano. If you 
can't call, send us your name 
and address on a postal card, 
and we will send one of our 
illustrated catalogues, which 
gives a full description of 
tbe different styles we make, 
also the prices. 



that ax, for if it's a 
Bradley ax you can chop and 
chop and chop and be better 
satisfied each day. We'll 
guarantee the satisfaction, 
every time, or give you a 
new ax for a poor ax, or 
your money back. 

Other kinds of axes at low- 
er prices, but none so gen- 
uinely cheap as the "Brad- 
Icy." 

Everything for chopping, 
and sawing and splitting, 
cross-cut saws, buck saws, 
saw-bucks, beetles, wedges, 
powder and fuse, if you need 
it; and all at guaranteed 
prices. 



One Good Point 

in our "stock pat- 
tern" dinner ware is that you 
can buy just what pieces you 
want. Different families have 
different needs, and if you 
buy a set with fixed number 
of pieces you may buy some 
things you don't need and 
you may lack some you'd 
like to have. 

In a "stock pattern" you 
buy what you want when you 
want it. 



All About It. 



$2.50 Corn 
Snellen 



It's the "Champion," and 
it's rightly named. 

We think it has no equal — 
certainly none unless you 
pay three or four times the 
"Champion's" price. 

its work is easy and rapid. 
It runs on ball-bearings, has 
an automatic adjustment so 
that all kinds and sizes of 
corn can he shelled without 
readjusting; and it can be 
fastened to any box or plank 
in half a minute without 
bolts or screws. You ought 
to see and try the "Cham- 
pion." It is fully guaran- 
teed. 



Attractive. 



Clean Squares — 
The New Candy. 

These are generous blocks 
of savory sweetmeats, with a 
snap of newness that the 
candy eater will enfoy. The 
rich sugar cream is mixed 
with chopped pineapple, or 
chopped French fruit, which 
make a delicious composition. 
Ready to-day, at 20c a pound. 



Good Talk. 



A Few Words 
About Wood. 

We make kindling from 
body wood, using no slabs. 
The advantage is you get all 
wood, not half bark. Price 
of kindling wood is twenty 
cents a box, or six boxes for 
one dollar, and the boxes are 
large, containing fully twice 
as much as barrels sold by 
peddlers. Hickory wood is 
scarce, but we, have a quan- 
tity of excellent quality, sec- 
ond growth, sound, body 
wood. Can cut any length 
you wish and make prompt 
delivery. 



READY-MADE ADVERTISEMENTS. 



49 



Here's a Bunch of Inventory Sales Ads. \ 



3 Days More 

before stock taking, which 

means three days of the low- 

, est dry goods pricing ever 

I heralded on a newspaper 

i page. The news has spread 

■ from house to house of the 

[ great price wonders at the 

Colorado, resulting in the 

most crowded aisles and the 

j most rapid February Dry 

Goods selling ever in this 

! city. 



Inventory Sale. 

Inventory prices mean mon- 
ey saving prices to you and to 
us. If you can buy at a 
third or a half off the reg- 
ular price — that's money 
made. If we can dispose of 
surplus stock that's money 
saved by us. These for to- 
morrow : 



Some 

Stocktaking 

Bargains. 

It may not be interest- 
ing to you to know that 
we began stocktaking this 
morning, but it will interest 
you to learn that there will 
be big bargains here this 
week just as there were in 
the three weeks that have 
passed — as great bargains and 
in some instances greater. A 
few follow : 



We're conducting a cloth- 
ing sale with a money-saving 
meaning to it, to you. 

It's pretty well established 
by this time what kind of 
clothes we sell. 

We take inventory Febru- 
ary ist. We're willing to 
knock off quite a few dollars 
on Suits and Overcoats rather 
than inventory them. 

We think you'll help us to 
do it by helping yourself to 
our present offerings, which 
are 'way out of the ordinary. 
Our present selling prices in 
fact flavor of cheapness, but 
you'll be happily surprised 
at their true meaning to you. 

Now think of it: 

Our $15 and $18 Suits 
and Overcoats, $10. 

Above $18 to $25 Suits 
and Overcoats, $15. 

Every garment an example j 
of first-class tailoring. 

Pass the good news to your j 
friends. 



For Weather Strips. 

Leaky Windows 

and leaky doors — doors and 
windows that let in the cold 
and hungry and thievish 
outside air — air that stealth- 
ily steals your coal — lots of 
it, your comfort — lots of 
times, and often the health 
of your child who lives 
much nearer the floor level 
than you do. 

You don't need locks and 
bolts to keep out that thief, 
you need Roebuck's Elastic 
Cushion Weather Strip. It 
will save lots of coal and 
comfort, and possibly the 
life of your child. Any 
one can apply it; it's not ex- 
pensive, and comes ready for 
all kinds of doors and win- 
dows. 

Ask us for Roebuck's 
Elastic Cushion Weather 
Strip. 



Little "Sassy," Perhaps, but 
Nevertheless. 



Good 



If I Should 
Tell You 

how I make my sauerkraut 
you'd know as much about 
it as I do. 

Germans, and people who 
are not Germans, come here 
to eat sauerkraut because 
they know they get the genu- 
ine article. 

When you're feeling 
sauerkraut inclined, convey 
yourself to 

Kroher's, 66 Temple St. 

Quite Convincing. 



This Week 
It's Tea. 

We don't believe there is 
a better grade of tea in the 
city for 50 cents than the 
Japan or mixed we are sell- 
ing at that price. Our 
customers back us up in this 
assertion; they say it's 
simply "immense" and 

"touches the spot every 
time." 

Other grades at 60 and 75 
cents are great sellers. 



A Small Ad That Says a Great Deal. 



Your Beer. 

Your five cents pays- for 
your beer but it does not 
pay for "a headache in the 
morning" — you'll agree to 
that. When you buy Gold 
Medal Beer you skip the im- 
purities that give you head- 
aches. You get a pure hop 
and malt drink, that's why. 
But you get sparkling life 
in it, too. 



READY-MADE ADVERTISEMENTS. 



5o 



Ladies appreciate a 40c. 
box of Huyler's candy more 
than any other gift costing 
five times that money. 
They prefer Huyler's be- 
cause of its purity — of its 
being the very best candy 
made. Petty's sell it in 
Newark exclusively at the 
Huyler's price, 80c. a lb. 



Presents Free for 
the Boys. 

We're shouldering part of 
jolly old Kris Kringle's 
work by giving the boys 
some splendid presents with 
the clothing they buy. Not 
cheap trash, or worthless 
"souvenirs" — but well-made, 
acceptable gifts. 

Practical printing presses, 
upright steam engines, baga- 
telle boards, club skates, 
games, and a host of other 
things, such as silver novel- 
ties, etc. 

Watches presented to pur- 
chasers of men's suits. 

Look through the line, and 
at same time you might see 
just what we're carrying in 
boys' wearables — it'll well re- 
pay 3 r ou. 

"Punch and Judy Show" 
going on every day in our 
window — better take it in! 

Open evenings until 
Christmas, beginning Mon- 
day next. 



Mackintoshes for 
Presents. 

Delicate, artistic wraps of 
silk, lace and chiffon are or- 
naments to wardrobes and 
charms to the fancy, but 
storms and blizzards come, 
and many women and chil- 
dren must face them. That's 
why we give as much thought 
to the sheltering, ungrace- 
ful Mackintoshes as to the 
dainty garments for sun- 
shiny weather. You surely 
know a woman, or a little 
girl, whose Christmas and 
after days will be made 
nleasanter for the gift of a 
Mackintosh. You can give 
the comfort without extrava- 
gance. 



Calendars. 



Last year we had calen- 
dars at $6 and $8; this year 
our highest is $3-5° and 
customers tell us they've 
seen nothing finer. 

Our own calendars, 10c. to 
35c are equal to the foreign 
ones at 25c. to $1.50. In en- 
velopes ready for mailing. 



Presents for 
Smokers 

Not hard to select a 
present for him — if he 
smokes. The Annex is 
prodigal with bright and use- 
ful articles that he'll appreci- 
ate. Impossible to prepare 
a full list ^ for the press. 
Mere bulletins must suffice. 



Silks that Men 
Can Buy. 

Each Christmas we choose 
two or three hundred styles 
of silks and cut off the 
proper lengths for skirt, for 
petticoat, for waist, for 
dress — each neatly tied with 
pretty ribbon. 

We have the selections in 
Black Silks made — so, if 
you, Mr. Man, care to sur- 
prise your wife right away 
with silk for a garment or 
costume, vou may choose to- 
day. 

Dress length for $10 or al- 
most any price up to $28. 

Waist length, $2.25 to 
$6.75- 

Skirt length, $5.75 to $8. 

And black silks are best 
gifts of all. 



The Ideal 
Christmas Gift 

is a Phonograph or a 
Graphophone. These are 
among the few things that 
are perfectly suited to all 
ages of either sex and yet 
appropriate and acceptable as 
Christmas Gifts. 

Almost everybody enjoys 
these truly wonderful ma- 
chines. The baby coos with 
delight at the strange sounds 
that issue from them; the 
older youngsters look anx- 
iously for "the man in the i 
horn," and the grown ups, 
from sprightly eighteen to 
tottering eighty, seem never 
to tire of the good music 
and bright speeches which 
are so faithfully and clearly 
reproduced. 

They make life better 
worth the living to the sick, 
and others to whom outdoor 
pleasures are denied, and as 
home entertainers are un- 
equaled by anything that 
can be bought at several 
times their cost. 

You are welcome to hear 
them, either or both, in our 
basement Phonograph Par- 
lor. 



READY-MADE ADVERTISEMENTS. 51 



I Summer Skirts I 

and Waists f 

When you can get a stylish homespun skirt for $3.95 £ 

fashioned on the latest lines by master designers, is it © 

worth while to bother with making? At $6.05 we have § 

them in gray plaid homespun — and they have style that $ 

your dressmaker could not put in them. For traveling © 

j| and dusty days anywhere there's no finer skirt than a mo- Jj 

hair. We have black Sicilian skirts, cut in flare style, at C 1 

$ $4-95, and of black mohair, habit style, at $2.95. For a skirt § 
for all-around use few clothes equal the storm serge — 
for outing, traveling, semi-dress and housewear — they are 

J cool, neat and appropriate ; here at $4.95 and $7.50. £ 

3 c 

3©©©©©©©©©©©©©©©©©©5©©0©©©©ft©©©©©©©©©©©©©©©©©©©©©©©© 

This ad is selected from among those which have appeared in Printers 1 Ink. It is shown 
here to give an idea of the effects secured by good display. 



READY-MADE ADVERTISEMENTS. 



52 



A Cut 



in Price and a Reasonable 
Reason for It. 



All About It. 



10 Per Cent Off 
Wool Rugs. 

It must seem very strange 
to offer 10 per cent off such 
good, new carpet squares. 
Well, our only excuse is that 
we've too many of them — 
more than we can handle. 

These are best quality — 
English all-wool carpet 

squares; an excellent make 
to wear; and the range of 
patterns is the largest we 
ever had. There are all col- 
ors, for dining rooms, sitting 
rooms, bedrooms. 

All sizes from 2^x3 
yards at $8.50 up to 4x5 
yards at $22.50, now all at 
— 10 per cent discount. 



Excellent Introductory for a Good List 
of Prices. 



Here's Hunter's 
Headquarters. 

The opening week's .selling 
proved a big success — tne 
reason is plain, endless va- 
riety, unequaled quality and 
matchless prices tell the tale. 
It's only the beginning — 
there's a long season aaead, 
plenty of game — you'll need 
more of Hunter's goods than 
ever — come to headquarters 
for them. We'll give you 
quality, quantity and the 
lowest price at all times. 



The Assurance of This Headline Will 
Sell Hats. 



1 We Have the Hat 
For You. 

it has the form and fin- 
ish, and the staying qualities 
that characterize the lead- 
ing hats of the day. It will 
give you an easv bearing, it 
will fit perfectly. It will 
give you a stylish air, even 
though you're not self-con- 
scious in the least. The price 
may reach $3. Then again, 
perhaps, $2 will be enough. 
It's just as you say. 



How About Styles and Prices!' 

Rain Coats. 

If you want style, warmth 
and comfort on a rainy day 
you ought to have one of 
our handsome rain coats. 

Thev look and feel like an 
all wool coat — but unlike a 
wool coat they won't take 
water. 



Two Ways to 
Chop. 

One's the old-fashioned, 
slow, unsatisfactory way — 
with chopping knife and 
tray — the other's the up-to- 
date, easv, labor saving, food 
saving way — with the "En- 
terprise Food Chopper." It 
chops all kinds of meat, raw 
or cooked, and all kinds of 
fruits and vegetables, into 
clean cut. uniform pieces, 
fine or coarse, without mash- 
ing, and with great rapidity. 

Unlike other choppers, it 
has four cutters, including 
nut butter cutter — a steel 
ring takes up the wear— a 
flanged screw makes it juice 
tight. 

See them in our south 
window, priced $1.25. 



Appetizing. 



Jellies by a Rocky 
Hill Lady. 

The real home-made kind. 
Just the sort a Connecticut 
housewife can put up. 
These fall evenings make one 
think of the winter when 
jellies play such an import- 
ant part in the household 
menu. For the children's 
lunch or for tea, they will 
be handy to have. These 
jellies have the right con- 
sistency. Crabapple, currant 
and wild grape; 10-ounce 
tumblers, 25 cents. 



For a Dentist. 



Don't Wait 



until bitter cold 
weather, but come now while 
the weather is fine to have 
your old teeth out and new 
ones in. It is as bad to see 
what the dentist is doing as 
it is to feel the pain, there- 
fore don't bother with co- 
caine for having out a num- 
ber of teeth, under its own 
or any other fool name the 
painless fakir may invent 
for it, but come straight to 
us and take gas and make 
one clean job of it, free 
from pain and free from 
fright. 

Sets $5.00 ; repairs free as 
long as the plate lasts. 22- 
carat gold crown and bridges 
$5.00. Gold fillings from 
$1.00, according to size. Ex- 
tracting, with gas or cocaine, 
50 cents; with sets free. 

Open all night, Sundays 
and holidays. 



READY-MADE ADVERTISEMENTS. 



$3 



Headlines That Give Wanted Informa- I 
tion. 



Ought to Catch the Man with a Dog. 



Flannel Suits, $6, 
at the Globe. 

These handsome outing suits 
for men and young men are in 
great demand. We have an un- 
usually fine line in blues and 
grays, relieved by modest half- 
inch stripes. The suit consists of 
double or single-breasted coat, 
and trousers. The price is low, 
very low. The quality is good, 
very good. Six dollars and up at 
The Globe. 



A Vacation Suggestion. 



Can You 
Play a Violin ? 

If not, learn to play during your 
vacation. If you can, be sure to 
take one with you. Of all in- 
struments the violin ranks first. 
The sounds produced are most 
exquisite. Our prices range from 
$i.5oto$i5o. 

We furnish free with each vio- 
lin, a fine bow, a cake of rosin, a 
violin mute and instruction book. 



A Good Ad for a Caterer. 



We Cater 



at the very swellest festive occa- 
sions in all the State. We have 
every facility for catering proper- 
ly, and we know " what's right " 
in every case. We like catering 
at the big parties, of course, but 
we are just as careful at the small 
ones to do our work in faithful, 
faultless style. 

Costly caterers ? Oh, no, we're 
not. Estimates cheerfully given 
any time. 



Bug bothered People Won't Skip Tliis One. 



Bed Bugs 

and other vermin breed fast in 
these hot days. We have the 
stuff that kills 'em quick and they 
stay dead. 10 or 20 cents will rid 
your whole premises and save you 
the worry and mortification of 
having them around any longer. 

All kinds of moth balls, sink 
and closet disinfectants to keep 
premises sweet and clean this un- 
healthy hot weather. 



For a Livery Stable. 



A Tony Rig. 

That's what you want when you 
go for a drive any of these fine 
summer afternoons, and that is 
just what every turnout in Peffers' 
stable is. It is a matter of pride 
and business with Peffers to send 
out only handsome rigs on all oc- 
casions. 



Without A Flea. 

There are three little puppies 
in our window. They are as clean 
as clean can be — without a flea, or 
anything but what a dog should 
have. The reason is a general 
use of Zenner's Disinfectant. A 
preparation especially for dogs. 



Good one for a Printer. 



Procrastination 

Is the thief of time — it is also the 
robber that steals from many a 
business man the opportunity to 
become wealthy. 

It isn't a bit too early to plan 
for something good in advertising; 
for fall business. 

You're going to have a circular, 
or a booklet, or something of the 
kind, and it is always better to be 
early in such matters than late. 



For a Dentist. 



We Don't 
Hurt You 



one bit when we extract teeth — 
our vitalized air drives all the 
pain away. It takes skill to ex- 
tract teeth properly, just as it does 
to fill or crown them. You'd 
better go, then, to a dentist of 
long experience and proven skill; 
come to us. Painless methods; 
modest charges. 



Here was a Chance to Print 35 Low Prices. 



Second-hand 
Bicycles. 

We want you to know that we 
will sell you a second-hand bicycle 
cheaper than any one else in 
Hartford. 

We don't guess we will — we 
know we will— we have 35 good 
second-hand wheels and also some 
new slightly shopworn wheels 
that must be sold and if you want 
to buy a wheel at an unheard of 
price come to this store. 



Just as a Reminder. 



You're in a Hurry 

Going away in a few days, and 
you don't just know what you'll 
need to wear while rusticating. 
Very well; drop in on us any day 
now and you'll not forget any of 
the outfittings that you should 
have along with you. Let's think 
it over now. A suit case, an 
umbrella, negligee shirts, leather 
belts, collars, cuffs, etc., neck- 
wear changes, a soft hat, a straw 
hat or a cap, some fancy hosiery, 
a bathing suit. $1 negligee shirts 
are now 75c. Straw hats at half 
and other prices that'll make you 
think well of our store. 



READY-MADE ADVERTISEMENTS. 



54 



A Brief Shoe Ad That Will Be Be- 
lieved. 



"Another Pair 
Like These." 

A man came in here the 
other day and wantea "an- 
other pair like these." 

"These" were a pair of 
our men's sterling calf $2 
shoes. He had worn them 
since early spring. 

We think so well of them 
that we guarantee every 
pair that leaves the store. 

In broad or narrow cap, 
and medium plain toes. 
Lace or congress. All 
styles, $2. 



Good Enough. 



Eye Glasses. 

The most expert examin- 
ation, the best lenses, good 
serviceable rims, or gold- 
filled mountings, and the 
price is $1.50. 

Perhaps you think you 
should pav double this price 
to get the best. That is 
wrong. There are no better 
lenses than we give you, 
and few specialists that can 
fit your eves so well. 



Guitars and Mandolins. 



Play upon a 
Harwood 



guitar or mandolin 
and you will never be satis- 
fied with any other. Har- 
woods possess every quality 
which appeals to the musi- 
cian. 

Sweet singing tone. 

Easy fingering. 

Distinctive beauty in shape 
and finish. 

Thorough construction and 
finest materials. 

Harwoods are Kansas City 
products, and guaranteed in 
writing for five years. 

Don't fail to send for il- 
lustrated catalogue if you 
can't call. They are free. 



A Good One for a Bank. 



Frugality, economy, a bank 
account with a strong bank- 
ing institution are three 
things that promote individ- 
ual prosperity. 

Be sure you get to the Me- 
chanics National Bank, the 
bank with more than a mill- 
ion dollars behind it. 

Write for illustrated book 
on bank affairs. 



This Advertiser Should Have Printed 
Some of His "Short" Prices. 



Trunks 



made for actual serv- 
ice in every size, expensive 
or cheap. They're built 
with all the trunk-style 
that's practicable, and hand- 
somely finished even to the 
three-dollar kind. Trunks 
for little trips or long jour- 
neys; but the prices are al- 
ways short. 



For a Painter. 



No Time Like the 
Present. 

Paint the house now — if it 
needs it — to paint at the 
right time is to economize. 

We have the workmen to 
do the work — and do it prop- 
erly. We also have the kind 
of paint that looks best — and 
wears longest. 



Good Argument. 



Three Profits. 

This is what you had to 
pay when beef, iron and 
wine sold at one dollar — the 
manufacturers, the jobbers 
and the retailers. 

We now make it ourselves, 
in our own laboratory, sav- 
ing you all but our very low 
margin of profit. 

This is the reason that we 
can offer you the very best 
article at 35c, three bottles 
for $1. Poor in price, but 
rich in quality. 



Makes Just One Good Point and 
Makes It Well. 



Pianos That Stand 

There are any number of 
pianos that look well and 
sound fairly well— at the 
start. You can buy cheap 
pianos that do that; but a 
piano should be made to 
last a lifetime. If it only 
"stays good" a few months 
it is dear at any price. 
EMERSON PIANOS 

are of the kind that 
"STAND." They are safe 
instruments to buy. They 
stand the wear and tear of 
every day usage, and with 
ordinary care three genera- 
tions of children may prac- 
tice on one. Besides their 
known goodness you have 
our guarantee — exchange if 
not satisfactory. 



READY-MADE ADVERTISEMENTS. 



55 



A Wine Ad that Ought to Prove a \ 



$1.50 a Gallon, 
Jug and All. 

We start this California 
wine ad off with the price, 
because $1.50 never bought 
a gallon of such good wine 
in this city before. 

We told you about this 
wine last week, we told you 
the price was very small for 
such rare old wine. 

We told you of its age, its 
purity, its flavor and several 
other things. 

We told you it was put up 
in those handsome German 
blue stone canteens. 

We are more enthusiastic 
this week than last because 
we sold a good many gallons 
during the week and we had 
a great many people taste it, 
and what did they say? 

They all enthused over it; 
some smacked their lips and 
said: 

"Gee! but that's great 
stuff." 

And one man went fnto a 
spasm of delight and said: 

"Wouldn't it knock your 
eyes out?" 

Of course this great wine 
wouldn't knock anybody's 
eye out, but it will knock- 
out any hankering you may 
have for anv other wine. 

Ladies should remember 
that this is a family liquor 
store and women can trade 
here as well as men. 



Credit Talk That Convinces. 



We Sell as We 
Advertise. 

Most stores that promise 
easy credit never intend to 
sell as they promise. 

We publish the exact 
terms of credit we offer. We 
have nothing to hide, we 
treat everybody alike and we 
fulfill every promise we 
make. You can always de- 
pend upon every article you 
buy here, and you can buy 
it on the most liberal terms 
of credit ottered — if you 
need your cash. Only one 
price to everybody. Credit 
buys as cheap as cash at this 
store. Our terms: 

$5.00 worth of goods, 50c 
down, 50c a week. 

$10.00 worth of goods, 75c 
down, 75c a week. 

$15.00 worth of goods, 
$1.00 down, $1.00 a week. 

$25.00 worth of goods, 
$1.50 down, $1.50 a week. 



An Attractive Headline and 
Ad. 



Gcod 



How's This for 
Low? 

A portable stand, lamp, 
best tubing and goose neck, 
complete for only $2.25. 

New style Holophane (all 
light) globes, brilliant as the 
sun, for Welsbach lights. 

Mantles, 10c; chimneys, 2 
for 15c. 



A Happy Headline Followed by Brief 
But Very Convincing Talk. 



New Beauty in 
Black Silk Waists 

We give you brief de- 
scriptions of six new black 
silk waists — but there are 
many more just as hand- 
some. Style and quality 
and making considered, these 
waists are values of an un- 
common order. 

You should see them — all 
of them, and know their 
prices. 



This Ad Will Find a Ready Response 

from Many a Mother's Heart 

and Pocketbook. 



Shirts for the 
Boys. 

Most youngsters look for- 
ward to the time when they 
can have a really, truly shirt 
just like papa's. If your 
boy is six years, old, you 
can fit him here. We have 
them for boys of that age 
and on up to sixteen years, 
and can show you stiff 
bosom white or colored 
styles for 25, 50 and 75 
cents each. 



Brief and Business-like. 



Men's 
Mackintoshes. 

Just eighty men may share 
in this offering. It comprises 
various odd lots, all good 
styles — box-roats — in\ desir- 
able patterns. Some of fancy 
mixed cheviots; others of 
black and navy blue serge; 
all with velvet collars; all 
seams sewed, strapped and 
cemented. Guaranteed wat- 
erproof. Many of these 
mackintoshes are of the 
grade for which we asked 
$8.50 — a moderate price. 
None in the lot iS~wortn less 
than $7.50. Choice at $5. 
And just at the time when 
mackintoshes are in greatest 
demand. 



READY-MADE ADVERTISEMENTS. 



56 



c 



URES 
OLDS 



The Central Pharmacy 
prepares a cure for colds, 
" White Pine Syrup, with 
Tar," that does wonders for 
people so afflicted. It is 
composed of soothing reme- 
dies, compounded in precise 
proportions, and it alleviates 
the irritated membranes of 
the throat and removes the 
soreness from the lungs. It 
does not stupefy— IT CURES. 

That's one reason why 
many prefer White Pine Sy- 
rup With Tar to any known 
remedy. 25c. a bottle, at the 
Central Pharmacy. 



This ad is selectedfrom among those which 
have appeared in Printers' Ink. It is shown 
here to give an idea of the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



57 



Barely Escaped Being Good — Lacks 
Essential, Price. 



One | The Right Thing at the Right Time. 



A "Stock Pattern" 

Is a pattern of dinner ware 
in which we sell any number 
of pieces you wish — you are 
not confined to buying a set 
of a certain number of 
pieces which may contain 
some things that you don't 
need and which may lack 
some things important to 
you. 

These stock patterns come 
in all grades of ware. It's 
by far better to buy dinner 
sets this way. 

"Walk in and look 
around." 



This One is for Beer. 



When You Drink 

F 's Beer you are drink- 
ing a beer of the finest qual- 
ity. 

You only have to try it in 
order to be convinced. 

F 's Beer is a pleas- 
ant hop and malt drink — it 
is pure, bright, wholesome 
and will do you good. 



A Piano Ad. 



Whatever Piano 

You buy from us — whatever 
the price — we guarantee it 
to be just as represented. 
We couldn't afford to do 
otherwise. We have the best 
pianos money will buy, and 
we are willing to prove that 
fact to you in every legiti- 
mate way. Call any time, 
our prices are always low. 



Sensible Talk for a Dentist. 



It takes Time ! 

It takes time to properly 
perform dental work. It 
takes skill, too. When a 
dentist's practice keeps his 
time fully employed — as ours 
does — and he is willing to put 
a fair, not an extravagant, 
value to his time — as we are 
— he is able to make prices 
to the patients he serves that 
are reasonable — as we do. 

It's always the dentist of 
little practice who must 
charge his few patients ex- 
orbitant prices — and the 
dentist of little skill whose 
charges are less than fair 
— less than ours. 

Teeth can be extracted 
without pain — without sleep 
— without cocaine — and con- 
sequently without danger. 
Our "Newest Discovery" 
proves it. 



Wrapper Comfort 

Wrapper comfort days are 
upon us. Eighty in the 
shade means wrappers and 
dressing sacques. Not that 
it does not mean lots of 
other comforts, but with lady 
folks these are imperative. 
We have made big prepara- 
tion to fill all these wants. 
Have bought (or rather have 
made) wrappers with more 
goods in them than is usual 
with store wrappers, being 
wider and fuller cut every 
way. Stretch them out on a 
table and lay your wrapper 
pattern over them and you 
will find ours as large every 
way — as neatly stitched, too. 
The only difference is found 
in not having any trouble 
to make them, no cutting, 
no stitching, but here already 
to slip right into. 



A Good Scheme that can be Worked 
Anywhere. 



Turk 
Dog 



is the 



That won the ten-dollar 

collar offered by C & 

T to the first dog 

brought to their store hav- 
ing a neck large enough to 
wear it. He is owned by 
Druggist Greenbaum, of this 
city. "Turk" is an English 
mastiff, 22 months old. His 
neck measures 34 inches. 
He weighs 192 pounds, is a 
great favorite with every- 
body and has already res- 
cued several children from 
drowning. In summer he 
lives principally on ice cream 
soda. He wears the new ten- 
dollar collar very proudly. 

See our superb collection 
of Dog Collars. 



Bicycle Bait. 



One Dollar for a 
Bicycle. 

It's a second-hand wheel, 
to lie sure, but its worth 
much more money. 

We've got second-hand 
wheels to burn, or scorch. 
The biggest stock in the 
city. 

Second-hand Wheels $1 to 
$20. 

There are some exception- 
ally fine bargains among 
them, too, and every one of 
them is well worth the money 
we ask. 

Our repair shop is an im- 
portant part of our business 
and we are ever ready to re- 
pair your wheel skillfully 
and scientifically. 



READY-MADE ADVERTISEMENTS. 



58 



Here is a trio of Turkish bath ads I 
that present a striking contrast to 
most ads of their class in that they 
give reasons why one should take 
Turkish baths. They are from a se- 
ries of daily changes, each of which 
makes a single good point briefly and 
interestingly in a two-inch single col- 
umn space, and the Turkish bath es- 
tablishment that cannot produce ads 
better suited to their own special 
needs would do well to copy these 
just as they are. 



Serge Suits. 



Spend 



Summer's Night 

Within the luxurious confines of 
these modern Turkish Bath rooms 
if you are in quest of health and 
invigoration during the sweltering 
heat of the warm season. Noth- 
ing will make you feel better than 
a Turkish bath. 

Wheelmen's baths during sum- 
mer months, 25c. 



Your Skin is Black 

with the excretions of 7,000,000 
pores in the body, though the 
phenomena is not visible to the 
naked eye. Nothing will cleanse 
the pores and keep you in a 
healthy condition like a Turkish 
bath. 



Keep the 

7,000,000 

Pores of your body in constant 
and natural activity and you can 
defy disease. Your bath tub 
won't do it. It does not remove 
the dead skin. What you nsed is 
a Turkish bath to tone up your 
system. The best place in Hart- 
ford to get it is at the Hartford 
Turkish Bath Rooms. 

Wheelmen's baths during sum- 
mer months, 25c. 



For a Livery Stable. 



If you hire a horse and carriage 
at my stable you needn't be afraid 
of getting one like Dave Harum 
sold to Deacon Perkins, or one 
that will give you uneasiness or 
trouble in any other way. 



All Right 



Bicycle Suits 
Cleaned. 

Despite every care the bicycle 
suit will soil. Send it to these 
works or ask us to call for parcel, 
and we will take all the spots an* 
stains out and return it to you 
looking like new. We are very 
prompt with our work. 



If you travel or stay at home — 
no matter how many suits you 
have, the occasion is sure to arise 
when you'll need a Serge, just for 
style and comfort. 

Don't want an expensive one? 
Then these $15, $16 and $18 ones 
at $12.50 are what you want. 

Prefer the best made ? Here it 
is at $35. 

Serges are a specialty with us. 



Good Introductory Talk. 



The Silk 
Clearance. 



The hot weather seems to have 
but little effect on the economical 
silk seekers. But then, when 
prices are so low, styles so desir- 
able and the store one of the 
coolest places in town it is little 
wonder the crowds are large. 
Lots are becoming smaller though 
— some are completely sold out. 
Good assortment of these will 
greet you this morning, however. 



Gives Reasons. 



Why Furniture is 
Cheapest Here in 
August. 

One of the chief economies of 
this business is its many-sided- 
ness. The business organization 
handles its part of all ; experts 
choose the goods and guide the 
technical part of the several sec- 
tions. But the business manage- 
ment is general, and so is the 
rent, the delivery and such things. 

To skip dull months, which are 
wasteful, we turn certain lines of 
goods into otherwise dull periods. 
Furniture goes in August, and so 
on. The goods are abnormally 
low in price at these times because 

We divert specially bought lots 
to these sales ; 

We place large orders for goods 
months ahead, to be made up in 
the regular standard fashion, but 
at odd times — hence, cheaply ; 

We sell at less than usual profits 
to help accentuate the bargains 
and turn business into these saved- 
from-dullness weeks. So the econ- 
omies are very real and very great, 
amounting to a fourth to a half off 
usual prices. And these prices 
apply to more than half of the 
Furniture here. 



A Seasonable Special. 



Glass 

Fruit Jar Filler, 

only 9 cents each. Every one 
who puts up fruit of any kind 
wants one of these can fillers. 
They are easily cleaned and kept 
in order. Will fit any fruit can. 



READY-MADE ADVERTISEMENTS. 



59 



A Printer's Query. 



Did It Ever 
Occur to You 

That perhaps good, satis- 
factory, well-dressed printing 
can be procured at a lower 
rate than you are now pay- 
ing for the unsatisfactory 
kind? 

We believe it will be worth 
your while to come in and let 
us figure on your copy. 

Carriages. 



Between New 
York and Boston 

There isn't a carriage reposi- 
tory that can show the vari- 
ety of vehicles now display- 
ed on our floor. 

We represent the best 
manufacturers in the world 
and every wagon or carriage 
found in our stock is trust- 
worthy in every respect. 

A tip as to the variety we 
carry is found in the fact 
that our top floor has a 
showing of forty carriages 
and there are not more than 
two alike. 

There are a few carriages 
that have been here too long; 
we will close them out this 
week below cost. 

He buys wisely who buys 
here. 



For a Restaurant. 



Keeping 
Everlastingly at it 

Is good advice — as a rule. 
We are going to "keep ever- 
lastingly at it" until we con- 
vince the people there is but 
one high grade — high grade 
in location, surroundings, 
service and cuisine — popular- 
priced restaurant in Buffalo. 
To further demonstrate 
this fact and to test the ad- 
vertising value to us of the 
Evening News, we will sell 
to any one presenting this ad. 
— any day this week — 
Seven 25c. meal tickets for 

$i.-?5- 

Good for Breakfast, Dinner 

or Supper. 



Stationery. 



For 24 Cents. 

During this week those 
who visit our store can buy 
the finest box of the latest 
shape and tints in Note Pa- 
per — 24 sheets and 24 en- 
velopes. 

With each box will go a 
stick of perfumed sealing 
wax, any shade you select. 



Another One on "Paying for a Name. 



Fu 



rs. 



A philosophic friend says 
that there is vast difference 
in the way business reputa- 
tion is made use of. As a 
rule, a business name is used 
as a charm to raise prices — 
in the belief that people will 
pay more for a hat or a muff 
or whatever is being bought, 
because of the name that is 
in it. The Wanamaker way 
is different — the good will 
you bear the store; the faith 
you have in it, is only a 
basis for that good will to 
grow. As a rule, one pays 
least for a thing bought at 
Wanamaker's — but there is 
no broader guarantee of ex- 
cellence. 

That's it in a nutshell — ■ 
maybe we do not quote the 
exact words. 

It's worth thinking over in 
fur buying. 

Alaska Sable Scarfs, finish- 
ed with 8 tails, $7.50, $8.50 
and $10. 

Mink Neck-Scarfs, trim- 
med with ten real mink tails, 
$13-50. 

Storm Collars, dyed Alaska 
Sable; lined with fancy silk 
and trimmed with eight full 
tails, $15. 

Electric-seal Collarettes, 
high storm collar, long tabs; 
four tails, $12.50. 

Electric-seal Jackets, made 
from fine skins — 22 in. deep, 
$55 ; 24 in. deep, $60. 



Restaurant. 



Warm Suppers. 

We are making a specialty 
of serving first-class suppers 
for 25c. They are a success 
too and vou won't find any 
fault with them. 



Seasonable. 



Special Sale of 
Golf Capes. 

Fifty came this morning. 
All the latest colors and com- 
binations, beautiful and dur- 
able qualities. The very 
newest styles. 

They're from Beifeld's 
celebrated cloak house. 

The prices run from $4.98 
to $16.50, and there's many 
a jewel in the lot. 



A Newsdealer's Ad with a Point in It. 



Daily and Sunday news- 
papers delivered to your 
door (not yard). We also 
sell all of the popular Maga- 
zines and Periodicals. Any- 
thing that we haven't got, 
we'd be pleased to get. 



READY-MADE ADVERTISEMENTS. 



60 



Boys' Clothing. 



Monuments. 



Bring All 
Your Boys, 



Leave none behind — we'll 
clothe them cheap and well. 
Nowhere, elsewhere, will you 
find the bargains we now sell. 
Suits of all wool. In vestee 
and small collar suits. Full 
run of sizes. Overcoat of 
ribbed woolen cheviot in blue. 
Boucle Reefers and astrack- 
han#. These are smart little 
garments and their usefulness 
is enhanced by the daintiness. 
These are actually of the 
value commanding a price of 
$3 elsewhere. 



A Strong One For A Cough Remedy. 



Are Your Lungs 
Worth 40c. ? 

Then why do you cough all 
day? Simon's Wild Cherry 
Balsam will relieve you the 
first day. It will stop that 
cough in a few days more. 

We know all about it, be- 
cause we make it and have 
sold it for years. It is not 
a cure-all; it is just a cough 
cure, and a good one at that. 
It's made to cure. That's 
why we sell so much of it. 
We recommend it, and we be- 
lieve in it so much that we 
say: "Your money back if 
you want it." When you use 
it once you will believe in it, 
too. Are your lungs worth 
40 cents? 



Seems Sincere. 



I Men's Shirts. 

Several years ago we de- 
I termined to sell better shirts 
at a dollar than a man could 
find anywhere else. We are 
doing it — to-day's perfection 
possible because the excel- 
lence of the first attempts 
won friends who stood firm. 
It was only by making a 
large business of this item 
that economies came — and 
economies had to come, if we 
were to sell better shirts than 
you had known at the price. 

White shirts, laundered. 
Open front, open back, open 
back and front. Long 
bosoms and short. Comfort. 
$1 a shirt. 



Tells of Price Pruning. 



Petticoats 

50c; rose-colored sateen, 
with metallic stripes, with 
deep umbrella ruffle, trimmed 
with four cords, ruffle faced. 

Earlier in the season, when 
we had all colors, we sold 
them for $1.25. 



Skillful Workmen 

Are employed in the mak- 
ing of our Monuments and 
we warrant all our work to 
be satisfactory, for every de- 
tail of our business is looked 
after by people who know 
how. Our stock is worth 
looking over. 



What Better Advertisement Could a 
Men's Furnishing Store Have? 



Men's Collars. 

We have the regular 25c 
collars — so do others — just 
like ours. Our two-for-a 
quarter collar is different 
from any other. 

We had the two for a 
quarter collar made for us 
because we thought that was 
a popular price. We had it 
made better than the usual 
two-for-a-quarter collar and 
actually as good as the ordi- 
nary 25c collar — incredible 
as that may seem. 

Five-ply, and linen on both 
sides — fine linen, too. Ac- 
curate sizes, all the leading 
styles. 2 for 25c. 



For Any Line — Good Heading. 



Some Things To 
Think About. 

W r e have not a single dollar 
outstanding. We buy every 
bit of clothing, shoes and hats 
for spot cash. We are "out 
of the high price district." 
Every one of these facts 
tends toward lowering the 
cost of merchandise to you, 
and we do not lose a point 
to attain the very bed-rock 
of low prices. You pay us 
cash or else you do not buy 
at our prices. But when you 
do buy you are confident 
that you never purchased so 
much value for so little 
money before. 



Men's Shoes. 



Come Here and 
Choose For $2.50 
A Pair of $4 Shoes 

These are $4 shoes judged 
by the prices asked for shoes 
in this city and New York. 
In this lot you may pick 
from White Brothers Box 
Calf or Russia Calf Shoes. 
These are in blacks and rus- 
sets. The shape is that full 
generous winter last which is 
protective as well as pleas- 
ing. We have all sizes and 
all widths. All shoes are 
lace. Made with six styles 
of toes. 



READY-MADE ADVERTISEMENTS. 61 



Men's Blue 
Serge Suits. 

The ideal summer fabric, the 
best of all the seasonable suits 
for outing, travel, business, semi- 
dress — anything. Asuitthatcan 
be properly worn and thorough- 
ly enjoyed any place and time. 
% But there are serges and serges. 
3 The ill-fitting, poorly-made suit 
1 of any material is trying enough, 
% but a poor serge suit is doubly 
3 so. We'll leave to your imagi- 
% nation the effect of a faulty a* 
J serge suit, with shapeless out- % 
% lines, stretched edges and z^ 
£ raveled seams, and remind you « 
£ that this store is selling Blue % 
% Serge Suits of most dependable % 
<| quality, thoroughly good in % 
5 workmanship, of only fast color 
£ dye. The perfect-fitting sort, in 
5 which you will feel cool, corn- 
el fortable and entirely satisfied. 
% We are ready for the army of 
E| men who want a Blue Serge Suit 
this season, and can fit you, no 
matter what the size, in single or 
double breasted sacks, made in 
all the variations of style and 
trimming. Our prices are much 
the lowest in either city for such 
high-grade productions — 
$6.90, $8.50, $10, $12, 
$15, $18, $20. 

This ad is selected from among those which 
have appeared in Printers' 1 Ink. It is shown 
here to give an idea of the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



62 



Has an Honest Sound. 



Say ! That 
Arnesco 

just did wonders for me," was re- 
marked by a customer the other 
day. " I thought I had heart dis- 
ease the way my heart thumped, 
my eyes and skin were yellow, 
and everything I ate seemed to fill 
me with gas ; now my appetite is 
great, my bowels act regularly 
and I never felt better in my life. 
I shall always keep Arnesco in 
the house. A dose will do any 
one good any time." We are re- 
ceiving just such testimonials 
daily. If you don't feel well try 
a bottle. 

Price 35c a bottle, and your 
money back if not satisfied. 



Attractive. 



An Excellent Ad for a Gas Company 
or a Dealer in Gas Ranges. 



Broiling by Gas. 

You'll never eat a fried steak 
after you've once tried a gas broil- 
er — 

The lower oven in a gas range 
is a wonder worker for roasts and 
broiling — 

Juices of the meat are retained 
— both sides of a steak are broil- 
ed in four minutes at an expense 
of one cent — 

With coal half the juice is lost, 
the cost is one-third more and 
the inconvenience and dirt and 
worry can never be figured — 

There's comfort and saving and 
good eating in burning gas. 



Makes One Fudge Hungry. 



Walnut Cream 
Fudge. 

Everybody knows how delicious 
home-made fudge is. Here it is 
at its best. The finest hand- 
made French cream and choice 
walnut kernels boiled together 
and flavoied with pure vanilla, 
chocolate and the fresh fruits — 
strawberries and oranges. You 
can't guess how toothsome it is, 
unless you know — then you'll 
wonder that it can be sold, as it is 
to-day, for 20c a pound. 



Convincing. 



$1.48. 



isn't very much for a lady's Ox- 
ford, but we've got some in tans 
and blacks that are good ones— 
so good, in fact, that lots of shoe 
dealers get $2 for this same shoe. 

A catalogue would describe 
them something like this : 

Ladies' glazed kid Oxford, tan 
or black, straight kid tip, medium 
toe, military heel, kid foxed. 

Mightn't it pay you to see 
them ? 



Japanese Wash 

Silks. 

Sixty-five styles of the real Kai- 
ki corded silks have just arrived 
after a land and ocean voyage of 
over 12,000 miles. We are will- 
ing to go a long way for some- 
thing particularly pretty ,and these 
unusually dainty styles will justify 
the trouble. There's almost any 
color combination, they are full 
standard quality and the price is 
but 49 cents a yard. 



A Good Ad That Would Have Been 
Much Better with Prices. 



Lawn Mowers. 

Almost any lawn mower will 
run easily and cut cleanly when 
it's new — that's not the test. 

It's the way the mower runs and 
cuts after it's been used a season 
that distinguishes a good from a 
poor mower. 

You expect a lawn mower to 
last more than one summer. 

The only way to know that a 
mower is going to wear is to buy 
the tried and true make — the gen- 
uine Philadelphia. 



For Cameras. 



Are You Going to 
Take Pictures 
This Vacation ? 

Do you remember the many 
times last summer when you 
would have liked to snap a pretty 
or interesting picture, but didn't 
have a camera ? There are many 
such people who won't go away 
without a camera this year. The 
new cameras are extremely simple 
— easy to operate and get perfect 
results. Then developing and 
printing the pictures has been 
made easy also. Here are inter- 
esting prices : 



Very Good. 



Women's Bathing- 
Suits. 

You'll find here the newest and 
daintiest styles of bathing suits 
that are made. Of course we have 
many styles made especially for 
our stock — prettier than usual 
stores care to have them. But we 
want to show that smart clothes 
for the beach need not be made at 
home. They are here all ready to 
go into the trunk. All the popu- 
lar-priced sorts as well. 

Flannel Suits at $2 to $5. 

Mohair Suits at #3 to $12. 



Suits of China 



w, 



$22.50. 



READY-MADE ADVERTISEMENTS. 



63 



A Good Argument. 



Wines 

and Liquors. 

It has been frequently as- 
serted by eminent authorities 
that nearly two-thirds of the 
crime and poverty of the 
world was directly traceable 
to intemperance. These wise- 
acres should have stated that 
these evils are due to the im- 
moderate use of wines and 
liquors of questionable qual- 
ity, for it is a well-known 
fact that intemperance is 
practically unknown in the 
wine producing countries of 
the world, where the inhabit- 
ants drink moderately of 
good, pure wines. The good 
and pure are the only kinds 
we keep, and we sell them 
at the most reasonable of 
prices, as a perusal of to-mor- 
row's list will show. 



What About Prices? 



China Closets. 

Not having a China Closet 
for your china is like neglect- 
ing to frame a picture. 

A China Closet properly 
preserves china and en- 
hances its beauty. 

Wise people buy under- 
standingly. When you un- 
derstand about China Closets 
you'll buy ours. 

Seven styles. 



Hozv "Your Uncle" Says It. 



Do You Want 
an Overcoat ? 

Your uncle may have one 
to suit you. Over 200 have 
been unredeemed, and will 
sacrifice them to pay ad- 
vances from $2.00 up. Uncle 
Knoek, 188 State street. 



Good Overcoat Talk. 



Overcoats are a hobby with 
Leland this fall. He has 
plunged on 'em. Surprised 
many a customer by the size 
and goodness of his stock and 
his wonderfully low prices. 
His line of Coverts at $6, 8, 
10 and 12 is unsurpassed at 
the price, while his black 
Kersevs at $8, 10 and 12 are 
all right. His Oxford Mixed 
and — but, say, you drop in 
to-night and see for yourself. 
Leland can fit you out bet- 
ter than any one else in town. 
What's more, he guarantees 
you satisfaction, or gives you 
back your money. You can 
save by trading at Leland's, 
241-243 Main street, others 
do. 



Inviting. 



Baths. 

It's a pleasure to take a 
bath at Opera House Barber 

Shop in the — block. 

Only place in the city where 
you get pure rain water and 
porcelain tub, attendant and 
alcohol rub for 25 cents. 
Everything new and clean. 
Trv it. 



Telling Talk. 



A Great $3.00 
Shoe for Women 

It's the equal of any $4 
grade that you know, or we 
know or anybody else knows. 
It's better than all the $3.50 
kinds in creation. Every 
pair was made specially from 
leather in which we invested 
this spring when the market 
was "kiting." There's choos- 
ing of patent enamel, Chrome 
tan, kid skin, box and Yitalic 
calf stocks. A few pairs 
have cloth tops. We've made 
some a bit extreme and put 
perforated tips on 'em. If 
you want moisture-proof 
shoes you'll find pairs inter- 
soled with cork. Welted 
shoes, naturally. You posi- 
tively take your pick from 34 
styles. You get the biggest 
value ever given for $3.00. 

Sensible and Seasonable. 



Did You 
Go Nutting? 

No? Well we did 
and we have as fine a lot of 
hickory nuts as you have ever 
seen or tasted and we are 
willing you should have some 
if you ve got the price. $1.00 
per bushel delivered. 

Speaking of nuts reminds 
us of apples, the two go 
hand in hand. We have 
some very fine Greening ap- 
ples for $1.00 per barrel. 
1 ney are sorted and all 
sound and you may take 
your choice from twenty bar- 
rels. 

Another good thing we 
have for the long winter 
evenings that are before us, 
is the celebrated "Goodale" 
Pop Corn. The kind you ate 
with that self-satisfactory 
smile on your face all sum- 
mer at the Lake. It is 
shelled and cleaned and you 
know just how good it pops 
without our telling you. 10c 
per pound, 3 lbs 25c. 

We have everything that 
is to be found in a first-class 
grocery store at popular 
prices. Prompt service and 
courteous treatment. 



READY-MADE ADVERTISEMENTS. 



64 



Traveling Bags. 



For Little Trips. 

A club bag or a suit case is just 
what you need for a three or four 
days' trip ! The best can be ob- 
tained here at a low price. 

Genuine Alligator Club Bags. 

Olive or Russet Suit Cases. 
Made right, look right, prices right 



Counsels Moderation. 



w 



ines 



and 



Liquors. 

If you drink alcoholic bever- 
ages, drink only the best and 
purest, and drink moderately. 
The wines and liquors carried by 
us are all of a very high standard, 
and the prices the lowest charged 
by any dealer in reputable goods. 
For to-morrow we offer these 
special quotations : 



A Good Real Estate Ad. 



Ask Hart 



about a new eight-room modern 
house, choice location, very con- 
venient, not far from city hall and 
stores, built for a private party, 
but unanticipated circumstances 
have induced the owner to put it 
on the market. Located on the 
trolley line makes it very desira- 
ble and attractive. It is a model 
pleasant home, medium price and 
on easy terms. It must be seen 
to be appreciated. 



Real Estate Loans. 



Give 

Your Money 

A Chance. 

It takes money to make money, 
they say. Are the dollars you pay 
out each month for rent making 
anything for you ? No, of course 
not. Then why not stop paying 
rent ? By our plan you can buy a 
home and pay for it by paying the 
" rent " to us. We simply loan 
you the money and you pay it 
back in monthly installments. 
Easy, safe, sure plan. 



A Few Prices Would Have Helped This 
Very Much. 



Straw Mattings 
From China and Japan 

You can't compare our Mat- 
tings with those you'll see else- 
where. There are Mattings and 
Mattings, but the Mattings you'll 
see here are all made expressly 
to our order and carefully in- 
spected before shipment. So 
much for goodness; the patterns 
are different, that's our aim; the 
prices are fixed at one small profit 
over the landing cost; her^ again 
your interes ts are served. 



I If Prices Are Low Enough To Make People 
Come Again, Why Not QuoteSThem t 



It's the Same 
With Whiskies 

as with everything else. The 
biggest stock means the best va- 
riety, the widest range of quali- 
ties, and consequently the very 
best buying for the purchaser. 

Ours is the largest line in D , 

and the prices will make you come 
again. See what we carry in 
blended : Imperial Cabinet, Rose 
Vallev, Monongahela, Fellman's 
Ferndale. Very Old : Mt. Ver- 
non, Dougherty. Others: Mur- 
phy & Barbor, McBrayer and all 
straight whiskies. 

Makes a Good Point. 



Goes Into Details. 



Compare Our 
$4.50 Banjos 

with those sold by other 
dealers at $6 and decide for 
yourself. Here is what your 
four-fifty will buy of us: 
Rodger calfskin head, 11-in. 
nickel-plated rim. 24 nickel 
brackets, 19-in. cherry neck, 
raised frets, the best of 
strings and all the new im- 
provements. 



Diamond Talk. 



There's Strength In Brevity. 



Bath Brushes. 

Get them here — soft or 
hard — with or without han- 
dle. All bristle straight or 
curved handle and for dry 
or wet friction; 50c upward. 



A Word About 
Prescriptions. 

We are compounding more and 
more each week. Many people 
have found that here they can al- 
ways get just what the prescription 
calls for, just at the time we 
promise, and that the price is rea- 
sonable. All druggists use pure 
drugs, but we go further, and use 
pure drugs of the best quality. 
Even the very cheapest drugs 
may be the purest of their kind — 
we don't use that kind. Try us. 



A News Item. 

"7,500 Diamond miners are idle 
at Kimberley, South Africa, owing 
to the war. Everything at a stand- 
still." 

Everything at a standstill but 
the price of Diamonds. They are 
busy, in some quarters. 

We promise you that ours will 
remain stationary while our stock 
lasts. 

There is no surer investment. 



READY-MADE ADVERTISEMENTS. 



65 



Tells Its Own Story. 



I A Store Full 

; of Wedding Gifts 

The custom of giving 
"Something for the home" 
has become so general that 
no one thinks of making any 
departure nowadays. There 
are many weddings slated for 
December and we would 
have you know that this 
great store is stacked from 
the fifth floor to the base- 
ment with the very things a 
young couple would appreci- 
ate. There are individual 
pieces of furniture without 
number; there are rugs, 
mats, lace and portiere cur- 
tains, statuary, bric-a-brac, 
screens, sofa pillows, but 
enumeration is out of the 
question. 



Sounds Convincing. 



A Carpet Show 
You Should See 

It's in this store — and it 
embraces something like fif- 
teen hundred rolls. It's the 
greatest aggregation of fine 
carpets Hartford has ever 
seen. It's almost double in 
size that of any other exhibit 
in the whole State. The as- 
sembling process will be go- 
ing on for some time yet — 
but the new carpets are all 
here — and we're ready to 
show them at your pleasure. 

The carpet section of this 
store will occupy a third more 
space this season. 

And yet we need still more. 

By our advantages — and 
effort — and by the will of the 
people — we find ourselves at 
this time the main outlet for 
fine carpets in Southern New 
England. We gained our 
reputation by fair means — 
and we shall maintain it the 
same way. 

All Right. 



Little Folks' Feet. 

Take care for the little 
feet and the big feet will 
look out for themselves — 

That's the idea — 

Now you know why we 
pay so much attention to 
children's shoes. 

"Wear Wells" and 
"Academy Shoes" 
are shoes we have spent a 
great deal of time and 
thought on — We know they 
are the best shoes for boys 
and girls that money can 
bu> — 

$1.75 to $3 a pair. 



Special Sale. 



Every Pair of 
Lace Curtains 
Drops in Price 

The time to buy Lace 
Curtains will be between 
Monday morning and Satur- 
day night of this week. If 
you wish to know the rea- 
son, then read the prices we 
quote in this advertisement. 
We've made every effort to 
bring together the hand- 
somest, most up-to-date Cur- 
tains that have been pro- 
duced this year, and we 
think we have succeeded. 

Object of this sale is to 
make you think so, too. 



An Oil Heater Guarantee. 

"None So Good " 

We offer the Electric Oil 
Heaters with the guarantee 
that they will give out more 
heat, and of better quality 
than can come from any 
other stove burning the same 
quantity of oil. 

They are handsome in de- 
sign; simple and easy to 
manage, and have an im- 
portant water-evaporating 
feature that you'll not find 
in other stoves. 

Guarantee unqualified. 

Prices, $8 and $10. 



No Foolishness in This. 



' Coffee Talk 



This store has a reputation 
for selling good coffee — 
coffee that makes people 
smack their lips and say 
"where did you buy that 
coffee?" 

This week we will sell a 
pound of delightful blended 
coffee at 25c. 

MOJAN COFFEE is a 
rich blend of the choicest 
Java and Moca, we grind it 
"here from the bean and it's 
the best coffee we know of 
I at 28 cents. 

For a Tailor. 



Let Us Measure 
You To-day 

for a new fall suit. We 
offer you a choice of fine 
Worsteds. Cheviots, Cassi- 
meres and Serges — in all the 
newest patterns. The best 
fitting, best looking and best 
wearing suit ever made for 
the price, $1 5. 

Morton C. Stout & Co., 
tailors, 12th and F streets, 
N. W. 



READY-MADE ADVERTISEMENTS. 66 



A stylish hat the finishing touch of a gentleman s attire. 



The Correct Hat for Spring $1.90 

Compare this hat with our friend, "The Hatter's," 
$2.50 and $3.00 grades, and decide if you'll pay the differ- 
ence for the name. In all the latest shapes, shades, black, 
cedar, coffee, covert, tan and russet. Our name and guar- 
antee are in each hat. We want the hat trade of all fash- 
ionable men, and this low price is our bid for their spring 
patronage. 

In Soft Hats all the new colors, same as in Derby Hats, 
and all the season's novelties, including the new mixtures, 
without binding, on edges, a distinct nobby novelty, but 
popular priced. 

See to comprehend this magnificent line : all prices, $i, 
$1.50 and $1.90. 

Boys' hats should suit their faces as well as their heads. 
We have that kind. We are prepared to conform stiff hats 
to the shapes of the head, adding much to the comfort of 
the wearer. 

This ad is -elected from among those which have appeared in Printers' Ink. It is shown 
he>e to give an idea of the effects secured by good display . 



READY-MADE ADVERTISEMENTS. 



67 



A bright, attractive headline is often 
half the battle in getting attention to 
what you have to say, and you can 
well afford to give careful attention to 
this part of your ad. Here are a few 
suggestions along this line that may 
be found useful : 



Very Good. 



What's Going on 
Here? 

Annual muslin underwear 
sale. 

Annual muslins, sheet and 
pillow case sale. 

Annual embroidery and 
linen sale. 

Annual silk remnant sale. 

Ten tempting things for 
Saturday buyers. 

Here's but ten of the many 
times ten big offerings for 
Saturday at this store. 

Concerning the best carpet 
stock in town. 

All aisles lead to dress 
goods. 



Goes Into Details. 



Card Cases. 

Think of 100 handsomely 
printed personal or business 
cards. 

Think of an elegant card 
case, either plain leather, in 
black, buff, brown, red or 
blue colors, or seal grain al- 
ligator with name printed 
thereon in gold. 

Then think of $1, the lit- 
tle cost of this combination 
and decide whether you can 
afford not to own one. 

Drop in when you are 
down this way — we are on the 
first floor — we want you to 
see these cards and cases. 



For a Druggist. 



It Shows 
Wisdom. 

when a family has 
on hand one or more boxes 
of Diphtheritic troches. Only 
twenty-five cents per box, 
but this little package will 
protect a household against 
the germs of scarlet fever 
and diphtheria. These troches 
are peerless. A judicious 
use of them prevents con- 
tagion, by destroying the 
deadly germs of disease be- 
fore they silently steal their 
way into the system. 

They are faithful sentinels. 

If any contagious disease 
prevails in your vicinity, take 
the troches as per directions. 
25c per box. 



Proper Picture 
Frames. 

If all frames were alike it 
would not matter where you 
had them made. But tney 
are not all alike. There is as 
much difference as there is 
in the people that order them. 

Our frames are not only 
low in price but they are ar- 
tistic in make-up and give 
proper effect to the picture. 

It wouldn't be a bad idea 
to give us a chance to show 
you how "different" ours are 
from the other fellows'. 



Business All Through. 



What About Your 
Overalls ? 

Are you perfectly satisfied 
with the overalls you are 
buying? And are they as 
good as you think they ought 
to be? We want every work- 
ingman in this city to get 
acquainted with our overalls. 
They're the greatest fifty- 
cent overalls ever sold by 
any one in town, and the 
business we do in this de- 
partment attests the popular- 
ity of these Overalls with the 
workingman. A complete 
stock of them always on 
hand — not a few dozen tuck- 
ed away under the counter — 
but hundreds of dozens in 
all sizes from the smallest to 
the largest size made. 

Our overalls are shaped 
like pants — not pillow cases — 
and have strong pockets, 
hold-fast buttons and every 
good point known for con- 
venience and durability. 
Coats to match at the same 
price. We sell the Sweet, 
Orr & Co. and Dutchess over- 
alls, too, in all sizes. Price 
75C 

Try our overalls — we know 
they'll please you. 



For a Savings Bank. 



Never Idle. 

Money deposited in this 
bank is never idle. Let us 
put your weekly savings at 
work earning more money 
for you. Time passes quick- 
ly, interest "accumulates rap- 
idly. To carry money in the 
pocket is creating extrava- 
gance. Become one of our 
depositors. Use this bank 
to help you increase wealth. 
Start a bank account this 
week if it is but a dollar. 
Come in and let us show you 
the advantages for mutual 
profits. 



READY-MADE ADVERTISEMENTS. 



68 



Your 

Thanksgiving 

Cigar 

Should be one that 
will to" your dinner with 
an enjoyment that is worthy 
of the day. A box of our 
choice Havanas to pass to 
your guests for their after- 
dinner cigar will be some- 
thing they will remember, 
and the cost will be very 
small, as you can judge 
from these prices: 



To Make 'Em Step Lively, 



A Liveryman's Scheme. 



A stands for animals, 
So sound and so sleek, 

That you'll find at our 
stables, 
Each day in the week. 

This is the first instal- 
ment of the alphabet in 
rhyme which will appear in 
this space for the coming 
thirteen weeks. The young- 
ster who clips these rhymes 
from _ the paper and ar- 
ranges them in the most art- 
istic souvenir form will have 
our largest carryall at his or 
her service for an afternoon 
at the close of the contest, 
as told in Saturday's Nezvs. 
Watch this space for changes 
twice a week. 



Will Interest the Young Man Who Has 
Just Been Accepted. 



Diamond Rings. 

A buyer of a diamond, if 
he intends spending a large 
amount, usually feels confi- 
dent of obtaining a fine stone 
that will fully represent and 
warrant his outlay. Among 
those who have in view a 
more modest expenditure, 
doubt is often felt whether 
the sum will buy one of suf- 
ficient size and beauty. To 
those we should say that $40, 
$50 and $60, etc., will pur- 
chase an effective solitaire or 
half hoop ring with diamonds 
of exceptional quality and 
beauty, and in combinations 
of diamonds with the colored 
gems half these prices will 
command effective rings of 
equal quality. • 



Says a Great Deal in Small Space. 



Own a Chafing 
Dish. 

They admit of much hospi- 
tality. They're mighty 
handy, and they're not so 
expensive if you buy here. 



You'll Have to 
Hurry ! 

We sell carpets by sam- 
ples, one and one-half yards 
long. F.Iks have been ask- 
ing us when the samples 
were to be on sale— we an- 
swer this week. They are 
suitable for rugs, and cost 
less than half their price. 



'The Scarf Shop" Seems a Happy 

Name For a Haberdashery Making 

a Specialty of Scarfs. 



The Scarf Shop. 

We have just received an- 
other invoice of those very 
popular English squares. 
They have come on our in- 
vitation, and bring with them 
all the latest New York 
beauty in way of patterns 
and colorings. They are 
showing blue, red and white 
grounds, with the colors of 
the rainbow. You can't help 
being pleased with their 
looks, as there is not an ugly 
one in our store. 

Price Fifty cents. 



Persuasive Piano Argument. 



You Should 
Have Music. 

If you haven't a piano in 
your home you need one. 
You need it for yourself as 
well as for your family and 
your friends. There is 
nothing that can replace 
music for home recreation 
and entertainment. And of 
all music, piano music is 
the most satisfactory and the 
most popula. • 

We offer you by far the 
largest stock of pianos in 
Paterson from which to 
make your selection. It 
contains the representative 
makes of the industry, 
Chickerings, Hardmans, 

Gablers, Lesters, Sterlings 
and others. Our prices are 
the very lowest possible, 
and are, quality for quality, 
just a^out a hundred dollars 
lower than the figures in 
ordinary small stores. 

You need not delay. The 
question of cost should not 
interfere, for we will sell 
you a good piano on easy 
payments that can be met 
without difficulty. We will 
let you have a reliable Up- 
right on a first payment of 
$10 and future monthly pay- 
ments of $6. 



READY-MADE ADVERTISEMENTS. 



69 



Good Scheme for a Fancy Goods Store. | 



Battenburg 
Taught at 
Our Store. 

We have secured an ex- 
pert lady teacher from Bos- 
ton, who will be at our store 
every morning during the 
week, and will be pleased to 
meet all those who are in- 
terested in this fascinating 
work. Ladies, this is a rare 
opportunity to get thorough- 
ly acquainted with Batten- 
burg. We cordially invite 
all those interested to call 
and get all the points nec- 
essary to perfect them in the 
details pertaining to this 
profitable pastime. 

We keep in stock all 
goods necessary for this fash- 
ionable and interesting work. 



It Pays to Print Useful Information 

that Applies Directly to the 

Things You Sell. 



Hints About 
Cream. 

Many have trouble in not 
being able to beat cream 
properly; either it will not 
beat at all, or it will turn 
into butter. In the first, the 
cream is not cold enough, 
and in the latter it is gen- 
erally too warm or too cold. 
The vessel in which the cream 
is to be beaten should be 
placed in cracked ice, and if 
a little sugar is added to the 
cream — say about half a tea- 
spoon to the quart — the 
cream will not turn into but- 
ter. At first the beating 
should be done rather slow- 
ly and the motion increased 
as the cream thickens; it 
should then be placed on ice 
for an hour or so before it 
is used. 

If these directions are fol- 
lowed our cream will whip 
every time. 

Sweet Cream, 30c quart. 

Whipped Cream, 40c quart. 



A Word Picture. 



This is Bound to be Believed Because 
It Is Reasonable. 



Although we can't give you 
lower prices than any one 
else, we can make the coal 
and service better. 

By good coal and good 
service we've built up our 
business. 

By good coal and good 
service we mean to in- 
crease it. 

We boss the job ourselves. 
One of us is at the yard- 
to watch every load that goes 
out, for your protection — 
and ours. 



White Goods and 
Embroideries. 

Dainty — white as the first 
snow drops, filmy as April 
clouds, are the new white 
fabrics and embroideries. 
From all over the world, 
wherever snowy cotton and 
linen are spun and woven 
and worked, we have gath- 
ered them, that you may 
have the best at your com- 
mand. 

Of the white goods we on- 
ly name a few, and leave 
their loveliness to your im- 
agination — 

India Linens, Swisses, Or- 
gandies, Nainsooks, Paris 
Muslins, Egyptian Batiste, 
Piques, Tuckings and Lace 
Effects. 

Of the embroideries we 
will ask you to judge by 
looking at our special 25c 
line. Such exquisite needle- 
work is never seen under 
40 to 60 c. Nainsook, Swiss 
and cambrics; edgings and 
insertings; heavy open ef- 
fects, or fine intricate pat- 
terns — they're a maze of 
beauty, at a marvelous price 
— 25c a yard. 



For a Dentist. 



Our Office Door. 

Whenever our office opens 
to admit a patient we want 
it to be because the patient 
desires and expects only the 
best work. 

That's the aim of our ad- 
vertising. 

Whenever our office door 
closes behind a patient we 
want it to be the seal of sat- 
isfaction upon the service 
given — and friendliness for 
our practice — to bring him 
again — with friends. That's 
the aim of our work. 

Silver filling 75c. 
Artificial Teeth $8. 



A Range Ad that Goes Into Details, 



Range Wrinkles. 

By simply drawing the 
Red Cross range hearth off 
from the ash-pit, you draw 
with it the grate and its rest 
from under the fire box out 
over the ash-pit. No dirt 
or ashes to fall onto the 
floor, and it's as easily done 
as taking the lids off the 
top. 

Compare this way with the 
other grate ways you know 
of, and then make compari- 
son of the other features of 
the Red Cross Range and its 
prices and we'll be content 
with your conclusions. 



READY-MADE ADVERTISEMENTS. 



7o 



For A Run On Shirts. 



You'll Admire 
Our Fancy Shirts 

We certainly have an ex- 
quisite and varied gathering 
of Fancy Shirts. The pat- 
terns number well into the 
hundreds, and we control 
them all. We chose them 
months ago — and we left 
none of the good ones for 
some one else. Come and see 
what a dollar will buy. 



Mattress Ad. 



Our 

Felt Mattresses 

are real felt mattresses 
— not simply layers of cotton 
put in a tick, but cotton 
felted by special machinery. 
We have the exclusive sale 
of these mattress for Dan- 
bury. They are equal to the 
best hair and not nearly so 
expensive. 



For A Caterer. 



Those Who 
Know Us 

tell of the liberal 
manner in which we serve 
entertainments, of how we 
leave at the house every- 
thing left from the feast, and 
of the good condition of the 
kitchen when we depart. 

We will send an estimate 
at any time. 

Grocery Ad. 



For the Coal Man. 



You Run 
No Chances 



of getting anything 
but the best quality of coal 
when you give us your 
order. We have but one 
grade, and there's no better 
mined. The test of ex- 
perience proves that our coal 
burns brightest, burns slow- 
est and burns hottest. 



If 


s What 




You Save 






That makes you 


rich 


and 

own 


if you are alive to 
interests you'll 


your 
find 


you save money by trading 
here. Other people do. Why 
not you? 
Meats and groceries. 



For Life Insurance A gent. 

'Don' 

go on day after day, 
week after week, month af- 
ter month, year after year, 
without a thought of those 
who depend upon you. A 
policy that has the right 
company back of it is the 
very best investment you 
can make. We offer such. 



You Know 



your income is the 
support of your family and 
that it will cease when you 
die. You promised to pro- 
vide for their future. Are 
you keeping that promise? 
For thirty-four years we 
have kept ours. We'll keep 
the one we make with you if 
you insure with us. 



Good For A Bowling Alley. 

Pleasant 
Pastime. 

Bowling is a pastime 
that is genuine pleasure. It 
causes the blood to circu- 
late freely, the muscles to 
erow firm, and the whole- 
some companionship gives 
recreation to the overworked 
brain. The place to bowl is 
at 

For A Jezvelry Store. 

Own a 
Diamond 

Bought from a trust- 
worthy store and you are 
certain of the value of your 
possession. 

Other things lose their 
value in time — or, suddenly 
becomes worthless — ■ dia- 
monds, never. I call your 
attention to my stock, which 
represents the most perfect 
gems at very low prices. It 
will profit you to buy dia- 
monds here. 



Diamond Reasoning. 



Idle Money 

will profit you nothing. If 
you have any in bank or out 
of bank, the most sensible 
use for it is a good invest- 
ment. At the prices I am 
selling Diamonds you can 
make no mistake in using 
a portion of your sav- 
ings in the purchase of 
some. Come in and talk the 
matter over; you'll find my 
prices lower than the other 
fellows'. 



READY-MADE ADVERTISEMENTS. 



7" 



Aiiiilliliiiili)liiiiililllliiiiillillliiMillfaiiiiiiliiiM ilJill HJllliMMiiilliii.iMillln,, miiuw 

Oak=Garland 
Heating Stoves 

There's perhaps no other kind of 
heating stove so popular as the 
" Oak." And probably none so de- 
servedly popular as the ** Oak-Gar- 
land." 

We believe the "Garland" has 
more special advantages than any 
other stove. You'll find the coal 
grate one of the best now in use 
in any oak stove. It has a center 
cone that prevents the formation of 
clinkers and you don't have to open 
the ash pit door to shake the grate, 
thus preventing all escape of dust into 
the room. 

You get a coal and wood grate with 
every " Oak-Garland," so that you 
can burn either coal or wood with 
perfect satisfaction. 

Almost every feature of economy, 
durability or convenience that an ex- 
perience of over a quarter of a cen- 
tury has been shown to be desirable 
will be found in the ' * Garland " line. 

The prices are right, 

$12, $14, $l8, $20, $22, 

and a special maker's guarantee with 
every stove. 

% ^i"i!pniiipiiiiirpii"iiipiMiiipiMipiHii||j[i ipiNiiiipi ipm nipiiiiiipr' 

This ad is selected from among those which 
have appeared in Printers' Ink. It is shown 
here to gi~e an idea of the effects secured 
by good display. 



READY-MADE ADVERTISEMENTS. 



72 



A Coffee Argument that is Quite Con- 
vincing. 



Coffee 
Knowledge. 

If we didn't know just how 
to roast Coffee to a nicety 
we wouldn't have a coffee 
roaster. 

If we didn't know how to 
blend coffee perfectly we 
would hire some one who 
did. 

And if we didn't know 
how to sell it cheaper than 
elsewhere we would go out 
of business. 

We want to tell you about 
our 35-cent Coffee to-day, be- 
cause its worth telling 
about. 

If there is a better coffee 

in H outside of this store 

it's sold for more money- — 
yes, we'll go further than 
that and say if there is a 
coffee so good it is sold for 
more money. 

If you'll only try a pound 
you'll say the same. 



For Fishing Tackle. 



Think Tackle 
Thoughts 

and you're pretty sure to 
think of our stock. We've 
an idea that pretty nearly all 
expert anglers come here — 
our big selling makes that 
pretty plain — and where the 
expert angler comes and 
where the expert angler goes 
are pretty sure to be pretty 
good places to come and to 
go. 

We sell Read's tackle — 
needn't say another word, 
except new arrivals. 

We also sell at a lower 
price another line of tackle 
that in some points approach- 
es very close to the Read's 
high standard. Good all 
'round. 

Think tackle thoughts 
about anything or everything 
you may need — come here 
and you'll go away pleased 
and stay pleased. Lot of 
reasons why, and you'll have 
fun finding 'em. 



For a Good Drug Store. 



Know our store as a drug 
store to be relied upon. Any- 
thing that comes from Kin- 
ner's with Kinner's name 
upon it, if unsatisfactory, 
may be returned for its pur- 
chased price. 

Kinner's White Pine with 
Tar is our guaranteed cough 
syrup — it is a safe and sure 
Cough Syrup — 25 cents a 
bottle. 



For a Short Bosom Shirt. 



On that long : bosom shirt 
of yours there's about six 
inches of stiff uncomfort- 
able bosom that for ordinary 
v/earing serves no purpose 
whatever except to stick into 
your stomach when you sit 
down, wrinkle up and pre- 
vent your vest from setting 
properly, and to cause you 
annojance generally. 

There's deliverance in one 
of our short-bosom shirts. 

They've all the bosom nec- 
essary for ordinary wear, 
but no more — you'll find 
one of them as comfortable 
as a negligee shirt. 

They're here for 50c up. 



A Good One for a Headache Cure. 



Jumping, 

Thumping, 

Throbbing 

headaches that make life 
seem for the time being not 
worth the living; they make 
you feel cross, out of sorts, 
disagreeable to every one 
and to yourself — not pleas- 
ant things to have, those aw- 
ful "head feelings," are 
they ? 

We would suggest when 
your head aches that you 
take our Instant Headache 
Cure, 25c a box. 

If they don't cure your 
headache, from whatever 
cause, they cost you nothing. 
You know our reputation. 



For a Carriage Service and Baggage 
Transfer Company. 



We'll Come 
In a Hurry 

As soon as you give us the 
word that you want a car- 
riage or baggage wagon, and 
you can depend upon getting 
the best of service, too, at 
the most reasonable rates. 
Our carriages are the finest 
that money can buy and are 
equipped with all the latest 
conveniences. Innumerable 
wagons and careful assist- 
ants to look after your bag- 
gage promptly and without 
confusion or annoyance to 
you. Call up the Depot Car- 
riage and Baggage Com- 
pany, 'Phone 183. 



For a Coal Dealer. 



Test One Ton 

of our selected coal and 
you'll find that it burns 
cleaner, makes less ash and 
holds fire longer than any 
other kind. 



READY-MADE ADVERTISEMENTS. 



73 



Cold Roll Steel 
Trunks 

That stand right up and defy the 
hardest baggage smasher. They 
are made with full iron bottom, 
hardwood cleats fastened with 
wide strips of iron, heavy strip 
hinges, fine brass lock, deep tray 
and hat box, nickel plated corner 
holders. Entire trunk firmly 
riveted with 372 wrought iron 
nickel-plated rivets, thoroughly 
clinched. Priced for this special 
sale, $2.98. 



Men's Working 
Shirts Only 39c 
Apiece. 

Heavy Flannelette Working 
Shirts — strong material in broken- 
checked patterns — made with 
felled seams — regular 50c kind 
for 3qc. 



Carries conviction. 



Women's 
Shirt Waists. 

Unsurpassed bargains for the 
masses and the classes — Wash 
Waists are in their glory here. 
Those of you who hie away to 
the seashore and the mountains, 
and the stay-at-homes, there's 
waists here for all of you, and 
there's money and comfort in ev- 
ery waist. There's money in them 
because you save half and more 
of your waist money. There's 
comfort in them because they are 
stylish, well made, and not the 
skimpy kind you find in a great 
many stores. They are selling all 
this week in our model cloak and 
suit department at 50c. They are 
worth $[.00; many of them sold 
for $1.50 and $2.00. The ques- 
tion is, do you need a waist? If 
you do, you're wasting time and 
money to look elsewhere. 



Seems Earnest. 



Will You Listen 
To This? 

The time has come when we 
must give up the finest Tailor- 
Made Suits in the store for what- 
ever they will bring. 

It isn't a pleasant thing to do. 

But it must be done regardless 
of loss. In making plans for fall 
we must be unhampered. 

So here goes : 35 all silk-lined 
Tailor-Made Suits, with tight- 
fitting or fly-front, jackets and 
skirts in newest shapes. Mate- 
rials are home-spun, coverts, Ven- 
etians and serges, all colors, and 
linings are best quality taffeta. 
Former prices $25 to $37 ; choice 
of the lot to close at $17.50. 



Makes the Right Impression. 



Further Word of 
the Carpet Sale. 

The carpet store was busy all 
day long yesterday. Too busy at 
times to serve you as we like to 
serve you at Wanamaker's. Yet, 
with all the hurry, it is safe to say 
that you were never better served 
in carpet buying than during this 
present sale. 

The variety is broad, and the 
carpets are of the highest char- 
acter. 

You find every sort reduced — 
for parlor, library or bedroom. 
The saving in cost is from a third 
to a half — on many of the rem- 
nants, much more. It is the best 
time in the twelve months to buy 
carpets. To-day's prices tell just 
why : 



Calculated to Take the Wind Out of the 
Range Peddler's Sails. 



Steel Ranges. 

If any one comes to you and 
offers a steel range at a $64 or $60 
price, or thereabouts, ask him to 
tell you all about its good points, 
keep well in mind what he tells 
you and then come to us and see 
if we cannot sell you a better 
Steel Range and save you $20 
beside. 

Our Steel Range is the Red 
Cross Victor, and it sells for $45. 
If you can find a better range at 
any price, we'll take back the Vic- 
tor and refund your money. 



An Early Bird. 



New Black Dress 
Goods. 

The first arrival of new fall dress 
goods in black is in and marked 
ready for selling. It consists of a 
complete assortment of Priest- 
ley's celebrated Cravenette finish 
goods. Since the invention of 
Cravenette it has been imitated in 
many ways but never equaled. It 
is the original and only truly RE- 
LIABLE RAIN-PROOF FIN- 
ISHED FABRIC. In consider- 
ing prices note the liberal widths. 



A Strong Headline. 



That Awful 
Headache ! 

We've a matchless cure for it. 
Something that's safe. Some- 
thing that has been tried by hun- 
dreds of customers and universal- 
ly declared matchless. Rapelye's 
Headache Wafers. We warrant 
them free from all injurious sub- 
stances — of course. Our large 
and continuously increasing sales 
speak well for them — 25c a box. 



READY-MADE ADVERTISEMENTS. 



74 



Little Bargain 
Lot of Brushes 
and Mirrors 

We have come into pos- 
session of a lot of Fancy 
Hair Brushes and Hand 
Mirrors in such a money- 
saving way that we can turn 
them over to buyers for lit- 
tle more than half of their 
real value. 

Fifty Hair Brushes — fine 
bleached bristles — aluminum 
back and handle — regularly 
sold for $i — here for only 
55c. apiece. 

Twenty-five Hair Brushes 
— handsome Dresden back 
and handle — regularly sold 
for $1.35 — here for only 75c. 
apiece. 

Twenty-five French Plate 
Hand Mirrors — Dresden 
back and handle to match 
brushes — regularly sold for 
$1-35 — here for only 75c. 
apiece. 



Come to the 
Christmas 
Toy Store 

to buy? Yes, if buying is 
to be done. But come if just 
for the fun of it. We have 
been criticised for using the 
word "fun;" we are criticis- 
ed for many of the pleasant, 
human, heartfelt, good 
humored things we do. 
Never mind. Too old to 
care for such things? We 
cannot believe it — the heart 
may shrivel, but not from 
mere age. 

Music, from instruments 
that make very real and good 
music; toys that perform 
all the human tricks with 
which they are incarnate — 
engines that run up hills, 
trolley cars that climb in- 
clines — almost no end of 
pleasing things. 

Dolls — the make-believe 
people of almost all nations, 
25c. or $35 — or almost any 
price between. The most 
costly ones we have dressed 
here — dressed as ladies should 
be dressed, and as babies 
should be. 

There will not be nearly 
enough of these dolls at $1 — 
17 inches high; full jointed; 
will go to sleep whenever you 
want them to, and yet dress- 
ed fine enough for company. 

If you have half the pleas- 
ure we think you should 
have from the big basement 
toy store, its existence is 
justified. This store must 
always be more than a mere 
place of selling. 



Men's Jewelry 

We have many beautiful 
and attractive things in 
Jewelry that men admire and 
appreciate. 

Match Boxes, Cigar Cut- 
ters, Penknives, Cigarette 
Cases, in Gold and Silver, 
plain and jeweled, are here 
in new and exclusive designs. 



A Perfect 
Delivery 



^ystem. The dissatisfaction 
in not having your Christ- 
mas purchases delivered "in 
time" is not known to our 
customers. You come here, 
make your purchases, and 
when we say we will deliver 
your goods — we will — no 
mistake about it. 



Life-Like Portrait 

We make you one, size 
16x20, in India ink, from 
any photo or tintype for 99c. 



Paris Art Store 

What better Christmas 
gift can you give a friend 
than a good portrait of your- 
self? 



Bowlini 



Bear Up 



Don't be discouraged be- 
cause your doctor says you'll 
have to take 16 bottles of 
pork, copper and pine during 
the next six months. Come 
to our bowling alleys and 
start the blood to circulating. 
You'll feel better in a week. 
You'll be better in a month. 



For a Clothier. 



The Man 
Behind the Shears 

— the cutter. It's he who 
gives the style and "snap" 
to a garment. The best 
clothing cutters are not em- 
ployed by the makers of 
cheap clothing, nor yet by the 
ordinary custom tailor; they 
are employed by the makers 
of our kind of clothes and 
that's one reason why our 
kind has style that is sel- 
dom equaled and never ex- 
celled by the custom tailors' 
clothes. 

Suits, $8 to $20. 

Overcoats, $8 to $18. 



READY-MADE ADVERTISEMENTS. 



75 



If the Axes Don't Sell Well It's No | Sometimes a Blind Headline Is All 
Fault of This Ad. Right, But Oftener It Isn't. 



888 



999 

These two numbers mean 
a good deal to the man who 
uses an axe. When you see 
either of these numbers on 
an axe you can buy it 
freely — it's a guarantee of 
quality — every time. 

We've added these brands 
of axes to our large stock, 
because we think they're the 
best in the market. These 
axes are handmade, charcoal 
tempered and fully warrant- 
ed. They cost no more than 
the machine made, "run your 
chances kind," $i. 

You'll find all the other 
good, standard makes here, 
Bradley, Rogers, Underbill. 
Bragg, Mountaineer and 
Forest King, at prices from 
6oc to $i. 



Ought to Interest Housekeepers. 



Two Household 
Helps. 

We're always on the look- 
out for the new things that 
are real time and money sav- 
ers. Most every housekeep- 
er is interested in anything 
that makes easier the labor 
of sweeping a carpet, or 
mopping a floor. 

Champion carpet sweepers, 

$2. 

We have had the good fort- 
une to buy a lot of these 
sweepers at less than market 
price and we're going to give 
you the benefit. They're the 
product of one of the largest 
sweeper maKers in the world. 
They've handsomely polished 
hardwood cases, assorted col- 
ors, adjustable bristle brush- 
es and patent dumping pans. 

Eclipse mop wringers, $2. 

This is an article that is 
entirely new, and you who 
have a floor to mop will be 
interested in it. You can 
wring a mop with the Eclipse 
and not touch it with your 
hands. It's a strong steel 
frame, fitted with hardwood 
rollers and will hold an or- 
dinary water pail. It's light 
and convenient to carry. 
We're sole agents for the 
Eclipse. 



For a Restaurant. 



Your Wife 

ought not to bother about 
preparing your supper when 
both of you can come here 
and enjoy our warm, appe- 
tizing food for so little cost. 
Ever thirl: of it? 



Another Go. 



Got a lot of drummers' 
sample Hats in stiff and soft 
felts — in every shape and 
color that's good and proper 
to wear. 

Got reasons, from their 
quality and general reliabil- 
ity, for saying that they are 
worth $1.50 to $2.50 and $3. 
Got confidence that you'll 
jump at them at 95c. 

The wisest jump first. 



Good Talk For a Clothier. 

You Can Have a 
Warm Time 

all winter in one of Leland's 
Overcoats. Never a better 
line of real good ones, never 
a better line of moderate- 
priced ones, never a better 
line of low-priced ones. 
Then there is this certainty: 
If you buy an Overcoat of 
me, you get as good a one 
as the price you pay can 
buy, and if it don't prove 
satisfactory in every way you 
get your money back. 

Prices go from $<; to $25, 
by easy steps, and all the 
grades are complete. 



Why Leave Prices to be Guessed At, 

No Need to 
Guess the Time 

if you carry one of Brush's 
watches. Many people are 
handicapped in their journey 
through this vale of tears 
by carrying any old thing 
for a time piece, and often 
being just too late to "'get 
there." Some unkindly say 
that they carry the watch 
just to show the chain. Be 
I that as it may, we want you 
all to know that nowhere 
else can you find such good 
values in watches of all 
sizes, grades and makes, as 
at 

A Good Price Argument Here. 



Handkerchiefs. 

Use care this season in 
buying handkerchiefs, for the 
effect of the general rise in 
prices is to lower qualities. 
Low-priced handkerchiefs are 
especially likely to give you 
unpleasant surprises. 

Our prices are not lower 
than those of most stores — 
but you'll find the quality 
higher. Compare them. Here 
are ours: 



READY-MADE ADVERTISEMENTS. 



76 



ifci AAU^ ^^*t AitifcfciAHfrfciiUfcL 



We'll Tickle Your Palate 




and your economical bump at the same time 
with our goods. It's not necessary to try 
us more than once. If we do not please you 
then you are nothing out, for we'll take the 
goods back. 

10 pounds Pure Buckwheat Flour $ .25 

12 pounds Cracked Hominy 25 

8 pounds Flake Hominy 25 

3 pounds Evaporated Peaches 25 

4 pounds Choice Prunes 25 

5 pounds California Raisins 25 

3 pounds Fancy Raspberries 50 

7 pounds Barley 28 

5 quarts Best Navy Beans 25 

10 bars Sunshine Soap 25 

5 pounds Oyster Crackers 25 

5-pound Pail Apple Butter 25 

1 quart Jar Catsup 15 

2 quart Jars Mustard 25 

1 gallon Best Syrup 28 

1 gallon Best Molasses 40 

5 cans Peas 25 

4 cans Sugar Corn 25 

9 pounds Best Rolled Oats 25 

2 cans Fancy Apricots 25 

2 cans Bartlett Pears 25 

2 cans Yellow Peaches 25 

5-pound Pail Pure Lard • .40 

5-pound Pail Jelly 20 

Goods Delivered Free. 



IWIHWfTWfTWIH 



This al is selected from among those which have appeared in Printers' Ink. It is shown 
liere to give an idea oj the effects secured by good display. 



READY-MADE ADVERTISEMENTS. 



7; 



For Boys' Clothing. 



For a Restaurant. 



I This Style 
Suits the Boys. 

The double-breasted reefer 
1 overcoat is the style that 
suits the lively boy. It is 
I short enough to let him run 
with freedom, and the collar 
I is big enough when turned \ 
; up to protect his ears from 
the cold or storm. Its 
numerous pockets serve to 
: keep his hands warm and 
carry boyish necessities. 
There's no element of 
chance in buying boys' reef- 
ers here. You can have 
your money back if you 
choose. 

Little Boys' Reefers, now 
$2.48, reduced from $3- 5°. 

Bigger Boys' Reefers, 
$2.98, reduced from $4.00. 

Similar reductions on 
lower and higher-priced 
ones. 



For a Filter. 



The Head 
of the House 

can't help being interested 
in any practical device that 
will efficiently protect the 
water supply of the house 
from unsanitary conditions. 

That's just what the Le- 
land Filter does, protects the 
supply of the whole house — 
not of one faucet alone, but 
all the faucete; and does it 
thoroughly and efficiently. 

You'll be interested in I 
seeing how and why the Ice- 
land Filter filters. We have | 
one in operation in our store 1 
window. 



For Sleighs. Ought to Give Prices. 



Be Prepared. 



It's rather late, we know, 
but when the snow comes 
again, in all probability it 
will come for fair. 

And when it does come, 

' we want you to be prepared 

i to come straight to the big 

carriage repository and pick 

out for yourself a sleigh. 

It matters not what kind 
you want, you'll find it here 
and at prices lower than 
elsewhere. 

Xot a Word Wasted. 



EYES. 



Hurt you ? 

Twitch or smart or burn? 

Likely you need glasses — 
but it costs nothing to find 
out. Mine are guaranteed. 



In The Soup 

We serve every dinner 
time there is much of every 
good soup quality — it is in- 
vigorating, nourishing and 
palatable. And soup is only 
one of the long list of good 
things that make up our bill 
of fare. 



The Headline Will Catch a Grippe Vic 
tim Every Time. 



After La Grippe 

lest a worse thing befall, re- 
build the consumed tissues 
and renew the supply of red 
blood corpuscles with the 
quickest digestive and nutri- 
tive agent known, 

MALT EXTRACT. 



It Often Pays to Call Attention U 
Small Things. 



STEAMEAN. 

A new and valuable pre- 
paration for spectacles and 
eyeglasses, to keep them 
from steaming or frosting 
in different temperatures. 
Everybody that wears them 
knows how disagreeable it is. 
A box of STEAM FAX car- 
ried in the pocket and put 
on three or four times a 
week will prevent all trouble 
of this kind. 

Call in and let us put on 
a sample application. 

T!i is Is Good. 



Stable Blankets 
That Stay On. 

If you're looking to your 
horse's comfort and cleanli- 
ness, you can't afford to be 
without a stable blanket. 
The Palmer is the right kind 
—the stay on kind. 

You'll find the Palmer 
blanket on the horse's back 
in the morning instead of 
under his feet. They're fit- 
ted with two body snaps and 
one breast snap, and it's al- 
most impossible for him to 
shake it off. 

Every single Palmer, 
from the lowest priced to the 
highest is made of good, 
durable cloth, strongly 
bound and sewed. 

They're just as low in 
price as the cheap kinds, 
because we bought them low. 
A full line of them here 
from the plain double burlap 
at $1.00, to the wool lined 
quilted canvas at $1.65. 

Our line of Wool Blankets 
will interest you, so will the 
prices, $1.90 to $4.50. 



READY-MADE ADVERTISEMENTS. 



7M 



Good One for a Building and Loan As- I 

sociation. 



The Fruits of 
Your Labor. 

A man who toils away the 
best years of his life ought 
to have something to show 
for it when he reaches mid- 
dle life. He can have if he 
will plan properly in the be- 
ginning. 

Do not pay rent. Go into 
a co-operative building and 
loan association and get a 
home of your own with the 
money you would otherwise 
pay out to a landlord. Our 
plan is simple and perfectly 
safe. Let us explain it fully. 
Call or write. 



What Athlete 



Would Skip this Direct 
Appeal ? 



Athletes. 

Men and boys, we want you 
all to see our new lot of 
Worsted Jersey Sweaters. 
College colors and college 
ideas embodied. They are of 
good class and will be a use- 
ful and handy article all the 
year round for gymnasium 
and bicycling. These we sell 
will keep their shape and 
they will wear. Boys, $t; 
Men's, $2 and $2.50. 



No Nonsense in This One. 



Want a Mattress? 

We know you can be suit- 
ed here because we make 
them to your order and make 
them exactly as you want 
them. 

You can choose any kind 
you wish, hair, cotton, husk 
or cotton top, and we will 
make it for a price that will 
be wholly satisfactory to you. 



Quite Comprehensive. 



Good Watches. 

$1 to $50 in price. Three 
hundred in number. The $1 
ones are in nickel cases, but 
they're good time keepers, 
and we sell many of them. 
The $50 ones represent the 
top-notchers, solid gold cases, 
and warranted in all ways 
for a long period. Dozens 
and dozens of valuable 
watches are intermediate be- 
tween the extremes, as you 
will see by the following 
price list. 

Nothing but American- 
made watches sold here. 
Watches we can guarantee. 
They're good enough for us, 
and we doubt if there are 
better anywhere on this globe. 



A Strong Appeal to Women. 



They're Signs of 
Culture. 

Where embroidered linens 
are the most plentiful and 
the most charming in design, 
there look for the highest de- 
gree of refinement. Some 
women are too busy to find 
time for art needlework. 
Those who have the taste 
for it but not the time will 
be glad to share the bene- 
fits of these May sale spe- 
cials. 



For a Dry Battery. 



Four Times 

Stronger than any other dry 
battery, that's the guarantee 
that goes with the "New 
Standard" Dry Batteries. 
Four times stronger, more 
durable and only 25 cents 
each. 

If you've ever had the 
care of "wet" batteries, with 
their glass jar, sal-ammoniac 
solution, zinc and carbon, 
you'll appreciate the "New 
Standard," for it requires 
no care. Clamp on the wires 
and it instantly develops tull 
power, and when it becomes 
exhausted by use a new one 
costs no more than the sal- 
ammoniac and zinc required 
by an exhausted "wet" bat- 
tery. 



Gives Details and Prices. 



bummer 
Underwear 

There's nothing gained by 
buying cheap-made garments. 
The good-fitting, long-wear- 
ing, color and shape retain- 
ing kinds can be had here for 
less money. 

At twenty-five cents we of- 
fer balbriggans in cream, 
gray, and fancy blue and 
white mixed. Shirts and 
drawers. 

At fifty cents we display 
for your choice, balbriggans 
in cream, robbin's-egg blue, 
and clouded blue and white. 
Regular sizes and stout. 
Long and short sleeved shirts. 
For wheelmen we have the 
doubled-seated drawers. 



Straight at the Summer Girl. 



Nothing more likely to 
make a good-looking girl look 
gawky than average shirt- 
waist laundering. We've made 
a study of giving style and 
set to the shirtwaist we laun- 
der, giving it the extra 
touches that lift it above the 
ordinary. 



READY-MADE ADVERTISEMENTS. 



79 



Ought to have Described the Goods and Stated 
Whether Suits were for Men or Women. 



It will be ended 
when the lights 
go out. 

Lynch's public benefit suit sale 
ends to-morrow with the closing 
of the store. Come to-day, come 
to-morrow, there is quantity, there 
is style, there is worth in every- 
one of them. There is that turn 
to the collar, there is that wear 
resisting button hole, there is that 
shrunken interlining, there is that 
something when you put them on, 
they fit, they hang so unlike the 
conventional suits because they 
are Lynch's. Because there are 
none better. Until the lights go 
out Saturday, $10. 



Gives Particulars and Prices. 



Your 

Bicycle 

Enameled. 



If it needs re-enameling, bring 
it to us and we will do it in first- 
class shape, with three coats of 
the best enamel, which will make 
your wheel as good as new. If 
you bring frame and form, we will 
enamel it complete for $2.00. If 
you bring entire wheel, we will 
take it apart, enamel it, and set it 
up for only $3. All work guar- 
anteed to be the very best. 



Easy to Believe. 



Women's Wrap- 
pers, $1 each. 

Just calico wrappers, but an ex- 
cellent quality and in pretty pat 
terns. Neatly made and trimmed, 
too— some with braid, others with 
embroidery. Five styles in this 
lot. Not one that would not be 
considered a good value at a 
quarter more — many that are fair 
$1.50 values. About 600, fresh 
from the factory, ready this morn- 
ing at $1 each. 



4>j Excellent Introduction for Good Values. 



The Promptings 
of Prudence. 

Prudence should prompt you to 
read our store news, especially at 
this season. If there's virtue in 
economy, then our advertising 
columns plainly point the way by 
which that virtue can be put into 
immediate practice. Selling good 
merchandise at reasonable prices 
is honest trading. It is the kind 
of trading that has won and is 
winning fresh patronage to this 
store right along. Below we quote 
you a few specials for to-morrow 
and during the week. 



Good Side Line for a Newsdealer, 



"To Have 
And To Hold." 

Eight copies of this new novel 
and liberal quantities of all the 
new novels for 2 cents a day in 
our circulating library. 



For a Bicycle Iiepair Shojj. 



Bring in that 
Broken Bike 



and let us put it in shape for an- 
other season's service. 

Don't wait till you want to use 
it before you get it repaired, be- 
cause just about that time our 
shop will be so full of work that 
it will be sticking out of the win- 
dows, and you won't be willing to 
wait. 

The man in charge of our re- 
pair shop is there because he un- 
derstands his business, and the 
shop is equipped with everything 
he needs in order to do the work 
just exactly right. 

If your Automobile or Locomo- 
bile tire gives out, trot it right in 
here and we'll fix it for you. 

Prices? Well, they'll be just 
what they ought to be for the kind 
of work we do, and you'll be sat- 
isfied. 



Gets Right Down to Business at the Sta: 



Trousers from 
Leland's 

FIT — even if his tailor has to re- 
make them for you. They are 
guaranteed to wear well and never 
to rip. 

Quality is remembered long 
after price is forgotten, but in 
Dutchess pants the two — quality 
and low price — are linked. 

Leland's put more $4 and $5 
ones into the $3 pile just to make 
good Saturday's assault on the 
popular three-dollar kopje. 

Among the many, many pat- 
terns he has narrow-stripe wor- 
steds of medium weight, and 
priced from $2.50 to $5, that can 
be worn the year round with com- 
fort. 

Buy your pants at Leland's, 241- 
243 Main Street, and get your 
money's worth or your money 
back. 

$1 to $5 by easy jumps. 



More Stores Should Cater to Pits and 
Tell About It. 



If You Are the 
Owner of a Dog 

you can doubtless use some 
of our Dog Biscuits and 
Puppy Cakes. 

A complete line of Dog 
Remedies for the diseases of 
the dog. 



READY-MADE ADVERTISEMENTS. 



80 



For a Shoe Dealer. 



Brief and to the Point. 



Keep Off 
the Earth 



during this wet weather as much 
as possible — that is, keep as much 
shoe leather between the soles of 
your feet and Mother Earth as 
you can conveniently carry. 

It's wisest in the beginning and 
cheapest in the end to provide 
yourself with shoes having good 
solid soles — cold-proof and water- 
proof, if possible. 

We are selling exceptionally 
good shoes of just this sort for 
men and for women ; children, too. 
Well built, with broad, heavy 
soles and with stout uppers. The 
women's styles most as mannish 
in appearance, but not so clumsy 
or heavy as the men's shoes. 

Men's, $1.50 to £3.50. 

Ladies', $1.50 to $4.00. 

Boys', $1.25 to $2.00. 

Girls', $1.00 to S2.00. 



A Headline That Will Catch the Anxious 
Mother's Eye. 



CROUP. 



A few minutes' delay in treating 
some cases of croup, even the 
length of time it takes to go for a 
doctor, often proves dangerous. 
The safer way is to keep some 
good, reliable croup medicine 
constantly in the house. We have 
been rather cautious in recom- 
mending medicines to our custom- 
ers. However, we do not hesi- 
tate in advising C 's Croup 

Cure as a medicine that you can 
depend on. You should not be 
without it, 25c. 



Seasonable. 



Hang It Up ! 
Wall Paper ! 

Or let us do it for you — we are 
in the business. We guarantee 
our wall paper to fit, every time ! 

It fits not only the wall, but the 
room (we do not put a dining 
room paper in a sitting room), and 
it fits your pocketbook. 

We have every kind of paper at 
every price. 

7"V"*You are invited to come and 
inspect whether you buy or not. j 



Summerish Enough. 



White Lawn 
Dressing Sacques 

Littler prices for prettier gar- 
ments are rare. The lawn in all 
of them is of an excellent quality. 
Some are trimmed with em- 
broidery; others effectively set off 
with lace and ribbons. Former 
prices and present: 
$2.75 to $3.25 qualities now Si. 50 
$4 and $5 qualities now $2.50 
$8.50 qualities now 54 



Our Delicatessen Department 
is growing more popular every 
day. This week's specials are: 
Deviled Clams, 4c. each, 45c. doz. 
Minced Clam Pies, 10c. each. 
Crab Cutlets, gc. each, $1 dozen. 
English Bloaters, 7c. e., 4 for 25c. 

Be the First to Tell of New Things. 

New Neckwear at 
Leland's. 

Spring tendencies reflected in 
our handsome collection of the 
very newest from looms that 
originate. 

Quantity, quality, tones and de- 
signs of the first class. 

At fifty cents we show new 
twills and baratheas. 

New groupings or placing of fig- 
ures, units or bars on backgrounds 
rich and in shades not common. 

Imperials, puffs, squares, tecks, 
wide-end strings, bows, in all the 
latest forms at 



Seasonable and Reasonable. 

Coughing Yet? 

It certainly is unwise to let a 
cough run on , for frequent cough- 
ing naturally increases the irrita- 
tion in the bronchial passages. If 
your cough has become somewhat 
serious by this time, and you are 
wondering what to take, suppose 
you try Simon's Wild Cherry 
Balsam. It has relieved others 
and will relieve you. We don't 
say that it will cure a cough in one 
night, but 3 days' use will cure a 
long standing hoarseness, croup 
or bronchial cough. It doesn't 
dry up a cough but cures by cut- 
ting phlegm. We recommend 
it in all throat troubles. The 
price is 25 cents a bottle. 

Xo Beating About the Bush Here. 



How About Your 
Door and Window 
Screens? 

If you are building a new 
house, you'll certainly want it 
screened. That is one of our 
specialties. If we get the con- 
tract you have the satisfaction of 
knowing that we are always to be 
found if anything goes wrong; be- 
sides, all things considered, we'll 
likely give you a better job than 
you can possibly get from out- 
of-town parties. The main point 
is to get your order in now. The 
Screens will not be put up till you 
want them. Already there is a 
big lot of orders on the books, 
and in 30 days there will be a 
rush. No trouble to furnish esti- 
mates. Let us know your desires 
and we'll comply with them. By 
the way, we repair old Screens, 
1 and the work is done right. 



READY-MADE ADVERTISEMENTS. 



Sr 



A Tale of 

Men's 
Shoes. 



The only trouble with these is 
that there are not enough of them. 
Aside from that, this is one of the 
best shoe stories we ever had the 
privilege of telling you. 

There are only five hundred and 
ninety pairs of them, sizes 5, 7 and 
7% only. If you wear any other 
size this chance is not for you. 

These are $4 and $5 and $6 
shoes, and more of the $5 kind 
than anything else. Leathers are 
patent calf, box calf, tan oil grain, 
kidskin, seal grain and waxed calf- 
skin. Newest shapes — it's a sam- 
ple lot from a tip-top maker. 

$1.90 a pair 

and get here quickly. 



77/ is nd is selected from among those which 
have appeared in Printers'' Ink. It is shown 
here to give an idea 0/ the effects secured by 
good display. 



READY-MADE ADVERTISEMENTS. 



82 



Electrical Goods. 



Canned 
Lightning 

25c. a can. Attach 
wires and it is ready for all 
bell-ringing, gas-li.gh.ting, 

gas motor, medical and dent- 
ists' uses. Waranted four 
times stronger than any 
other of its class, and only 
25c. 

Electric Bell Outfits, 
£5c. complete. Russell-Tom- 
linson Telephones, $5 per 
set. Electric Lighting Gas 
Burners, Spark Coils, Bells, 
Door Pulls, Push Buttons, 
Insulated Wire, Etc. 



For a Jeweler. 



Sometimes jewelers are 
mistaken on the grade of 
watch movements. 

They are not sufficiently 
posted on movements to tell 
the grade, and frequently 
sell a cheap-grade movement 
at the price of a high-grade 
one. 

It can be seen that the 
average customer is an easy 
mark for the unscrupulous 
dealer. 

To be absolutely sure that 
you are getting the worth of 
your money you must be ab- 
solutely sure of the reliabil- 
ity of the jeweler. 

Our reputation has stood 
the test of twenty-three years 
of jewelry selling. 

Coal Dealer's Ad. 



When Coal 
Goes Up 

in price then you'll 
wish the important matter of 
replenishing the coal bin had 
been attended to earlier. This 
is our offer — does it strike 
you favorably? We will take 
orders now for the winter's 
supply, deliver it one ton at 
a time whenever you say, 
and agree to furnish it at 
the prevailing price, even if 
coal should go up to $7 a 
ton later on. Our present 
figure is the lowest in the 
city for good, clean, honest 
quality Lehigh Coal. Shall 
we have your order? 



For A Restaurant. 



It's Like Eating 
At Home 

to take a meal at 
Brown's Restaurant. Menu 
and service the best. Ap- 
petizing dinners and lunches 
for 25 cents. 



Fish Dealer's Story. 



Fresh Fish 
Expertly Cleaned 
and Handled 

Clams, lobsters, crabs and 
scallops the freshest to be 
obtained. The best sea food 
of every kind in season. 



A Petticoat Specialty. 



A Decidedly- 
New Feature in 
Ladies' Petticoats 

To be in fashion the up- 
per part of your dress skirt 
must be very close and snug. 
To carry out this effect the 
latest in Black Silk Petti- 
coats have Jersey tops above 
the ruffles, which does away 
with all unnecessary fullness 
under the dress skirt. We 
are showing some black cord- 
ed ruffled silk skirts with 
the new Jersey tops that we 
think you will like. Exam- 
ine them at our Skirt ana 
Corset Department. 

They are $10 and $11 
each. 



For Standard Pocket Knife. 



"Toad Stickers." 

If you've a pocket knife, 
that "makes you tired" 
every time you try to use it 
— a regular "toad sticker" 
with pot metal blades that 
neither stay shut, stay open, 
or stay sharp — then we're 
sure you did not buy it 
here. 

Ours are not that kind. 
Ours are the famous "H. & 
B." or the "Holler"; and if 
you ever bought either of 
those kinds here that have 
shown any signs of the 
above symptoms we'll give 
you a new one for a poor 
one, or your money back. 



The Carriage Dealer. 



Straight Talk to 
Carriage Buyers 

We can sell you this week 
a carriage that you cannot 
duplicate for the same 
money anywhere in Con- 
necticut. 

ihere are a dozen good 
carriages, first-class in every 
respect, that we are going 
to move this week and in 
order to make a sure job of 
it we have marked them 
down — below cost — pick 
yours out quick. 



READY-MADE ADVERTISEMENTS. 



83 



A Good Cigar Ad, Could Be Used F01 
Other Lines. 



Misrepresentation 

Misrepresentation is the 
greatest fault of the age. 
Have you suffered from it? 
If you are a smoker of 
cigars you certainly have 
noticed the tendency to in- 
vest cigars with qualities 
they really do not posses?. 
Business worked up on th.it 
basis should not and wiU not 
last. There must be good 
faith and confidence in 
every transaction between 
buver and seller. 

Mural: Try the Tom 
Hood Cigar and you will 
find no misrepresentation. 
We guarantee it absolutely 
satisfactory. 



Calculated to Inspire Confidence. 



Ask Your 
Neighbor 

if she buys groceries of us. 
If she does, she will tell 
you of reliable goods, honest 
prices and quick delivery — 
all of which you may not be 
getting. We haven't a cus- 
tomer to whom we would 
hesitate to refer you. If 
your neighbor is jealous of 
her success, give your orders 
to us — the success will then 
be yours. Here are some 
pleasing things at pleasing 
prices: 



There's Information In This Ad. 

Rubber Boots. 

Woonasquatucket is a 
long word. It looks at first ! 
glance some like Woonsocket. j 
So do the rubber boots 
bearing these names look 
something alike, but when 
it comes to wear there's a 
difference. Take note. 

We sell the genuine 
Woonsocket Boots at $2.48, 
the Woonasquatucket at 
$2.25, the Goodyear Glove 
brand at $2.75, and the very 
best boots made, the Gold 
Seal brand. 



The Whole Story In a Few Words. 



Men's $13.50 and 
$15 Suits at $10. 

Two hundred of them — 
our regular sorts of fancy 
cheviot and worsted business 
suits. A good many of 
them have the popular 
double-breasted vest. What's 
wrong? Nothing — we're too 
busy to worry over little 
lots. That's all. Will you 
help us and yourself? 



For a Bowling Alley. 

Nervous and excitable men 
often make life a burden to 
their more healthy brethren. 

A few games of that 
health-giving sport, bowling, 
cures that sort of thing. 

After all physicians fail 
try bowling. 

Life Insurance. 



Putting Off 

insurance is putting off pro- 
tection. Just now you may 
think you don't need it — ■ 
but should you die, th;n 
your family would be loft 
without protection. Our in- 
surance is the right kind of 
protection. Secure it now. 



Cut Prices Explained. 

Umbrellas. 

The newest umbrella folds 
up. You can carry it in a 
uress suit case. Silk, $5. 

But there are a hundred 
other sorts here — union 
taffeta, $2. Pretty handles- 
some silver mounted. These 
for women. 

Here are some all-silk 
Umbrellas, 26-inch, fine 
handles — some silver mount- 
ed — $2.90 instead of $3.75. 
Maker's loss — saved borrow- 
ing money. 



For a Grain Dealer. 



We Watch 
The Market 

very closely, all the time, 
and when the buying of a 
big lot of hay or grain will 
enable us to sell below 
others, or to offer a better 
quality at the same price, 
we don't hesitate to buy it. 

We have the facilities for 
handling big lots, as well as 
the outlet for them. 

Prompt, free delivery. 



Gets Very Close to You. 



Don't Slight 
the Underwear. 

Don't say that the old gar- 
ments will have to do. No 
doubt they have thinned 
down until you can see 
through them anywhere. 
Have the kind that will ad- 
mit of your braving the bit- 
ter weather of winter with- 
out fear or discomfort. We 
sell the very garments you 
should have for $1. When 
you examine them you'll 
think so, too — but when you 
get into them you'll be sure 
of it. All sizes. 



READY-MADE ADVERTISEMENTS. 



84 



For Fishing Tackle. 



For Bath Accessories. 



A Good Catch 

doesn't always depend upon 
the streams and the weather 
— good tackle and "know 
how" count for much more 
than luck, too. 

We've the kind of tackle 
the know-how fisherman is 
glad to buy R & S . 

Every good thing you'll 
want to use in fresh-water 
fishing, at catching prices — 
more kinds and better prices 
than elsewhere, or money 
back. 



Lazvn Mower Repairing. 



How is your old 
Lawn Mower ? 

Does it need adjusting or 
sharpening? If so, bring it 
here. Our facilities for do- 
ing the work are the best 
in the city and skilled me- 
chanics only are employed. 
Our experience in this line 
is a long one and every ma- 
chine entrusted to our care 
will leave the shop in a first- 
class condition — in fact, it 
will cut and run as good as 
new. 



Carries Conviction. 



Felt Mattresses. 

Tutting layers of cotton 
in a tick does not make a 
felt mattress. It requires 
special machinery to felt the 
cotton. 

Ours are real Felt Mat- 
tresses and are superior in 
comfort and durability to 
the mattresses that are not 
felted. 

We guarantee that ours are 
felted mattresses. See that 
you get such a guarantee 
before you purchase. 



For a Grozving Business. 



The Store is 
Growing. 

It is easy for even the cas- 
ual customer to see that the 
store is growing, and it's 
easy to see the reason for it. 
The greatly enlarged first- 
floor salesrooms, the in- 
creased stocks, more care- 
fully chosen goods, bettered 
service and more tempting 
prices tell why the store 
grows. But it's only the 
beginning; come when you 
will; see if the store isn't 
each day bettering some of 
its opportunities for help- 
ing you. 



Your Bath. 



You need more than water 
and soap. 

Let us offer a few sug- 
gestions — things that make 
bathing a delight. 

Loufahs, over aluminum 
rustless frames with wood 
handles, the cleanest and 
best for your bath; this is 
a special price, 25c. 

Bath straps, one side Lou- 
fah, the other a rough, Turk- 
ish material, edges leather 
bound, 40 and 50c. 

Bath mitts, 15 to 50c. 

Flesh brushes, bathing 
caps and other accessories. 
A most valuable flesh brush 
is a combination of rubber 
and bristles — new and very 
effective. 

Last, but not least impor- 
tant, is Dorothy Soap — $1 a 
dozen. 

We have all these things 
— surely you need some of 
them. 

The telephones and our de- 
livery service put our whole 
store right at your elbow. 
Use both freely. 



Tells Something, Then Stops. 



The King $2 
Shoe for Men. 

Do you pay $2 or $2.50 
for your every-day shoes? 

Then see the King and 
you'll find it to be better than 
any other $2 shoe that you 
ever wore, or equal to any 
$2.50 shoe that you'll find 
elsewhere. 

Made of Cream Calf, a 
smooth, durable and com- 
fortable leather. Every shoe 
stamped with the Cream Calf 
trade-mark on the sole. Dou- 
ble soles; three rows of 
stitching all around; perfor- 
ated cap; also in Russia Calf. 
All sizes, all widths, in both. 



For Pianos. 



Xo better idea of the pop- 
ularity of the Stone Tiano 
can be had than from the 
fact that the demand neces- 
sitates the output of 6,000 
of these instruments this 
year. Awards for general 
excellence at Chicago, Nash- 
ville and Birmingham attest 
to its merits. We prefer to 
have you call at our ware- 
rooms — the Stone will sing 
its own praises. If you can- 
not call, a postal request 
will bring you a handsome 
catalogue descriptive of nine 
styles of Stone's Fianos, Up- 
right and Grand, together 
with prices. It's likely we 
can let you make the terms. 



READY-MADE ADVERTISEMENTS. 



85 



A Bargain from a Bankrupt Stock. I 



Challies, 

Newest styles for Friday at 
2%c. Not from The Leader — 
but direct from the mills, 
where they have been print- 
ed since The Leader was 
closed. They represent the 
very daintiest of Spring 
newness and come in an al- 
most endless variety of 
styles and patterns, in both 
light and dark effects. Very 
good quality and splendidly 
printed. You buy them for 
less than half price to-mor- 
row. 



Keeps People from Getting "Ditched.' 



Block Signal Serv- 
ice in a Drug 
Store. 

The greatest railroad com- 
panies of the country em- 
ploy the best engineers and 
most careful trainmen. Yet 
they spend thousands of dol- 
lars in equipping their roads 
with the block signal system 
so that they can be absolutely 
sure of the best service and 
of the public safety. 

So, in our Prescription 
Department, we have a 
"Block Signal Service" in 
our "Checking" system. We 
employ competent men to 
prepare prescriptions, but 
we do not stop there. Each 
man's work is checked and 
verified by another before we 
permit the medicine to be 
taken from the store. 

It is quite reasonable to ex- 
pect good medicine from 
Stemmerman's. Active de- 
mand keeps the stock fresh. 
And again the active de 
mand warrants us in carry- 
ing a large variety of goods 
so that nearly every demand 
can be promptly met. Again 
the active demand brings us 
to a reiteration of our motto, 
"Quick sales and small prof- 
its." Careful work at rea- 
sonable living prices. 



Hammocks. 



In the Lap of 
Luxury. 

Solid comfort is luxury 
and our hammocks arc made 
with a look of comfort 
stamped on every fiber. 

They are well-made ham- 
mocks— strong, lasting and 
beautiful to look upon. 

Our hammock prices, like 
all our prices, are somewhat 
lower than the other fellow's. 
Here are a few to judge 
them by: 



The Kind that Sells Goods. 



Eyeglasses. 



Maybe you do not need 
glasses at all; but one thing 
certain, you cannot fit your- 
self. It should be a crime 
to sell glasses out of a basket 
— like scissors or thimbles. 

Will you be sure? 

We offer you help that 
helps — safe spectacle fitting, 
or a definite assurance that 
you do not need glasses or 
candid and unbiased advice 
to consult an oculist. 

We fill prescriptions for 
prices altogether fair. 

If your glasses pinch or 
are crooked, let us adjust 
them — it's no more to us 
than telling the time of day, 
but it's a big help to your 
comfort. 

Do you know how little 
really good eyeglasses need 
cost? $1.50 — the spring is 
1 ok. gold, the side pieces are 
gold filled. Xo frames. 



This One Tells of Gift Goods. 



Are You Invited 

To any weddings, birthday 
or other "gift" events? If 
so, lend us your ear. 

Big discounts now during 
the invoicing period, on Rich 
Cut Glass, Rare China, Ele- 
gant Clocks and Bronzes and 
Fine Silver. 

Save a few dollars or 
make a more elaborate gift 
at no more expense. 

Special — Ladies' Solid Gold 
Filled Watches from $10 up- 
wards. 

Ladies' A 1 Solid Gold 
Watches from $15 upwards. 

Gents' Solid Gold Filled 
Watches from $15 upwards. 

Gents' Solid Gold Watches 
from $35 upwards. 



Sounds Honest. 



The Empress 
$1.50 Shoe for 
Women. 

"A dollar and a half too 
little to buy a good shoe?" 

Too little to buy the best 
shoe or the next best, but 
not too little to buy a good 
shoe here. 

This shoe hasn't the style 
or the finish of our higher- 
priced shoes, but it's an hon- 
est shoe, and therefore a 
good shoe. 

It's well made, the mate- 
rial is good and you'll find 
it durable and comfortable. 
In different styles of toes. 
Lace and button. Patent 
leather cap. 



READY-MADE ADVERTISEMENTS. 86 



^P@©^©©©©®^^^ iP^P^ff£^©^P®©©©©@^P 



Dress Goods as 



m 
m 

m * 

I Christmas Gifts. | 

• I 

g| Sometimes it is hard to be thankful— if ^ 

g*) the Christmas season has been looked forward ^ 

^ to as a time where there may be a little more ^ 

g| put into the empty life, and the gifts that ^ 

g^ come are merety fol-de-rols. So Christmas ^ 

g| after Christmas we almost urge you to buy ^ 

g| dress goods, or stuff for good warm petticoats, ^ 

^ or skirt or wrapper made up. ^ 

gl And an}^ of these things look gift-like ]? 

g| enough when put up in the neat boxes we ^ 

g| have ready, or prettily banded. It is not ^ 

£n alone to those in abject poverty that sensible ^ 

g| gifts bring most joy. H 

g| Ten } T ards of newest Percale for $1.25. ^ 

g^ Ten yards of Seersucker for $1. Ten yards of ^ 

g^ Dress Gingham for $2. ^ 

g| Full dress pattern of black serge, cheviot, g* 

g| granite cloth or armure — $2.25 to $6. ^ 

g| Full dress pattern of colored serge, cheviot, ^ 

ggj armure or fanc}^ suiting, $2.25 to $7. ^ 

g^ Those we've told of are neatly banded ^ 

^ and tied. H 

g| Dress patterns in boxes — with needed ^ 

H trimming, $2.50 to $5.50. ^ 

This ad is selected from among those which have appeared in Printers 1 Ink. It is shown 
he e to give an idea of t lie effects secured by good display. 



READY-MADE ADVERTISEMENTS. 



*7 



Summer Underwear. 



You Need a 
Change 

of weight in your underwear. 
The kind you have been 
wearing during Winter and 
Spring is too heavy for warm 
Summer weather. 

We have a special offer to 
make and a very seasonable 
one. 

Men's fine Balbriggan shirts 
and drawers, made of Egypt- 
ian combed silky fibred cot- 
ton, overlocked stitch patent 
seams. They come in Ecru, 
blue, salmon, pink and plain 
brown, and are in just the 
right weights. 50c. 



For a Restaurant. 



A Nice Juicy 
Steak. 

When vou want one of 
these waistcoat expanders and 
want it cooked as it should 
be cooked, come to this place 

all the fixin's — all the side 
issues — and heaps of satisfac- 
tion go with every one. 



Beer. 




Oh, yes ! 




You wish you had 


order- 


ed a case of beer for 


to-day, 


but you didn't. 




It isn't our fault; 


we had 


plenty of it ready to 


deliver 


at your order. 




Don't get caught 


napping 


next Sunday. 





For a Coal Dealer. 



Six dollars is 


all you 


need 


pay for the best coal that is 


mined, and we 


deliver 


fur- 


nace, stove or 


chestnut 


size 


at this price. 


This is 


the 


only coal office 


in .town 


sell- 


ing clean, well- 


■screened 


coal 


at $6 per ton. 


\ OU can 


pay 


$6.50 elsewhere 
to. 


if you 


want 



Spoiled for Lack of a Price. 



Workingmen's 
Clothing. 

The sincerity of our adver- 
tising must be apparent when 
we advertise working gar- 
ments at standard prices 
knowing that inferior gar- 
ments that look like ours are 
selling elsewhere all the way 
from 30 cents to six bits. 

C garments always get 

preference when known — no 
man willfully buys cheaper 
after his first C suit. 



Headlines that Tell Something. 



Kitchen Cabinet 
$2.50 

Made of hardwood for 
hard service. Three shelves 
inside, one big drawer below, 
ten ventilatinig door panels. 
Better than a closet in a 
kitchen. 



For Coffee. 



To Have and 
To Hold ! 

We have a mighty good 
trade on Coffee. We have 
it and we hold it — once a 
coffee buyer here — always 
one. 

For 35 cents we have a 
Mocha and Java Coffee that 
is absolutely the best coffee 
sold in Connecticut. 

It isn't the best to-day and 
the next best to-morrow — it's 
the best all the time — and the 
people who buy it all the 
time know it. 

This 35-cent coffee is the 
best we sell — it's the best 
any one sells — no matter what 
price you pay. 

For 25 cents — we might get 
30 or even 35 cents for the 
coffee we sell at 25 cents, but 
we don't do it. 

We wouldn't sell so much 
if we did, and fifty pounds at 
a small profit is better than 
two pounds at a big profit. 

Easy to figure that out, 
isn't it? 

We have a roaster that 
roasts coffee to the finest 
point of perfection, three or 
four times a day, and a 
grinder to grind it as fine as 
vou choose. 



Told in a Way that Carries Conviction. 



Men's Trousers $5 

Pure worsted and stylish, 
too. Smartly cut, with 
shapeliness that stays. All 
the difference in the world 
between pure worsted trou- 
sers and the cotton-mixed 
masqueraders that look pret- 
ty in the clothes shop but 
wrinkle and shrink at a rain 
splash. 

You know the character of 
the clothes we sell — you shall 
not be more particular about 
their goodness than we. If 
their looks please, depend on 
their quality — we've tested 
that; and only stylish mak- 
ers cut our clothes. Pure 
worsted stripes, very dressy 
styles, $5 a pair. 

They're such as you've 
known at $6.50 to $8 a pair 
— and sold to-day for as 
much in good clothing stores. 



READY-MADE ADVERTISEMENTS. 



Some Straight Talk. 



Bowling. 



Short Talk on 
Hamburg Steak. 

And by the way, who has a bet- 
ter right to tell you about Ham- 
burg steak ? 

Who makes more of it? Who 
sells more of it? Who has better 
facilities for making it, or more 
choice material to put into it? 

No one in Connecticut; that's 
certain. 

The Hamburg Steak you see in 
most stores isn't fresh — a good 
deal of it is doctored — embalmed 
if you wish. It comes to most 
stores in the morning; it may have 
been made fresh that morning, or 
it may not — that's left to the hon- 
estv of a not always honest dealer. 

It stands around the store all 
day; at night there are 10 or 15 
pounds left. 

What's to he done with it? 

If it isn't doctored with chem- 
icals, any one, the next morning, 
can tell it isn't fresh— if it is treat- 
ed with Freezem or Preservaline, 
it's hard to tell from the good 
kind. 

That's the sort of Hamburg 
Steak you DON'T or CAN'T 
buy at the Public Market. 

Ours is ground fresh five or six 
times a day— it isn't chuck full of 
suet, but is made up of the choic- 
est beef trimmings from the finest 
beef. 

Our price for Hamburg Steak 
this week is 10c a pound. 



Delicatessen. 



A Hot Fire 
On a Hot Day 

Is a thing of the past for house- 
wives—Cold Roast Beef, Cold 
Roast Mutton, Cold Roast Veal, 
Cold Tongue, Cooked Corned 
Beef, Boiled Ham. 



Here's a Hint for Trolley Line Managers 
Everywhere. 



Outings for a 
Dime 

On the Trolley Car. 
Chapter xviii. 
When you have Insomnia, 

Go to Devon Avenue. 
On the nights when you are hot 
and restless, and the goddess of 
sleep has passed you by, try a ride 
to Devon avenue, the end of the 
North Clark Street line. Accom- 
panied by a genial companion and 
a good cigar, the trip is one to 
quiet the nerves and rest the brain . 
There are many things to see and 
talk about as you go rapidly along 
over the long round trip of sixteen 
miles. (The last car leaves Devon 
street going south at 12.30 a. m.) 
This is a favorite trip, day or 
night. Cars start at Monroe and 
and Dearborn, round trip, 140 min- 
utes, cost 10 cents. 



Home From 
Vacation 

feeling good, strong and healthy. 

Wouldn't it be better if you 
kept yourself feeing that way all 
the time ? 

A few games of bowling each 
week will keep your health all 
right and make your muscles hard 
and firm. 

Do your bowling at the finest 
alleys in New England. 



Beer and Ale. 



Warm Sundays 

are made enjoyable by the pres- 
ence of a case of good cleanly 
bottled lager or ale. 
A postal card does the work. 



Ought to be More of Such Ads as This. 



Your Horse's 

Shoes 

Affect his speed, his gait and the 
amount of work he can do. If 
your horse is lame or faulty gaited 
he needs our expert's attention. 

Our charges are the same as 
other shops. 

We call for and deliver your 
horse free. 



For a Bowling Alley. 



Be strong in mind and body ! 

Be a bowler. 

Four regulation alleys. 



In Attractive Offer of Credit. 



Cameras on 
Weekly Payments 

We give you choice of any 
camera — we sell it for what it will 
cost you for cash elsewhere and 
make the amount of payment each 
week to suit your convenience. 

This proposition hundreds are 
taking advantage of. 

Use of dark room free to all 
picture takers. 



Xot Too Late. 



Porch Furniture. 

Not done selling Porch Furni- 
ture by a long ways. Had to 
order in a lot. 

Willow and Rattan Tea Tables 
— 22 and 24 inches in diameter. 
Just the correct thing for those 
porch gatherings. Add style and 
comfort. 

$2.50 and $3. 

Fat Porch Rockers, with im- 
mense arm rests and ponderous 
high backs — the very essence of 
somnolent comfort — $2.50. 



L.ofC. 



READY-MADE ADVERTISEMENTS. 



89 



A Good Side Line That Is Helped, by I It's a Good Idea to Offer Some Simple 
the Maker's General Advertising. Service like this without Charge. 



You'll Never 
Be Sorry 

for it if you buy a 
graphophone or a phono- 
graph. If you don't buy 
one until you've heard 
somebody else's, and realize 
how much genuine enjoy- 
ment you've missed, you'll 
be sorry you didn't buy it 
before. 

The largest stock of 
graphophones, phonographs 
and supplies in town — really 
the only complete stock — is 
here. 

Graphophones at $10, $12, 
$15. $20, $25, $50 and $55, 
Phonographs, $30. Records 
(1,200 to 1,500 on hand to 
select from) 50 cents each, 
$5 per dozen. 

The $20 penny-in-the-slot 
graphophone will soon pay 
for itself, if placed in a pub- 
lic place. 



All Right. 



Here's a Sure 
Cure for 
Blackheads. 

One of the most annoying 
and persistent skin diseases 
is that 'commonly known as 
blackheads. 

To the thousands who suf- 
fer from this disfiguring dis- 
ease we earnestly recommend 
Velvet Skin Lotion. 

Your money back if it 
fails to cure. 

25 CENTS AT . 



Note the Strong Combination of a 
Definite Description and a Price. 



A Library Table. 

Of course everybody 
hasn't a library. but the 
beauty of this table is it's 
perfect adaptability for the 
sitting room — and everybody 
has a sitting room where 
com tort should reign. This 
table will assist largely in 
comfort. Solid oak, highly 
polished by hand, top 40-28 
inches, fine bead carving 
about the edge and on the 
draw; heavy square legs, 
mounted on casters, under 
shelf for books or napers. 
As handsome a table as 
we've ever seen for the 
money. That's why we 
bought a lot of them. Well 
worth $8, but just now we 
are selling them at $5-75- 

Same style, a size smaller, 
no under shelf — $4. 



Crooked Glasses 

are not only an annoy- 
ance, but a positive injury 
to the eyes. Proper adjust- 
ment means proper fit and 
focus. Let us adjust your 
glasses properly, without 
charge, and you'll appreciate 
the improvement. We're 
gladly at your service. 



An Appeal to Dog-owners. 



Do Fleas 
Torment 
Your Dog ? 

Some dogs and cats do an 
awful lot of backbiting. Do 
yours? Why not spend a 
quarter and get Simon's 
Flea and Mange Cure? It 
will be money well invested, 
for it will free the animal of 
fleas or cure it of mange. A 
humane man dreads to see his 
dog suffer, and what woman 
would not sa> her pet tabby 
from destruction? Our cure 
is absolutely non-poisonous, 
and not offensive in the least 
to apply. It is best used 
with a sponge, like castile 
soap, and comes in conven- 
ient jars. We've perfect con- 
fidence in it and would like 
you to try it. 



Lacks Nothing but Prices. 



The Wise Hunter 

will come straight to 
this store if he is looking for 
a good shotgun. Whether 
you want to buy or rent it's 
all the same. We'll do bet- 
ter by you than any one 
else. 

Didn't know we rented 
guns? Well, we do; lots of 
them. 

Double barel, single bar- 
rel, Winchester — all the good 
ones. 

Powder, shot and shell? 
Sure. 



Just in Time. 



Cheap Warmth ! 

Between-seasons is the 
very time you most need a 
gas heater! It's the cheap- 
est and most troublesome 
kind of heat. Any size 
heater you want at any price 
you wish to pay will he 
found here. Better buy one 
— it's dangerous to sit in a 
chilly room! 



READY-MADE ADVERTISEMENTS. 



90 



Very Good. 



For five years we've been 
making and selling White 
Pine Cough Syrup — with tar. 

Nearly every day some new 
customer has called for "that 
cough syrup of yours that 
Mr. or Mrs. So-and-So recom- 
mended to me." 

Now this increasing de- 
mand has made us hustle to 
keep up, particularly the last 
month. We sold double the 
number of bottles in Febru- 
ary that we did in tne corre- 
sponding month last year, and 
all because 

It hits the spot, 

It stops the cough. 

It cures the cold. 

Twenty-five cents a bottle 
and to be had only at 



Is There Any Good Reason Why 
Photographer Should Not Print 
Prices? 



The Permanent 
Kind. 

Is what you want when 
buying photographs. 

Of course you want an 
artistic pose, want a nice fin- 
ish, too. 

But what do the pose and 
finish count for if the pict- 
ure fades quickly? 

You get pose, finish and 
(permanency in our photo- 
graphs, that's why everybody 

who knows says 's are 

the best. 



Straw Hats. 



You Want One 
"About Now." 

It's refreshing to see the 
new straw hats — it's re f resil- 
ing to wear them. They're 
such an agreeahle change 
from the felt headwear — and 
they're so universally be- 
coming. If you wish to sec 
t he new straw hats at their 
best, you must come here. 
There are none here that 
you'll frown upon. Prices 
will not make you wince. 
Judge by them. 



A Hammock Ad. 



Hammocks. 

A most necessary adjunct 
to outdoor life during the 
Summer season, whether sus- 
pended on the veranda or 
under the trees. We show a 
complete line from the plain- 
est Palmer with spreader at 
50c to the "Utopia" adjust- 
able at $4-00, with a great 
range of all the intermediate 
prices. 

(Note our window show.) 



Eye-glasses. 



Cheap Eye-glasses and 
Spectacles — slighted work — 
are frightfully expensive in 
the end. "Not how cheap, 
but how good," should be the 
motto of all who need optical 



rork. 



Another for Real Estate. 



Ask Doty 



About a new two-tenement 
house with barn near Ed- 
wards street. Home has 
thirteen rooms; barn has five 
stalls and large shed. Price 
$4,500. 



Wash Goods. 



Textiles Light 
And Airy. 

The wash goods counter is 
the summer standard by 
which a woman takes the 
measure of a dry goods store. 
We wouldn't dare to fall 
short of any woman's expec- 
tations. But we do better, we 
show them more wash goods 
than they expect to find, in 
qualities better than they're 
looking for, at prices lower 
than they really expected to 
pay. The result is obvious. 
Here arc some new May sale 
features that give emphasis 
to our wash goods supremacy. 



Tomato Talk. 



8-Cent Tomatoes. 

Where, if not here, would 
you think of buying a can of 
excellent tomatoes for 8 
cents? 

And yet this is the low 
price we have put on them 
for the balance of the week. 

Most people associate 8- 
cent tomatoes with something 
unfit for gastronomic con- 
sumption. 

Such people have been bit- 
ten by the exaggerated mis- 
representations. 

This 8-cent tomato story is 
a truthful one, it's founded 
on fact and backed by our 
own guarantee. 

These tomatoes are raised 
and packed in one of the big- 
gest and one of the cleanest 
packing houses in all Mary- 
land. 

They are packed at that 
period of their existence 
known as maturity. 

That is to say in the full- 
ness of their strength, at a 
time when the meat is red 
ripe, yet solid and perfect. 

We've got faith in these 
tomatoes, and we want to say 
right now, if they don't suit 
your money will be returned. 



READY-MADE ADVERTISEMENTS. 



For Overcoats. 



My overcoats are comfort 
and satisfaction bringers — 
well made and fit and hang 
just right. They are econ- 
omical because they are dur- 
able. Fabric, lining and 
tailoring are of the best. 
They are stylish, being the 
latest product of first-class 
makers. If you can buy as 
good a coat elsewhere you'll 
pay more for it, be the price 
$8 or $18. It won't take 
but a moment's time to drop 
in and try one on. You're 
pretty sure to find what you 
need and at just the price 
vou want to pay, as the stock 
is a big one and complete in 
all grades. 



Attractive. 



Morris Chairs. 

These comfort-givers are 
here in plenty — made in oak, 
mahogany and mahogany 
finish, upholstered in velour, 
corduroy, leather or any 
material you wish. 

These chairs are very 
handsomely designed, are ad- 
justable and an ornament to 
any house. 

There is a wide range in 
prices, but we sell you a good 
one for $5.00. 



Just to Break the Monotony. 



Every Gentleman 
Should Wear 
a Fancy Vest. 

No other feature of the 
wardrobe adds so much to 
one's appearance. Fancy 
vests break the monotony of 
that sameness which is ap- 
parent if you wear one suit 
an entire season. We have 
fully 30 styles — in all the cor- 
rect shadings and prices — be- 
gin as low down as $3.00. 



A Good Scheme. 



Rubber Heels 
Free ! 

All shoes purchased at the 

— Store, for which $2.50 

or upwards per pair is paid, 
will be fitted with a pair of 
rubber heels. Rubber heels 
will relieve the nervous sys- 
tem from the constant jar oc- 
casioned by the use of hard 
leather heels. All doctors 
and scientists recommend 
them unqualifiedly. Try them 
once and you won't go with- 
out them. Other stores 
charge you from 50c to 75c 
a pair for them. Buy your 
shoes here and you'll get 
them free. 



Perfume. 



Are you acquainted with 
"Garland of Violet" per- 
fume? It's the nicest of all 
the violet perfumes. Come 
and see it, an introduction 
will cost you nothing. It 
makes lasting friends, 40c 
half ounce, 75c ounce. 



A Music Teacher's Scheme. 



A Special Offer to 
Music Scholars. 

to all beginners who have 
never taken lessons on piano 
or organ, who will leave 
their names at our store be- 
tween now and March first, 
we will give 10 lessons for 
25 cents each. Just one-half 
our regular price. This of- 
fer will not last, so come at 
once. In 10 lessons you will 
be able to read the music 
and know something about 
what you can do on the 
piano. First class instruc- 
tion guaranteed. Miss 
Bertha Schminky, teacher. 



Tells of Low Prices and "Why. 



Special Offering 
of Comfortables. 

Very early in the season 
we placed our order for com- 
fortables. The price of cot- 
ton batting was lower than it 
is to-day; the price of print 
was lower than it is to-day ; 
the price of silkalene and 
satine were lower than they 
are to-day. 

These comfortables of ours 
were made by good reliable 
people in a strictly clean 
factory, consequently we are 
in a position to offer you 
superior made comforts at 
lower prices than can be 
found in town or out. 

Our very cheapest number 
is made well and the $1.50 
grade is covered with silka- 
lene, tufted with German- 
town yarn and lined with 
good quality cotton batting. 
Other qualities up to $4.50 
each and every number great 
value. 



For a Cough Syrup. 



Frosty Air 

Will doubtless bring back- 
that troublesome cough. 

If you use Simon's Wild 
Cherry Balsam you will be 
free from the hemming and 
hacking that so often is 
started by autumn dampness 
and chill. It cures in the 
rational way, by cutting the 
phlegm, soothing and healing 
inflamed bronchial passages. 
Price 40 cents per bottle. 



READY-MADE ADVERTISEMENTS. 



For a Bowling Alley. 



For an Optician. 



A Firm 


G 


rip 




on a 


good 


, long 


ife is 


what you'll 


have 


if you take 


plenty of good 


scientif 


c ex- 


ercise. 








Bowliner 


is a 


model 


sum- 


mer sport. 


It 


takes 


every 


bit of laziness 


out of 


your 


body. 









Some Interesting Facts Interestingly 
Told. 



The Balance 
Wheel. 

Look inside your watch a 
moment. The balance wheel 
is making 18,000 vibrations 
an hour, if it's in good con- 
dition. Tf the movement is 
sluggish there's something 
wrong. It will move 3.558 
miles in a year and require 
less than one-tenth of a drop 
of oil to make the run. But 
it needs that little badly. The 
least increase of friction on 
the bearings alters the mo- 
tion. 

Don't take chances. Let 
us clean, oil and put your 
watch in order for a year. It 
doesn't cost much, and we 
are responsible for it there- 
after. It will pay you. Ex- 
amination and regulating 
free. 



Photographic Pointers. 



When You Buy 
Photographs 

buy good ones; cheap 
photographs fade quickly 
and are not fit to be kept in 
sight. At our studio we 
make nothing but the finest 
photographs, and our repu- 
tation has grown to such an 
extent that in Hartford and 
vicinity the phrase "Lloya s 
are the best" has become a 
byword. 

.Make appointments by 
telephone 11 7-3. 



Not a Word Wasted. 



Golf Set $5. 

We sell a complete Golf 
set, consisting of one Driver, 
one Cleek, one Lofter, one 
T'utter, one brown canvas 
Caddy T\ag, one rubber Tee, 
one book of Rules and In- 
structions, and three well- 
seasoned Balls for $5, and 
deliver it free anywhere in 
the U. S. for 50c extra. 
Most dealers charge $8 for 
this assortment. 



Wink and Blink. 

Many children are allowed 
to wink and blink through 
the day's study, and at 
home, with a book six or 
eight inches from the eyes. 
During childhood the ocular 
nerves and muscles are very 
sensitive, and may be ex- 
posed to severe inflammation 
and strain by overwork. 
Greater demands are now- 
made upon the eyes of both 
children and adults than 
formerly. New employment, 
new amusements, new fash- 
ions, increase the exactions 
laid upon these sensitive and 
delicate organs. Where a 
child was formerly doped 
with drugs for nervous and 
muscular troubles he is now 
cured with glasses. 

EXAMINATION FREE. 



Interesting 



Two Kinds of 
Java. 

There are two kinds of 
Java Coffee — the genuine Old 
Government Java and the 
other kind. 

The Old Government Java 
crop is sold annually at auc- 
tion by the Dutch Govern- 
ment — and it has never been 
so high in price as it is this 
year. The other Java coffee 
has never been so cheap. 

We are selling the best Old 
Government Java, plain or 
blended with Arabian Mocha, 
at 40 cents a pound. When 
you pay less you set the other 
kind. Which will you have? 
"You're safe at Jeyne's." 



Attractive. 



Beer Steins. 

Linger a moment with this 
interesting collection of beer 
steins specially imported 
from the fatherland. There's 
good cheer in their designs 
and inscriptions. 

German beer steins — metal 
lid — 59c and 70c apiece. 

German beer steins — bicy- 
cle pattern — $1 each. 

Beer steins — showing Ger- 
man garden scenes — $1.35 
each. 

Naval beer steins — like- 
nesses of naval heroes shown 
in the bottom — $1.75 each. 

Finest German beer sets — 
seven steins — the choicest of 
the choice stone pottery — 
showing garden scenes and 
persons in bas-relief — fancy 
metal covers— $16.50, $19.50 
...nd S21.50 a set. 




BLOVENLY PRINTING is a confession of bad 
taste and lax business methods. Every- 
thing a merchant sends out of his establish- 
ment in the way of printed matter reflects 
his methods. There is no excuse for any man not 
having good printing. Printed literature must at- 
tract before it is read — unsightly printing never 
attracts. Our work is peculiarly attractive by its 
distinctiveness in style and its individuality. We all 
like individuality, it makes strong impressions. It 
appeals to everybody. This is a strong feature of 
our work. A trial will convince you that all we say 
about it is true. We print anything from a postal 
card to a book. 



AN OFFE R^ 



We will furnish 1,000 elegantly printed and arranged 
eight-page booklets, %\i x 5 inches in size, fine quality of 
paper, any color of ink, wire stitched, printed from your 
own copy for ten dollars— Ave thousand booklets for $26. 
If we are to write this copy for your approval there is a 
moderate additional charge. Illustrations are extra also. 



PRINTERS' INK 

PRESS^ j& j& j& 
lO Sprtice St., N. Y. City 




Juno - $ 



MAY 22 190 



A 



THE 

merican 
Newspaper Directory 

Gives a brief description of each place in the 

United States and Canada in which newspapers a.re published, with the population, railroads, 
local industries, name and location of county, etc., etc. 

Gives the names of all Newspapers and other 

Periodicals. 

Gives the Politics, Religion, Class, Nation- 

ality, etc. 

Gives the Frequency of Issue. 

Gives the Editor's and Publisher's name. 

Gives the Subscription Price. 

Gives the Date of Establishment. 

Gives the Circulation — present, as well as for 

a series of years past, thus enabling an advertiser to determine the probable future. 

Gives a separate list of all papers rated in the 

body of the book with a circulation of over one thousand. 

Gives a separate list of all newspapers issued 

on Sunday with a circulation of over one thousand. 

Gives a list of all Class Publications (Relig- 

ious, Agricultural, Mineral, Trade, in Foreign Languages, etc.), with a circulation of over one 
thousand, and a complete index to each class. 

Also contains other valuable tables and 

classifications. 

With a copy of The American Newspaper Directory to 
guide him, the judicious advertiser may decide with accuracy 
what papers he may use to his best advantage. It also serves 
the purpose of a gazetteer, as it gives a commercial survey of all 
the important cities and towns in the United States and Canada. 



Revised and Issued Quarterly — 
a Handsomely, Solidly Bound 
Volume, $5.00 per quarter, or 
$20 per year, delivered free 
witHirk the United States. * # 



GEO. P. ROWELL <& CO., 

Publishers, & & £? •& <& 

IO Spruce St., New YorK. 



